Giuseppe Ficara - The Untold Story of Amplifon's Data & AI Transformation
Netherlands Nov 10, 2025 Public Physical english
CIONET Nederland vertrekt met een groep Nederlandse CIO's en digital leaders 10 t/m 12 november 2025 voor de geheel verzorgde CIO Innovation Trip naar de Web Summit in Lissabon, Portugal. Reis jij mee of neem je collega(s) mee!
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Germany Nov 11, 2025 Country Members Physical english
On the eve of the ServiceNow World Forum, CIONET invites you to an exclusive dinner in the fabulous Restaurant Little London in the heart of Munich City. Join leading CIOs, CDOs, and ServiceNow product owners for a candid exchange on how to get the most from your ServiceNow investment.
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Switzerland Nov 12, 2025 Country Members Physical english
CIONET invites you to a private dinner with a select group of enterprise CIOs and senior infrastructure leaders in Zurich – part of a multi-country dialogue series with IT executives across Europe. This strategic dialogue is designed for digital leaders to share insights on one of the most pressing challenges facing today's leaders: How can organisations build true digital sovereignty in the face of geopolitical uncertainty, regulatory pressure, and growing technological dependencies?
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Germany Nov 13, 2025 Country Members Physical german
Bauen Sie mit uns ein starkes Netzwerk führender WOMEN CIDOs aus der IT- und Technologiebranche auf! Unser zweites Treffen findet im PwC Experience Center in Frankfurt statt.
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Belgium Nov 13, 2025 Country Members Physical english
The Role of the Chief Information Security Officer (CISO) The role of the Chief Information Security Officer (CISO) is no longer confined to securing the network perimeter. As organisations become more digitally connected and data-driven, the CISO’s responsibilities have expanded far beyond traditional security measures. Today’s CISO must not only defend against cyber threats but also enable the business to innovate securely, manage complex regulatory environments, and instill a culture of trust across the organisation. This event will explore the evolving role of the CISO as a strategic leader who balances security with business enablement. As digital transformation accelerates, how can CISOs align their security strategies with organisational goals, ensure compliance, and lead their teams in the fight against increasingly sophisticated threats? Key Discussion Points: From Gatekeeper to Strategic Partner: How CISOs can shift from being seen as barriers to innovation to becoming key enablers of business agility and transformation through security. Balancing Risk and Innovation: Learn how top CISOs navigate the delicate balance between mitigating risk and supporting the organisation’s need to innovate and scale in a secure environment. Governance, Risk, and Compliance (GRC): Explore how CISOs are managing an increasingly complex regulatory landscape, ensuring compliance while still driving business objectives forward. Building a Security-First Culture: Practical strategies for CISOs to foster a culture where security is embedded into every part of the business, from boardroom discussions to frontline operations. CISO as Crisis Manager: How to prepare for and lead your organisation through major cybersecurity incidents. From ransomware attacks to data breaches, we’ll discuss how today’s CISO is as much a crisis manager as they are a strategist. Why You Should Attend: As a CISO, your role is evolving faster than ever before. This event is designed to provide you with actionable insights into how to embrace your expanded responsibilities while keeping your organisation safe and secure. Whether you’re focused on aligning security with business goals, navigating regulatory challenges, or leading in times of crisis, this event will equip you with the strategies to lead the next era of cybersecurity.
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UK Nov 13, 2025 Invitation Only Physical english
Join us on November 13th for the exclusive roundtable powered by Cognizant.
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Global fashion leader increases revenue with better data
Burberry uses Databricks & Snowplow to create real-time customer profiles (AI-Ready Customer 360) for personalized service. Faster data insights (no more daily batches) improve in-store recommendations and marketing ROI. The platform respects customer privacy with server-side cookies and GDPR compliance.
Whether they’re looking for the iconic Burberry trench coat or another luxury clothing item, shoppers around the world flock to Burberry stores for a personalized experience. But many browse the company’s offerings online first, a practice known as webrooming. Burberry analyzes online user behavior to determine how they can best improve their service and increase sales. For years, the company pulled clickstream data from a cloud-based data warehouse — but wanted more precise control over data delivery.
“With our data warehouse, we would receive the previous day’s data anywhere between 2:00 and 7:00 PM GMT,” recalled Benjamin Stephens, Senior Manager, Decision Analytics at Burberry. “Although that delivery schedule works for many businesses, we at Burberry are in a constant race to activate our web data so that we can pass it along to our client advisors in stores, worldwide. That kind of speed is essential to offering the level of service for which Burberry is known.”
