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CIONET - What's next

Connecting ambitious digital leaders and businesses around the globe.

Catch up on the upcoming CIONET Events

             
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Germany Sep 9, 2025 Country Members Physical german

Frankfurt: AI Driven Logistics

Vom ersten Use Case zur strategischen Neuausrichtung CIONET lädt bereits zum vierten Mal zu einem exklusiven Roundtable für CIOs und Digitalverantwortliche aus Logistik und Handel ein. Im Mittelpunkt des Abends steht die Frage, wie Unternehmen ihre KI-Initiativen erfolgreich skalieren und aus ersten Use Cases echten strategischen Mehrwert schaffen. Microsoft 365 für Frontline Worker: Moderne Tools, die Mitarbeitende im Tagesgeschäft entlasten ServiceNow für Prozessintegration: Automatisierte End-to-End-Workflows – vom Schadensfall bis zur Retourenabwicklung KI-gestützte Disposition und Planung: Mit smarten Algorithmen zur optimierten Supply Chain Digitale Lieferketten und letzte Meile: Transparenz, Effizienz und Kundenzentrierung durchgängig gedacht

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Belgium Sep 13, 2025 All Members Physical english

CIONET Cycling Event

Join us for a wonderful ride. The ride is accessible to all levels of riders and doesn't require extensive technical skills. More information will follow soon. Looking forward to ride together!

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Germany Sep 17, 2025 Country Members Physical german

München: Cyber Security Fatigue

Cybersecurity ist längst kein reines IT-Thema mehr – sie betrifft das gesamte Unternehmen. Doch während die Bedrohungslage zunimmt, geraten viele Security-Verantwortliche an ihre Belastungsgrenzen: zwischen 24/7-Verantwortung, wachsenden Anforderungen und dem ständigen Innovationsdruck.

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Germany Sep 17, 2025 Country Members Physical german

Köln: CIO & CISO, das Rezilienz-Power-Duo

IT-Betrieb und Cybersicherheit stehen heute unter extremem Druck: steigende Komplexität, wachsende regulatorische Anforderungen (NIS2, DORA, KRITIS), chronische Ressourcenknappheit – und gleichzeitig eine Bedrohungslage, die keine Verzögerungen duldet. Trotzdem agieren viele IT- und Security-Teams noch immer in Silos. Die Folge: ineffiziente Abläufe, Tool-Wildwuchs, langsame Reaktion auf Vorfälle und unklare Verantwortlichkeiten.

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Germany Sep 18, 2025 Country Members Virtual german

Online: Nachhaltige IT - CIDO Priorität

Nachhaltigkeit ist für CIOs nicht nur ein „Nice-to-have“, sondern eine strategische Priorität – sie beeinflusst direkt die finanzielle Performance, die operative Effizienz und die langfristige Wettbewerbsfähigkeit.

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Belgium Sep 18, 2025 Country Members Physical french

Les Rencontres: La dette technique : Un défi stratégique pour les entreprises

La dette technique est comparable à la négligence des réparations d'une maison. Ignorer un toit qui fuit peut faire gagner du temps aujourd'hui, mais cela pourrait conduire à l'effondrement du plafond plus tard. Pour remédier à la dette technique, il faut trouver et réparer ces fuites dès maintenant et mettre en place un plan d'entretien de la maison afin qu'elle soit prête pour les extensions futures. Pour résoudre ces problèmes, il faut définir des priorités stratégiques, communiquer clairement avec les parties prenantes et établir une feuille de route à long terme pour la modernisation. Cet événement se déroulera entièrement en français.

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Recent Cases

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Running a startup at-scale.

Kyndryl deploys a new martech stack from the ground up with Adobe Experience Cloud.

Objectives:

  • Build a new marketing technology stack from scratch after the company spins off from IBM
  • Maintain global market presence to support 4,000 existing customers
  • Develop marketing and technology strategy to nurture customers through long sales cycles
  • Improve content supply chain with integrated workflows for content creation and management

Results:

  • Launched a new website in eight weeks using flexible cloud deployment
  • Rolled out websites in 14 global markets using out-of-the-box templates and components
  • Reduced page building process from 1+ days with a developer to less than an hour with a marketer
  • Created a foundation for personalization across website and marketing using data and analytics

Not every new company starts out with a global market presence and $19 billion in annual revenue. But that was Kyndryl’s unusual start after it spun off the Infrastructure Services business from IBM in 2021. The company focuses on designing, building, and managing large-scale IT systems for its 4,000 global customers — including 75 of the Fortune 100 companies.

“We describe ourselves as a startup at-scale,” says Matt Stryker, Vice President of Transformation & Operations at Kyndryl. “While we carried over a lot of systems from IBM, we had the opportunity to build our marketing technology new from the ground up. It’s really a unique, and once in a career situation. We had a clean slate.”

