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Kalman Tiboldi - CTO & Founder at GemOne-TVH - Simplify or Die: Why Complexity Is the Real IT Challenge
Germany Oct 20, 2025 Country Members Virtual german
Die Realisierung des Potenzials von KI und datengesteuerten Strategien stellt nicht länger nur einen Wettbewerbsvorteil dar, sondern ist Heute auch entscheidend für den langfristigen Erfolg eines jeden Unternehmens. Unsere Wissensaustausch-Briefings "AI & Data Knowledge Transfer" zielen darauf ab, CIDOs und Senior Digital Leaders praktische Anwendungen aufzuzeigen und umsetzbaren Erkenntnissen von Fachexperten zu vermitteln, die den Weg für die transformative digitale Reise ebnen und beschleunigen.
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Belgium Oct 21, 2025 Invitation Only Physical english
In today's competitive landscape, customer expectations have never been higher. They demand a personalised, seamless experience at every touchpoint, from initial marketing contact to post-sale service. Unified data is at the heart of creating engaging customer experiences and is meant to fuel the 360 profile. However, for many organizations, a complete picture of the customer is fragmented, with critical data scattered in disconnected systems and departments. This exclusive roundtable will bring together Digital Leaders active in multiple industries to discuss a critical challenge: breaking down data silos to build a true 360° view of the customer. We will explore how to solve the complex integration challenges that prevent a unified view, and how to transform disparate data into a single source of truth. Join us to: Discover how to overcome the technical hurdles of integrating critical business systems, such as ERP and CRM platforms, to unify customer data. Explore real-world case studies on how organisations have successfully created unified customer insights to enhance personalisation and boost commercial and operational efficiency. Discuss best practices for turning fragmented data into actionable insights that can anticipate customer needs, drive revenue growth, and foster long-term loyalty. This is a unique opportunity for Digital Leaders who are ready to transform their customer engagement strategy and unlock the full potential of their data.
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Spain Oct 22, 2025 Country Members Physical spanish
Descubre cómo las organizaciones están utilizando la tecnología para impactar en el negocio a través de casos reales de uso y aprendizajes clave en áreas como ciberseguridad, automatización o data, contados por los protagonistas. Un espacio diseñado para inspirarte, conectar con expertos y potenciar la innovación en tu organización.
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Belgium Oct 22, 2025 Invitation Only Physical english
Enterprises are questioning whether private networks and stacked firewalls are still worthwhile investments. A newer approach operates on the open internet with Zero Trust, eliminates perimeter complexity, and reframes cybersecurity as a business performance metric for boards and audit committees. This is a closed-door, peer discussion, not a lecture. We’ll examine the promise and its pitfalls: Are the promised savings significant, or are they too good to be true? What risks do you introduce? How does this collide with your installed base, legacy OT, entrenched processes and team competencies, and how do you overcome that without breaking operations or credibility with the board? Two senior leaders from global companies will spark the dialogue with lived experience: Kurt De Ruwe, CIO AkzoNobel Frank Bolata, CIO Syensqo
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Poland Oct 23, 2025 Invitation Only Physical Polish
Cloud UP! ’25 to miejsce spotkań managerów, którzy chcą świadomie i skutecznie rozwijać swoje organizacje, wykorzystując najnowsze technologie. Nieformalnym hasłem tegorocznej edycji jest “Chmura gotowa na AI” - będziemy rozmawiać o tym, co sztuczna inteligencja naprawdę potrafi oraz pokazywać, jak wdrażać ją w praktyce. Wspólnie z ekspertami przeanalizujemy, jakie warunki muszą zostać spełnione, aby wdrożenia AI były zarówno skuteczne, jak i bezpieczne. Zerkniemy za kulisy najnowszych rodzimych produktów AI-owych, by zobaczyć ich możliwości, a także poznamy najciekawsze wdrożenia z wykorzystaniem Agentspace. Po raz kolejny spotkamy się w formule Share.Explore.Execute. Stawiamy na wymianę wiedzy i doświadczeń zdobytych podczas realizacji projektów. To one stanowią punkt wyjścia do odkrywania, testowania i skutecznej implementacji najlepszych rozwiązań w organizacjach. Cloud UP! ’25 to cztery ścieżki tematyczne, na które złożą się prezentacje, rozmowy, sesje live-demo oraz pogłębione dyskusje w formule roundtables: AI: Beyond the Hype Data Mastery Resilience & Regulatory Advanced Practitioners Dołącz do liderów chmurowych innowacji w Polsce i spotkaj się z nami już 23 października w Event Hall w Fabryce Norblina.