Burberry also needed greater visibility into their data. The company’s data warehouse automatically pre-aggregated and sanitized Burberry’s data, which made it difficult to trust the details about customer visits. Burberry also needed to validate their web data regularly to ensure it was actionable.
“The more deeply we dug into our data, the less confident we felt in our ability to form conclusions,” said Stephens. “Simple requests such as, ‘What happened on the website yesterday?’ were going unanswered. We often faced the choice of either making a quick decision or making a good one.”
To address these challenges, Burberry implemented the Databricks Data Intelligence Platform and Snowplow’s Behavioral Data Platform (BDP). The solutions enable Burberry to deliver a NextGen CX based on reliable, high-quality data. As clickstream data flows in from Burberry.com, the company uses Snowplow BDP to realize real-time AI-Ready Customer 360s from across their digital touchpoints. From there, the data travels into the Databricks Data Intelligence Platform, which contains 40 personalized models covering tasks such as product recommendations, propensity scoring and lifetime value. These models instantly recalculate the data before sending it to the company’s action system.
“A NextGen CX program is only as good as the speed and accuracy of the data you can get from it,” Stephens explained. “With the Databricks Data Intelligence Platform and Snowplow BDP, we’ve broken free from daily data batches and formed an accurate real-time view of our customers’ digital activity. Our personalized models automatically stay up-to-date by consuming behavioral data. And throughout the process, Snowplow helps us safeguard data privacy by giving us total control over how much information we collect from customers and enabling us to track user consent.”
Burberry also gained a more accurate view of their marketing ROI by refining their approach to marketing attribution. The company used Snowplow to refine their business definitions for all their marketing activities and taxonomies. Using the dbt plug-in for Databricks, Burberry gathered additional detail from their referral sources, consent banners and server-side cookies. As a result, the company has migrated onto a rich and fully owned marketing foundation that uses a simple attribution model to understand what’s working in near-time.
“Using behavioral data from Snowplow, we’ve formed a last-click attribution view that incorporates some of the many variables from our work,” Stephens added. “We’ve gotten much smarter about how we create our data lead attribution models, which will help us make better decisions about where to invest our marketing spend in the future.”
After implementing Databricks and Snowplow, Burberry has overcome many of their longstanding personalization challenges. Previously, the company faced a severe limitation in using cookies because the Safari browser limits cookie duration to seven days. After switching to server-side cookies with Snowplow, Burberry’s cookies are now valid for 12 months. Best of all, server-side cookies are much better than third-party cookies for respecting customer privacy and adhering to General Data Protection Regulation (GDPR) — top priorities for Burberry.
“Going from one week to one year for our anonymous cookies is a ridiculous uplift,” said Stephens. “When we can hang onto a user for up to a year, there’s a much greater likelihood that they will identify themselves at some point by clicking on an email. That enables us to tie their history back to an actual customer and begin to provide them with more personalized service.”
Burberry’s focus on offering better service to webrooming customers has also paid off. The average webrooming journey lasts two to six hours from the time a Burberry customer begins browsing online to the time they arrive at a Burberry store. With Databricks and Snowplow, Burberry delivers data to their client advisors in time for them to provide knowledgeable service based on the online behavior of opted-in customers.
“Our client advisors can pull out their iPad or iPhone devices to gain an instant view of what a customer really wants and which products to recommend,” Stephens remarked. “That’s crucial to making sales, because if we miss that opportunity, we may have to wait another week or two until the customer returns. There’s no chance we would be able to support this use case if we were still getting our clickstream data in daily batches.”
The synergy between Databricks and Snowplow allows Burberry to consume clickstream data on their own schedule, rather than the schedule of their data provider. “We’re working on getting data latency down to five minutes, which is huge for a business like ours,” Stephens concluded. “Snowplow enabled us to replace multiple data sources and their transformations with a single set of definitions. And we lean on Databricks to combine many different behaviors from different sources and at different cadences. This is the beginning of a whole new age of customer service at Burberry.”
Giuseppe Ficara - The Untold Story of Amplifon's Data & AI Transformation
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Radosław Maćkiewicz - CEO at COI - Empowering Citizens Through Digital Innovation
Kalman Tiboldi - CTO & Founder at GemOne-TVH - Simplify or Die: Why Complexity Is the Real IT Challenge
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Isabelle Droll - CIO for Airline, Corporate, Hotels & Resorts and Sustainability at TUI - Data, Diversity, and Destinations
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Sharon Prior - CIO in transition - How Great Tech Leadership Begins with Business Thinking
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Geopolitical tensions have dominated the headlines for over two years now. In this context, the cyber threat landscape is also evolving rapidly. The protection and security of critical infrastructure – both physical and digital – is becoming increasingly important.
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