Akesh Bhalla, Vice President of Transformation & Operations, led the development of a new digital strategy for Kyndryl — one designed just for the company. IBM’s systems need to support a more complicated and diverse business. Kyndryl, on the other hand, has a singular focus — infrastructure services for large companies.

“We’re much more embedded in our clients’ businesses, which creates a very different mindset for marketing,” explains Bhalla. “After separating from IBM, we had an opportunity to build systems specifically to deliver the data, analytics, and digital tools needed to engage and grow our accounts effectively.”

 

 

While Bhalla and Stryker were excited by the prospect of building a new marketing technology platform, they were still supporting a $19 billion company that had to continue normal operations for customers around the world. The company needed to transition quickly to a new marketing technology stack that could support all its digital goals, including a new website and account-based marketing campaigns delivered across channels.

“IBM had already evaluated martech solutions and chosen Adobe Experience Cloud as the ideal set of applications,” explains Stryker. “When we looked at our priorities, speed and potential for scale topped our list. Adobe Experience Cloud continued to be the best choice for us. Adobe has been a true partner to us since the start, helping us quickly move to our new martech stack.”

 

“We chose to deploy Adobe Experience Manager as a Cloud Service to take advantage of speed and scalability that we needed to get our new website online as quickly as possible.”

Akesh Bhalla - Vice President Transformation & Operations, Kyndryl

 

Building from scratch

Rather than wait for various infrastructure decisions to be made with the new business before determining how to deploy a new website, Bhalla and Stryker chose to move quickly with Adobe’s cloud-based solution. With support from Adobe, Kyndryl launched its website on Adobe Experience Manager Sites in just eight weeks.

“We chose to deploy Experience Manager as a Cloud Service to take advantage of speed and scalability that we needed to get our new website online as quickly as possible,” says Bhalla. “We don’t need to worry about setting up infrastructure or managing updates. Everything is taken care of so that we can concentrate on growing our digital presence.”

Having a single content management system allows Kyndryl to deliver consistent experiences across dozens of countries and languages. The U.S. website first launched with 89 pages, with much of the content created by non-technical marketing staff in less than 10 days. Since then, the number of main site pages has nearly doubled. The team uses the Live Copy functionality in Multi Site Manager to replicate pages across 14 country sites, where content is translated into seven different languages using the native translation workflow in Experience Manager. The company also hosts, translates, and maintains a smaller web footprint for 27 strategic markets, bringing its total reach to 41 countries and 25 languages.

Custom components, templates, and Content Fragments enable non-technical content authors to create pages in less than an hour, a process that previously took a developer at least a day to complete. Using a dynamic newsroom experience, the communications team has created and published over 200 press releases and articles without marketing or developer involvement. Because of this, customers continually benefit from fresh, relevant content across industries and topics critical to their businesses.

Adobe Experience Manager Assets serves as the global digital asset management (DAM) platform for all digital channels. Taking advantage of automatic tagging and cropping of images and video enabled by Adobe Sensei AI capabilities reduces time-consuming asset management tasks, while Dynamic Media helps Kyndryl marketers scale production of asset variations for cross-channel delivery. That means an image created for an article on the website is automatically available for use in an email campaign and for social posts promoting the content. Marketers will soon be able to take advantage of search to easily find assets and use them as starting points for new campaigns worldwide.

“Now that we run on Experience Manager, we can focus on new priorities through data and analytics,” says Bhalla. “Adobe Analytics gives us insights into our customers and what they want in real time. We need our martech stack to evolve with our changing priorities, and with the integrated Experience Cloud apps, we can do just that.”

“Marketo Engage enables us to understand the relationships between a growing number of contacts and build relationships through nurture campaigns.”

Akesh Bhalla - Vice President of Transformation & Operations, Kyndryl

 

Reaching out to accounts

Bhalla believes that successful marketing revolves around experience — both creating excellent experiences for customers and giving marketers solutions that make their jobs faster and more efficient. Adobe Marketo Engage brings together many different touchpoints throughout a long sales cycle and adds automation that accelerates account-based marketing.

“A big foundation of our business is account-based marketing,” explains Bhalla. “Marketo Engage enables us to understand the relationships between a growing number of contacts and build relationships through nurture campaigns.”

Using account-based marketing integrated with its CRM, Kyndryl’s marketing team can build target lists, send personalized content based on segments, track customer engagement, and alert sales when customers are ready for direct outreach.

The next step for Kyndryl involves streamlining processes with Adobe Workfront. “We are consolidating all our marketing processes into Workfront. It’s one of our “power links” for all marketers, as one stop to get their work done,” says Stryker.

The work management solution replaces emails, spreadsheets, and disconnected custom tools with a centralized location to assign and manage all parts of a project, from requesting creative assets to managing asset storage and use. Through seamless integration with Adobe Creative Cloud, designers can see tasks, collaborate with stakeholders, and even log time without leaving their creative apps. And with native integration between Workfront and Experience Manager Assets, approved assets along with project metadata are automatically uploaded to the DAM for activation.

