Kalman Tiboldi - CTO & Founder at GemOne-TVH - Simplify or Die: Why Complexity Is the Real IT Challenge
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Belgium 30-9-25 Squad Only Virtual english
Everyone has technical debt. The question is what to do with it. Refactor now? Wait for the next feature? Build on it and hope it holds? If you’re tired of debating whether to clean up or move on, this session helps you frame the debt conversation in a way that supports both speed and stability.
Read MorePoland 30-9-25 Physical
Zespoły i ludzie w dobie zmiany w sposobie dostarczania usług. Jak przechodzimy przez złożone zmiany technologiczne i organizacyjne? Czy transformacje w obszarach infrastruktury zmieniają wymagania na przywództwo i kompetencje zespołów.
Read MoreUK 30-9-25 Invitation Only Physical english
This exclusive Jefferson dinner, hosted by Mendix and CIONET, brings together a hand-picked group of senior executives and digital leaders from across the UK financial sector.
Read MoreBelgium 1-10-25 Invitation Only Physical english
In today’s rapidly evolving technological landscape, organisations face a critical challenge: how to modernise their legacy systems while managing costs, maintaining security, and ensuring operational continuity. This exclusive round table discussion brings together CIOs, CTOs, and Digital Leaders to explore best practices for legacy and lifecycle management. Key topics include extending the lifespan of existing systems, mitigating cyber security risks, optimising costs, and integrating legacy platforms with modern technologies. We’ll also delve into sustainability, workforce challenges, and future-proofing IT infrastructures to navigate technological obsolescence.
Read MoreBelgium 2-10-25 Squad Only Virtual english
Architecture doesn’t happen in diagrams. It happens in minds, seasoned, curious, sharp minds that understand how the pieces fit. But who’s shaping these minds? Who’s growing the next generation of digital architects? If you’re responsible for complex systems, and for the people designing them, this session is for you.
Read MoreGermany Sep 29, 2025 Country Members Virtual german
Unsere Wissensaustausch-Briefings "AI & Data Knowledge Transfer" zielen darauf ab, CIDOs und Senior Digital Leaders mit praktischen Anwendungen und umsetzbaren Erkenntnissen von Fachexperten zu vermitteln, die den Weg für transformative digitale Reisen ebnen.
Read MoreGermany Sep 30, 2025 Country Members Physical german
Von der Theorie in die Praxis: Erst Business, dann Bier.Unstrukturierte Daten sind das verborgene Kapital vieler Unternehmen – und zugleich eine der größten Herausforderungen moderner IT. Gemeinsam mit CIOs, CDOs und CTOs der CIONET-Community sprechen wir zuerst bei WeWork München über Strategien, Technologien und echte Use Cases, um dieses Potenzial zu heben. Danach geht's weiter auf die Wiesn – für den offenen Austausch in bayerischer Atmosphäre.
Read MoreUK Sep 30, 2025 Invitation Only Physical english
This exclusive Jefferson dinner, hosted by Mendix and CIONET, brings together a hand-picked group of senior executives and digital leaders from across the UK financial sector.
Read MoreNetherlands Sep 30, 2025 Invitation Only Physical dutch
Alleen op uitnodiging. Mastering Digital Sovereignty Control, trust and resilience in an era of geopolitical and regulatory shifts. From the Network to the Data.
Read MoreBelgium Oct 1, 2025 Invitation Only Physical english
In today’s rapidly evolving technological landscape, organisations face a critical challenge: how to modernise their legacy systems while managing costs, maintaining security, and ensuring operational continuity. This exclusive round table discussion brings together CIOs, CTOs, and Digital Leaders to explore best practices for legacy and lifecycle management. Key topics include extending the lifespan of existing systems, mitigating cyber security risks, optimising costs, and integrating legacy platforms with modern technologies. We’ll also delve into sustainability, workforce challenges, and future-proofing IT infrastructures to navigate technological obsolescence.
