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Kalman Tiboldi - CTO & Founder at GemOne-TVH - Simplify or Die: Why Complexity Is the Real IT Challenge
Germany Oct 20, 2025 Country Members Virtual german
Die Realisierung des Potenzials von KI und datengesteuerten Strategien stellt nicht länger nur einen Wettbewerbsvorteil dar, sondern ist Heute auch entscheidend für den langfristigen Erfolg eines jeden Unternehmens. Unsere Wissensaustausch-Briefings "AI & Data Knowledge Transfer" zielen darauf ab, CIDOs und Senior Digital Leaders praktische Anwendungen aufzuzeigen und umsetzbaren Erkenntnissen von Fachexperten zu vermitteln, die den Weg für die transformative digitale Reise ebnen und beschleunigen.
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Belgium Oct 21, 2025 Invitation Only Physical english
In today's competitive landscape, customer expectations have never been higher. They demand a personalised, seamless experience at every touchpoint, from initial marketing contact to post-sale service. Unified data is at the heart of creating engaging customer experiences and is meant to fuel the 360 profile. However, for many organizations, a complete picture of the customer is fragmented, with critical data scattered in disconnected systems and departments. This exclusive roundtable will bring together Digital Leaders active in multiple industries to discuss a critical challenge: breaking down data silos to build a true 360° view of the customer. We will explore how to solve the complex integration challenges that prevent a unified view, and how to transform disparate data into a single source of truth. Join us to: Discover how to overcome the technical hurdles of integrating critical business systems, such as ERP and CRM platforms, to unify customer data. Explore real-world case studies on how organisations have successfully created unified customer insights to enhance personalisation and boost commercial and operational efficiency. Discuss best practices for turning fragmented data into actionable insights that can anticipate customer needs, drive revenue growth, and foster long-term loyalty. This is a unique opportunity for Digital Leaders who are ready to transform their customer engagement strategy and unlock the full potential of their data.
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Spain Oct 22, 2025 Country Members Physical spanish
Descubre cómo las organizaciones están utilizando la tecnología para impactar en el negocio a través de casos reales de uso y aprendizajes clave en áreas como ciberseguridad, automatización o data, contados por los protagonistas. Un espacio diseñado para inspirarte, conectar con expertos y potenciar la innovación en tu organización.
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Belgium Oct 22, 2025 Invitation Only Physical english
Enterprises are questioning whether private networks and stacked firewalls are still worthwhile investments. A newer approach operates on the open internet with Zero Trust, eliminates perimeter complexity, and reframes cybersecurity as a business performance metric for boards and audit committees. This is a closed-door, peer discussion, not a lecture. We’ll examine the promise and its pitfalls: Are the promised savings significant, or are they too good to be true? What risks do you introduce? How does this collide with your installed base, legacy OT, entrenched processes and team competencies, and how do you overcome that without breaking operations or credibility with the board? Two senior leaders from global companies will spark the dialogue with lived experience: Kurt De Ruwe, CIO AkzoNobel Frank Bolata, CIO Syensqo
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Poland Oct 23, 2025 Invitation Only Physical Polish
Cloud UP! ’25 to miejsce spotkań managerów, którzy chcą świadomie i skutecznie rozwijać swoje organizacje, wykorzystując najnowsze technologie. Nieformalnym hasłem tegorocznej edycji jest “Chmura gotowa na AI” - będziemy rozmawiać o tym, co sztuczna inteligencja naprawdę potrafi oraz pokazywać, jak wdrażać ją w praktyce. Wspólnie z ekspertami przeanalizujemy, jakie warunki muszą zostać spełnione, aby wdrożenia AI były zarówno skuteczne, jak i bezpieczne. Zerkniemy za kulisy najnowszych rodzimych produktów AI-owych, by zobaczyć ich możliwości, a także poznamy najciekawsze wdrożenia z wykorzystaniem Agentspace. Po raz kolejny spotkamy się w formule Share.Explore.Execute. Stawiamy na wymianę wiedzy i doświadczeń zdobytych podczas realizacji projektów. To one stanowią punkt wyjścia do odkrywania, testowania i skutecznej implementacji najlepszych rozwiązań w organizacjach. Cloud UP! ’25 to cztery ścieżki tematyczne, na które złożą się prezentacje, rozmowy, sesje live-demo oraz pogłębione dyskusje w formule roundtables: AI: Beyond the Hype Data Mastery Resilience & Regulatory Advanced Practitioners Dołącz do liderów chmurowych innowacji w Polsce i spotkaj się z nami już 23 października w Event Hall w Fabryce Norblina.
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Belgium Oct 23, 2025 Invitation Only Physical english
How to lead responsibly when technology can deceive better than a human? AI’s ability to shape our perceptions and create new realities is becoming increasingly sophisticated. While it opens significant opportunities, it also carries risks. What happens when AI goes beyond data and algorithms to influence - or even deceive - our senses? How does this change not only our understanding of reality but also the foundations of trust, creativity, and truth in business? AI isn’t just transforming business, it is altering how we experience and interpret everything around us. From AI-generated deepfakes to personalised experiences designed to influence behaviour, the line between truth and illusion is increasingly blurred. This event combines a roundtable discussion among peers with a hands-on sensory workshop, where you will experience illusions through sight, sound, taste, smell, and touch. Through these experiments, we will confront the ethical dilemmas that arise when AI has the power to fabricate realities and influence decisions.