The ability to manage content creation will be particularly important as Kyndryl ramps up personalization, using Adobe Target to add dynamic content to the website or create tailored emails to different audiences. “We’re still in the early stage of personalization, but the ability to integrate Target into our digital marketing stack will make it easier for us to scale personalization faster and build closer relationships with our customers and leads,” says Stryker.

 

“Adobe is an obvious choice as a partner that supports the scale and importance of the work that we do to maintain mission-critical operations for businesses around the world.”

Matt Stryker - Vice President of Transformation & Operations, Kyndryl

 

Strong partnerships for a strong company

With the digital foundations in place, Kyndryl can focus on using data to drive marketing that improves relationships, reputation, and revenue. Adobe apps will support the continued growth as the company continues to scale and mature its strategies.

“We believe that strategic partnerships are critical to building a strong company,” says Stryker. “Adobe is an obvious choice as a partner that supports the scale and importance of the work that we do to maintain mission-critical operations for businesses around the world.”

Partners

Checkout our CIONET COOKBOOK

cookbook

Embark on a culinary journey through the ever-evolving world of digital leadership with our third edition of the CIONET Cookbook: Recipes for Digital Success. Unveiling the intricate trilemma faced by today’s Master Chefs, our trailblazing European CIOs address a challenge at the nexus of customer interests, digital transformation strategies, and IT modernisation. Their secret? Synchronising the gearing between customer, business, and technology to create a frictionless movement through the digital landscape.

The CIONET Cookbook uses the analogy of a five-star restaurant to explain the importance of optimally integrated technology, with the CIO as Master Chef. In order to provide the best service to its customers, a top restaurant must have the right atmosphere, an inviting menu, a well-equipped kitchen, talented and committed front-of-house and kitchen staff and smooth-running processes that ensure an enjoyable experience for diners.

CIONET TV

 
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Kalman Tiboldi - CTO & Founder at GemOne-TVH - Simplify or Die: Why Complexity Is the Real IT Challenge

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Isabelle Droll - CIO for Airline, Corporate, Hotels & Resorts and Sustainability at TUI - Data, Diversity, and Destinations

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Sharon Prior - CIO in transition - How Great Tech Leadership Begins with Business Thinking

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José Antonio López, Group CIO at TOUS - Jewels, Data & AI: Inside the Digital Transformation of TOUS

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Tom Tanghe - General Manager ITC EMEA at Daikin Europe - Reinventing the CIO Role

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CIOFEST 2025 - From Order Taker to Proactive Disruptor

CIONET Reports

 
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Cybersecurity in critical infrastructure

Geopolitical tensions have dominated the headlines for over two years now. In this context, the cyber threat landscape is also evolving rapidly. The protection and security of critical infrastructure – both physical and digital – is becoming increasingly important.

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HDS - From Hype to Reality Navigating the Challenges of GenAI

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Integration In An Era Of AI: Challenges And Opportunities

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Anna Kopp

Head of IT Germany and Regional Office Lead Munich, Microsoft

“The CIONET App allows us to learn from eachother and and find the courage to be authentic by hearing stories from others! Thanks to Tobias and the whole team for bringing us together:-) ”
Mauricio Amaro

Mauricio Amaro

IT Director, IT Thinker

“The main things that I would like to get from our community of Digital Leaders are: networking, share experiences, share best practices and successful cases, and comments and recommendations about providers.”
Vijay Anand

Vijay Anand

Vice president IT & Compliance, VisionaryRCM (A Carlyle Grp Company)

“The CIONET app provides a really cool platform to network and share insights.”

About CIONET

CIONET’s mission is to help IT executives become more at ease and above all more successful in their jobs. So they can do more than just keep up with change but ultimately define it. CIONET opens up a whole new universe of opportunities in IT management.

With the largest membership of corporate digital leaders across Europe, Latin America, US and Australia, CIONET has the expertise and pioneering vision to solve or address any IT management challenge.

Why join CIONET?

From our local and global events, from our publications and research to our executive education programmes, everything we do is aimed at making sure digital leaders maximise their potential.

Connect

with digital leaders who share your interests, who face the same challenges, who care about the same topics.

Share

stories, experiences, and ideas around our shared mission.

Learn

from our exclusive events, publications and research.

Find

inspiration, thought-provoking conversations, expert perspectives and exclusive first-hand content each and every day

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and make better, more well-informed decisions on how to lead your digital business.

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your potential. Realise your ambitions.

About CIONET

Join CIONET

We'd love to welcome you as the newest member of our CIONET community where Digital Leaders unite. 

You can either send us a registered handwritten letter explaining why you'd like to become a member or you can simply talk to us right here!

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