Read MoreGermany Oct 7, 2025 Country Members Virtual german
Alle nutzen KI, aber keiner weiß wie effektiv! Im Jahr 2025 sind wir als IT-EntscheiderInnen gefordert die Wünsche der Fachbereiche an Künstliche Intelligenz zu managen. Welche KI dient als Copilot für unsere Mitarbeitenden, inwieweit hat diese Zugang zu Firmenwissen und könnten wir heute bereits sinnvoll einen KI Agenten in die IT Systemlandschaft einbinden? Unser Business Partner Scheer PAS spricht als Anbieter einer Process iPaaS Plattform mit hunderten Unternehmen jedes Jahr über IT-Integration. In dieser Online-Session besprechen wir erste Reifegradmodelle zu KI, wo der deutsche Mittelstand sich befindet und wie wir die nächste Innovationsstufe erreichen. Wir teilen praktische Erfahrungen aus dem Marktumfeld und planen unsere nächsten Schritte in der Adaption von KI.
Read MoreGermany Sep 29, 2025 Country Members Virtual german
Unsere Wissensaustausch-Briefings "AI & Data Knowledge Transfer" zielen darauf ab, CIDOs und Senior Digital Leaders mit praktischen Anwendungen und umsetzbaren Erkenntnissen von Fachexperten zu vermitteln, die den Weg für transformative digitale Reisen ebnen.
Read MoreGermany Sep 30, 2025 Country Members Physical german
Von der Theorie in die Praxis: Erst Business, dann Bier.Unstrukturierte Daten sind das verborgene Kapital vieler Unternehmen – und zugleich eine der größten Herausforderungen moderner IT. Gemeinsam mit CIOs, CDOs und CTOs der CIONET-Community sprechen wir zuerst bei WeWork München über Strategien, Technologien und echte Use Cases, um dieses Potenzial zu heben. Danach geht's weiter auf die Wiesn – für den offenen Austausch in bayerischer Atmosphäre.
Read MoreUK Sep 30, 2025 Invitation Only Physical english
This exclusive Jefferson dinner, hosted by Mendix and CIONET, brings together a hand-picked group of senior executives and digital leaders from across the UK financial sector.
Read MoreNetherlands Sep 30, 2025 Invitation Only Physical dutch
Alleen op uitnodiging. Mastering Digital Sovereignty Control, trust and resilience in an era of geopolitical and regulatory shifts. From the Network to the Data.
Read MoreBelgium Oct 1, 2025 Invitation Only Physical english
In today’s rapidly evolving technological landscape, organisations face a critical challenge: how to modernise their legacy systems while managing costs, maintaining security, and ensuring operational continuity. This exclusive round table discussion brings together CIOs, CTOs, and Digital Leaders to explore best practices for legacy and lifecycle management. Key topics include extending the lifespan of existing systems, mitigating cyber security risks, optimising costs, and integrating legacy platforms with modern technologies. We’ll also delve into sustainability, workforce challenges, and future-proofing IT infrastructures to navigate technological obsolescence.
Read MoreGermany Oct 7, 2025 Country Members Virtual german
Alle nutzen KI, aber keiner weiß wie effektiv! Im Jahr 2025 sind wir als IT-EntscheiderInnen gefordert die Wünsche der Fachbereiche an Künstliche Intelligenz zu managen. Welche KI dient als Copilot für unsere Mitarbeitenden, inwieweit hat diese Zugang zu Firmenwissen und könnten wir heute bereits sinnvoll einen KI Agenten in die IT Systemlandschaft einbinden? Unser Business Partner Scheer PAS spricht als Anbieter einer Process iPaaS Plattform mit hunderten Unternehmen jedes Jahr über IT-Integration. In dieser Online-Session besprechen wir erste Reifegradmodelle zu KI, wo der deutsche Mittelstand sich befindet und wie wir die nächste Innovationsstufe erreichen. Wir teilen praktische Erfahrungen aus dem Marktumfeld und planen unsere nächsten Schritte in der Adaption von KI.