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Belgium Oct 23, 2025 Invitation Only Physical english
How to lead responsibly when technology can deceive better than a human? AI’s ability to shape our perceptions and create new realities is becoming increasingly sophisticated. While it opens significant opportunities, it also carries risks. What happens when AI goes beyond data and algorithms to influence - or even deceive - our senses? How does this change not only our understanding of reality but also the foundations of trust, creativity, and truth in business? AI isn’t just transforming business, it is altering how we experience and interpret everything around us. From AI-generated deepfakes to personalised experiences designed to influence behaviour, the line between truth and illusion is increasingly blurred. This event combines a roundtable discussion among peers with a hands-on sensory workshop, where you will experience illusions through sight, sound, taste, smell, and touch. Through these experiments, we will confront the ethical dilemmas that arise when AI has the power to fabricate realities and influence decisions.
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Kyndryl deploys a new martech stack from the ground up with Adobe Experience Cloud.
Not every new company starts out with a global market presence and $19 billion in annual revenue. But that was Kyndryl’s unusual start after it spun off the Infrastructure Services business from IBM in 2021. The company focuses on designing, building, and managing large-scale IT systems for its 4,000 global customers — including 75 of the Fortune 100 companies.
“We describe ourselves as a startup at-scale,” says Matt Stryker, Vice President of Transformation & Operations at Kyndryl. “While we carried over a lot of systems from IBM, we had the opportunity to build our marketing technology new from the ground up. It’s really a unique, and once in a career situation. We had a clean slate.”
Akesh Bhalla, Vice President of Transformation & Operations, led the development of a new digital strategy for Kyndryl — one designed just for the company. IBM’s systems need to support a more complicated and diverse business. Kyndryl, on the other hand, has a singular focus — infrastructure services for large companies.
“We’re much more embedded in our clients’ businesses, which creates a very different mindset for marketing,” explains Bhalla. “After separating from IBM, we had an opportunity to build systems specifically to deliver the data, analytics, and digital tools needed to engage and grow our accounts effectively.”
While Bhalla and Stryker were excited by the prospect of building a new marketing technology platform, they were still supporting a $19 billion company that had to continue normal operations for customers around the world. The company needed to transition quickly to a new marketing technology stack that could support all its digital goals, including a new website and account-based marketing campaigns delivered across channels.
“IBM had already evaluated martech solutions and chosen Adobe Experience Cloud as the ideal set of applications,” explains Stryker. “When we looked at our priorities, speed and potential for scale topped our list. Adobe Experience Cloud continued to be the best choice for us. Adobe has been a true partner to us since the start, helping us quickly move to our new martech stack.”
“We chose to deploy Adobe Experience Manager as a Cloud Service to take advantage of speed and scalability that we needed to get our new website online as quickly as possible.”
Akesh Bhalla - Vice President Transformation & Operations, Kyndryl
Rather than wait for various infrastructure decisions to be made with the new business before determining how to deploy a new website, Bhalla and Stryker chose to move quickly with Adobe’s cloud-based solution. With support from Adobe, Kyndryl launched its website on Adobe Experience Manager Sites in just eight weeks.
“We chose to deploy Experience Manager as a Cloud Service to take advantage of speed and scalability that we needed to get our new website online as quickly as possible,” says Bhalla. “We don’t need to worry about setting up infrastructure or managing updates. Everything is taken care of so that we can concentrate on growing our digital presence.”
Having a single content management system allows Kyndryl to deliver consistent experiences across dozens of countries and languages. The U.S. website first launched with 89 pages, with much of the content created by non-technical marketing staff in less than 10 days. Since then, the number of main site pages has nearly doubled. The team uses the Live Copy functionality in Multi Site Manager to replicate pages across 14 country sites, where content is translated into seven different languages using the native translation workflow in Experience Manager. The company also hosts, translates, and maintains a smaller web footprint for 27 strategic markets, bringing its total reach to 41 countries and 25 languages.
Custom components, templates, and Content Fragments enable non-technical content authors to create pages in less than an hour, a process that previously took a developer at least a day to complete. Using a dynamic newsroom experience, the communications team has created and published over 200 press releases and articles without marketing or developer involvement. Because of this, customers continually benefit from fresh, relevant content across industries and topics critical to their businesses.
