When IT presents a solution, the CFO wants to see numbers and financial forecasts, not technical specifications. Similarly, the Chief Marketing Officer (CMO) looks at IT through the lens of innovation and market competitiveness. For the CCO, technology is a tool to enhance customer satisfaction and loyalty rather than a mere business enabler.

The solution to this conundrum lies in developing a common language that bridges the gap between IT and business. Both need to develop a basic understanding of each other's domains. Technical jargon should be minimised, and efforts should be made to present information in a way that resonates with the audience's interests and knowledge level. IT and business leaders should jointly develop strategies, ensuring that IT solutions are aligned with business goals and that business plans are technologically feasible. Emphasising common objectives, such as customer satisfaction, operational efficiency, and market growth, can help align IT and business perspectives.

The dilemma is not just about language; it is about understanding and respecting the different but equally vital perspectives each department brings to the table. Bridging this gap is not just a matter of improved communication; it's about fostering a culture where IT and business collaboratively innovate, strategise, and lead the company towards shared success.