Read MoreKyndryl deploys a new martech stack from the ground up with Adobe Experience Cloud.
Not every new company starts out with a global market presence and $19 billion in annual revenue. But that was Kyndryl’s unusual start after it spun off the Infrastructure Services business from IBM in 2021. The company focuses on designing, building, and managing large-scale IT systems for its 4,000 global customers — including 75 of the Fortune 100 companies.
“We describe ourselves as a startup at-scale,” says Matt Stryker, Vice President of Transformation & Operations at Kyndryl. “While we carried over a lot of systems from IBM, we had the opportunity to build our marketing technology new from the ground up. It’s really a unique, and once in a career situation. We had a clean slate.”
Akesh Bhalla, Vice President of Transformation & Operations, led the development of a new digital strategy for Kyndryl — one designed just for the company. IBM’s systems need to support a more complicated and diverse business. Kyndryl, on the other hand, has a singular focus — infrastructure services for large companies.
“We’re much more embedded in our clients’ businesses, which creates a very different mindset for marketing,” explains Bhalla. “After separating from IBM, we had an opportunity to build systems specifically to deliver the data, analytics, and digital tools needed to engage and grow our accounts effectively.”
While Bhalla and Stryker were excited by the prospect of building a new marketing technology platform, they were still supporting a $19 billion company that had to continue normal operations for customers around the world. The company needed to transition quickly to a new marketing technology stack that could support all its digital goals, including a new website and account-based marketing campaigns delivered across channels.
“IBM had already evaluated martech solutions and chosen Adobe Experience Cloud as the ideal set of applications,” explains Stryker. “When we looked at our priorities, speed and potential for scale topped our list. Adobe Experience Cloud continued to be the best choice for us. Adobe has been a true partner to us since the start, helping us quickly move to our new martech stack.”
“We chose to deploy Adobe Experience Manager as a Cloud Service to take advantage of speed and scalability that we needed to get our new website online as quickly as possible.”
Akesh Bhalla - Vice President Transformation & Operations, Kyndryl
Rather than wait for various infrastructure decisions to be made with the new business before determining how to deploy a new website, Bhalla and Stryker chose to move quickly with Adobe’s cloud-based solution. With support from Adobe, Kyndryl launched its website on Adobe Experience Manager Sites in just eight weeks.
“We chose to deploy Experience Manager as a Cloud Service to take advantage of speed and scalability that we needed to get our new website online as quickly as possible,” says Bhalla. “We don’t need to worry about setting up infrastructure or managing updates. Everything is taken care of so that we can concentrate on growing our digital presence.”
Having a single content management system allows Kyndryl to deliver consistent experiences across dozens of countries and languages. The U.S. website first launched with 89 pages, with much of the content created by non-technical marketing staff in less than 10 days. Since then, the number of main site pages has nearly doubled. The team uses the Live Copy functionality in Multi Site Manager to replicate pages across 14 country sites, where content is translated into seven different languages using the native translation workflow in Experience Manager. The company also hosts, translates, and maintains a smaller web footprint for 27 strategic markets, bringing its total reach to 41 countries and 25 languages.
Custom components, templates, and Content Fragments enable non-technical content authors to create pages in less than an hour, a process that previously took a developer at least a day to complete. Using a dynamic newsroom experience, the communications team has created and published over 200 press releases and articles without marketing or developer involvement. Because of this, customers continually benefit from fresh, relevant content across industries and topics critical to their businesses.
Adobe Experience Manager Assets serves as the global digital asset management (DAM) platform for all digital channels. Taking advantage of automatic tagging and cropping of images and video enabled by Adobe Sensei AI capabilities reduces time-consuming asset management tasks, while Dynamic Media helps Kyndryl marketers scale production of asset variations for cross-channel delivery. That means an image created for an article on the website is automatically available for use in an email campaign and for social posts promoting the content. Marketers will soon be able to take advantage of search to easily find assets and use them as starting points for new campaigns worldwide.