Adobe Experience Manager Assets serves as the global digital asset management (DAM) platform for all digital channels. Taking advantage of automatic tagging and cropping of images and video enabled by Adobe Sensei AI capabilities reduces time-consuming asset management tasks, while Dynamic Media helps Kyndryl marketers scale production of asset variations for cross-channel delivery. That means an image created for an article on the website is automatically available for use in an email campaign and for social posts promoting the content. Marketers will soon be able to take advantage of search to easily find assets and use them as starting points for new campaigns worldwide.
“Now that we run on Experience Manager, we can focus on new priorities through data and analytics,” says Bhalla. “Adobe Analytics gives us insights into our customers and what they want in real time. We need our martech stack to evolve with our changing priorities, and with the integrated Experience Cloud apps, we can do just that.”
“Marketo Engage enables us to understand the relationships between a growing number of contacts and build relationships through nurture campaigns.”
Akesh Bhalla - Vice President of Transformation & Operations, Kyndryl
Bhalla believes that successful marketing revolves around experience — both creating excellent experiences for customers and giving marketers solutions that make their jobs faster and more efficient. Adobe Marketo Engage brings together many different touchpoints throughout a long sales cycle and adds automation that accelerates account-based marketing.
“A big foundation of our business is account-based marketing,” explains Bhalla. “Marketo Engage enables us to understand the relationships between a growing number of contacts and build relationships through nurture campaigns.”
Using account-based marketing integrated with its CRM, Kyndryl’s marketing team can build target lists, send personalized content based on segments, track customer engagement, and alert sales when customers are ready for direct outreach.
The next step for Kyndryl involves streamlining processes with Adobe Workfront. “We are consolidating all our marketing processes into Workfront. It’s one of our “power links” for all marketers, as one stop to get their work done,” says Stryker.
The work management solution replaces emails, spreadsheets, and disconnected custom tools with a centralized location to assign and manage all parts of a project, from requesting creative assets to managing asset storage and use. Through seamless integration with Adobe Creative Cloud, designers can see tasks, collaborate with stakeholders, and even log time without leaving their creative apps. And with native integration between Workfront and Experience Manager Assets, approved assets along with project metadata are automatically uploaded to the DAM for activation.
The ability to manage content creation will be particularly important as Kyndryl ramps up personalization, using Adobe Target to add dynamic content to the website or create tailored emails to different audiences. “We’re still in the early stage of personalization, but the ability to integrate Target into our digital marketing stack will make it easier for us to scale personalization faster and build closer relationships with our customers and leads,” says Stryker.
“Adobe is an obvious choice as a partner that supports the scale and importance of the work that we do to maintain mission-critical operations for businesses around the world.”
Matt Stryker - Vice President of Transformation & Operations, Kyndryl
With the digital foundations in place, Kyndryl can focus on using data to drive marketing that improves relationships, reputation, and revenue. Adobe apps will support the continued growth as the company continues to scale and mature its strategies.
“We believe that strategic partnerships are critical to building a strong company,” says Stryker. “Adobe is an obvious choice as a partner that supports the scale and importance of the work that we do to maintain mission-critical operations for businesses around the world.”
Kalman Tiboldi - CTO & Founder at GemOne-TVH - Simplify or Die: Why Complexity Is the Real IT Challenge
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Isabelle Droll - CIO for Airline, Corporate, Hotels & Resorts and Sustainability at TUI - Data, Diversity, and Destinations
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Sharon Prior - CIO in transition - How Great Tech Leadership Begins with Business Thinking
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José Antonio López, Group CIO at TOUS - Jewels, Data & AI: Inside the Digital Transformation of TOUS
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Tom Tanghe - General Manager ITC EMEA at Daikin Europe - Reinventing the CIO Role
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CIOFEST 2025 - From Order Taker to Proactive Disruptor
The role of the CIO has evolved from managing systems to shaping outcomes: growth, resilience, and competitive edge are now won or lost in the technology arena. Today ’ s CIOs must balance stability with innovation, control costs while attracting scarce talent, and modernise legacy infrastructure while adopting emerging technologies.
As AI transitions from a specialised tool to an all-pervasive force, understanding its profound implications for our human lives is no longer merely academic but an urgent imperative for social well-being and strategic preparedness.
Geopolitical tensions have dominated the headlines for over two years now. In this context, the cyber threat landscape is also evolving rapidly. The protection and security of critical infrastructure – both physical and digital – is becoming increasingly important.
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