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Global fashion leader increases revenue with better data
Burberry uses Databricks & Snowplow to create real-time customer profiles (AI-Ready Customer 360) for personalized service. Faster data insights (no more daily batches) improve in-store recommendations and marketing ROI. The platform respects customer privacy with server-side cookies and GDPR compliance.
Whether they’re looking for the iconic Burberry trench coat or another luxury clothing item, shoppers around the world flock to Burberry stores for a personalized experience. But many browse the company’s offerings online first, a practice known as webrooming. Burberry analyzes online user behavior to determine how they can best improve their service and increase sales. For years, the company pulled clickstream data from a cloud-based data warehouse — but wanted more precise control over data delivery.
“With our data warehouse, we would receive the previous day’s data anywhere between 2:00 and 7:00 PM GMT,” recalled Benjamin Stephens, Senior Manager, Decision Analytics at Burberry. “Although that delivery schedule works for many businesses, we at Burberry are in a constant race to activate our web data so that we can pass it along to our client advisors in stores, worldwide. That kind of speed is essential to offering the level of service for which Burberry is known.”
Burberry also needed greater visibility into their data. The company’s data warehouse automatically pre-aggregated and sanitized Burberry’s data, which made it difficult to trust the details about customer visits. Burberry also needed to validate their web data regularly to ensure it was actionable.
“The more deeply we dug into our data, the less confident we felt in our ability to form conclusions,” said Stephens. “Simple requests such as, ‘What happened on the website yesterday?’ were going unanswered. We often faced the choice of either making a quick decision or making a good one.”
To address these challenges, Burberry implemented the Databricks Data Intelligence Platform and Snowplow’s Behavioral Data Platform (BDP). The solutions enable Burberry to deliver a NextGen CX based on reliable, high-quality data. As clickstream data flows in from Burberry.com, the company uses Snowplow BDP to realize real-time AI-Ready Customer 360s from across their digital touchpoints. From there, the data travels into the Databricks Data Intelligence Platform, which contains 40 personalized models covering tasks such as product recommendations, propensity scoring and lifetime value. These models instantly recalculate the data before sending it to the company’s action system.
“A NextGen CX program is only as good as the speed and accuracy of the data you can get from it,” Stephens explained. “With the Databricks Data Intelligence Platform and Snowplow BDP, we’ve broken free from daily data batches and formed an accurate real-time view of our customers’ digital activity. Our personalized models automatically stay up-to-date by consuming behavioral data. And throughout the process, Snowplow helps us safeguard data privacy by giving us total control over how much information we collect from customers and enabling us to track user consent.”
Burberry also gained a more accurate view of their marketing ROI by refining their approach to marketing attribution. The company used Snowplow to refine their business definitions for all their marketing activities and taxonomies. Using the dbt plug-in for Databricks, Burberry gathered additional detail from their referral sources, consent banners and server-side cookies. As a result, the company has migrated onto a rich and fully owned marketing foundation that uses a simple attribution model to understand what’s working in near-time.
“Using behavioral data from Snowplow, we’ve formed a last-click attribution view that incorporates some of the many variables from our work,” Stephens added. “We’ve gotten much smarter about how we create our data lead attribution models, which will help us make better decisions about where to invest our marketing spend in the future.”
After implementing Databricks and Snowplow, Burberry has overcome many of their longstanding personalization challenges. Previously, the company faced a severe limitation in using cookies because the Safari browser limits cookie duration to seven days. After switching to server-side cookies with Snowplow, Burberry’s cookies are now valid for 12 months. Best of all, server-side cookies are much better than third-party cookies for respecting customer privacy and adhering to General Data Protection Regulation (GDPR) — top priorities for Burberry.
“Going from one week to one year for our anonymous cookies is a ridiculous uplift,” said Stephens. “When we can hang onto a user for up to a year, there’s a much greater likelihood that they will identify themselves at some point by clicking on an email. That enables us to tie their history back to an actual customer and begin to provide them with more personalized service.”
Burberry’s focus on offering better service to webrooming customers has also paid off. The average webrooming journey lasts two to six hours from the time a Burberry customer begins browsing online to the time they arrive at a Burberry store. With Databricks and Snowplow, Burberry delivers data to their client advisors in time for them to provide knowledgeable service based on the online behavior of opted-in customers.
“Our client advisors can pull out their iPad or iPhone devices to gain an instant view of what a customer really wants and which products to recommend,” Stephens remarked. “That’s crucial to making sales, because if we miss that opportunity, we may have to wait another week or two until the customer returns. There’s no chance we would be able to support this use case if we were still getting our clickstream data in daily batches.”
The synergy between Databricks and Snowplow allows Burberry to consume clickstream data on their own schedule, rather than the schedule of their data provider. “We’re working on getting data latency down to five minutes, which is huge for a business like ours,” Stephens concluded. “Snowplow enabled us to replace multiple data sources and their transformations with a single set of definitions. And we lean on Databricks to combine many different behaviors from different sources and at different cadences. This is the beginning of a whole new age of customer service at Burberry.”
Kalman Tiboldi - CTO & Founder at GemOne-TVH - Simplify or Die: Why Complexity Is the Real IT Challenge
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Sharon Prior - CIO in transition - How Great Tech Leadership Begins with Business Thinking
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CIOFEST 2025 - From Order Taker to Proactive Disruptor
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Geopolitical tensions have dominated the headlines for over two years now. In this context, the cyber threat landscape is also evolving rapidly. The protection and security of critical infrastructure – both physical and digital – is becoming increasingly important.
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