“Now that we run on Experience Manager, we can focus on new priorities through data and analytics,” says Bhalla. “Adobe Analytics gives us insights into our customers and what they want in real time. We need our martech stack to evolve with our changing priorities, and with the integrated Experience Cloud apps, we can do just that.”
“Marketo Engage enables us to understand the relationships between a growing number of contacts and build relationships through nurture campaigns.”
Akesh Bhalla - Vice President of Transformation & Operations, Kyndryl
Bhalla believes that successful marketing revolves around experience — both creating excellent experiences for customers and giving marketers solutions that make their jobs faster and more efficient. Adobe Marketo Engage brings together many different touchpoints throughout a long sales cycle and adds automation that accelerates account-based marketing.
“A big foundation of our business is account-based marketing,” explains Bhalla. “Marketo Engage enables us to understand the relationships between a growing number of contacts and build relationships through nurture campaigns.”
Using account-based marketing integrated with its CRM, Kyndryl’s marketing team can build target lists, send personalized content based on segments, track customer engagement, and alert sales when customers are ready for direct outreach.
The next step for Kyndryl involves streamlining processes with Adobe Workfront. “We are consolidating all our marketing processes into Workfront. It’s one of our “power links” for all marketers, as one stop to get their work done,” says Stryker.
The work management solution replaces emails, spreadsheets, and disconnected custom tools with a centralized location to assign and manage all parts of a project, from requesting creative assets to managing asset storage and use. Through seamless integration with Adobe Creative Cloud, designers can see tasks, collaborate with stakeholders, and even log time without leaving their creative apps. And with native integration between Workfront and Experience Manager Assets, approved assets along with project metadata are automatically uploaded to the DAM for activation.
The ability to manage content creation will be particularly important as Kyndryl ramps up personalization, using Adobe Target to add dynamic content to the website or create tailored emails to different audiences. “We’re still in the early stage of personalization, but the ability to integrate Target into our digital marketing stack will make it easier for us to scale personalization faster and build closer relationships with our customers and leads,” says Stryker.
“Adobe is an obvious choice as a partner that supports the scale and importance of the work that we do to maintain mission-critical operations for businesses around the world.”
Matt Stryker - Vice President of Transformation & Operations, Kyndryl
With the digital foundations in place, Kyndryl can focus on using data to drive marketing that improves relationships, reputation, and revenue. Adobe apps will support the continued growth as the company continues to scale and mature its strategies.
“We believe that strategic partnerships are critical to building a strong company,” says Stryker. “Adobe is an obvious choice as a partner that supports the scale and importance of the work that we do to maintain mission-critical operations for businesses around the world.”
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Embark on a culinary journey through the ever-evolving world of digital leadership with our third edition of the CIONET Cookbook: Recipes for Digital Success. Unveiling the intricate trilemma faced by today’s Master Chefs, our trailblazing European CIOs address a challenge at the nexus of customer interests, digital transformation strategies, and IT modernisation. Their secret? Synchronising the gearing between customer, business, and technology to create a frictionless movement through the digital landscape.
The CIONET Cookbook uses the analogy of a five-star restaurant to explain the importance of optimally integrated technology, with the CIO as Master Chef. In order to provide the best service to its customers, a top restaurant must have the right atmosphere, an inviting menu, a well-equipped kitchen, talented and committed front-of-house and kitchen staff and smooth-running processes that ensure an enjoyable experience for diners.
As AI transitions from a specialised tool to an all-pervasive force, understanding its profound implications for our human lives is no longer merely academic but an urgent imperative for social well-being and strategic preparedness.
Geopolitical tensions have dominated the headlines for over two years now. In this context, the cyber threat landscape is also evolving rapidly. The protection and security of critical infrastructure – both physical and digital – is becoming increasingly important.
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