Daniel Gebler – Founder & CTO at Picnic – Accelerating innovations in retail

Daniel Gebler – Founder & CTO at Picnic – is nominated to the EDLOTY Award in the B2C category! Register here: cionext.com/16 and join us on 1st February at CIONEXT | Let’s talk Money to find out how the Finalists of the European Digital Leader of the Year 2023 manage their IT budgets in times when higher rates of return are demanded from business leaders!

Picnic is the world's fastest growing online retail supermarket that was founded in 2015 and over the past 7 years grew to ca. 1 billion EUR in revenue and gathered a customer base of 2 million users in 3 countries that place 300 thousand orders each week.

In this Leadership Deep Dive Interview Hendrik Deckers discussed with Daniel the key milestones and reorganisation points in a rapidly growing scale-up that a successful company has to navigate effectively, as well as changes in the role of a CTO every step of the way. Daniel explained the design behind Picnic’s end-to-end eCommerce & eLogistics platform, why RPA or Low Code/No Code solutions were not a scalable long-term option for Picnic and what alternatives were implemented.

How to develop a business model where customers can shop online but still pay the same for their groceries as in a traditional supermarket? How can retail catch up with premium customers’ needs? How to attract the right talent and empower tech employees? Watch the full interview to find out!


Published on 17.01.2022

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