Putting innovation at the centre of the organisation

Published by Paulina Daczkowska
Mar 2, 2022 10:07:03 AM

The CIONET Cookbook comprises recipes for success from 25 of today’s most influential and dynamic information technology leaders, across all sectors of business.This is the result of our research and interviews with top Digital Leaders. The CIONET Cookbook uses the analogy of a five-star restaurant to explain the importance of optimally integrated technology.

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Meanwhile dive into the next recipe with our Masterchef Erwin Verstraelen Chief Digital and Innovation Officer  at Port of Antwerp.

Ingredients

  • New chief executive and leadership team
  • Inspired talent – sprinters and runners
  • Innovative technology tools – smart cameras, sensors, drones, robotic process automation, data science
  • Open-source platforms
  • Ecosystems for continuous ‘outside-in’ inspiration 

Preparing the dish

Antwerp is Europe’s second largest port. Being able to sustain its leadership position in the face of formidable competition is a constant challenge for the executive committee, Erwin Verstraelen - post including the port’s chief digital and innovation officer (CDIO), Erwin Verstraelen. Geopolitical challenges, such as Brexit, and exponential technology growth, create further challenges where the port aims to turn these challenges into opportunities . 

To survive and thrive, the Port of Antwerp must have an innovative culture that is embraced by every member of the organisation and the extended port ecosystem. Erwin says this integrated approach is essential: “I don’t believe in an approach where we create a separate innovation team. Innovation should be everywhere, but we must give it an opportunity to surface and blossom. This requires a structured approach to avoid innovation leading to chaos .

His formula for innovation success includes: transforming the organisational culture into an opportunistic rather than a risk-averse mentality; experimenting constantly with new ideas and technologies; and building strong capabilities and partnerships. Erwin’s Digital and innovation team (DI), which includes the traditional IT department,  has provided the vision and inspiration to transform the port as an innovation platform. For the Port of Antwerp,  success means working closely with internal and external business partners.

Creating an innovation culture

Erwin says his department fulfils as central role in helping to enable an innovative culture to emerge and prosper within the port and across its trading partners is dependent on three preconditions:

  • Be clear and articulate about your strategic goals as a leading port
  • Have all the competencies in place to sustain leadership
  • Empower the entire workforce to take risks and experiment with new ideas

As mentioned above, building an innovative team is critical to success – but not sufficient in isolation. IT must take its best-practice techniques, and enable and inspire an innovative culture across the organisation. IT can engender the trust of the business by performing consistently on its core tasks, such as running a complex infrastructure and building new applications rapidly. But IT must also go beyond this remit and support innovation across every aspect of the port’s operations.

Supporting innovation through IT

There are many ways in which a leading port can apply new technologies to sustain its leadership position. IT can inform the business about the potential that technological innovation holds and assist in setting up proof of values, where the potential of a technology can be sensed in the context of the organisation. Recent examples include:

  • Drones to provide situational awareness over the 120km2 port area, detecting oil spills and asset inspection
  • Smart cameras that can detect data out of video for surveillance and asset detection 
  • Robotic process automation to help streamline traditional processes, thereby improving speed and efficiency across the port

At the end of the day, innovation has to support the realisation of business strategic objectives, aiming to differentiate Antwerp in its battle against other leading ports and stay competitive.

Building the necessary capabilities

Since arriving at the Port of Antwerp, Erwin has expanded the digital and innovation  capabilities of the port. In addition to digital business solutions and infrastructure services, IT now has four new competencies:

  1. Cyber resilience that is designed to deal with cyber incidents more effectively, as well as actively averting attacks
  2. Innovation enablement that constantly places new ideas on the organisational radar and supports early-stage experiments
  3. Data & analytics that looks for predictive patterns amongst the huge amount of data that is produced by the port and its partners
  4. A CDIO office that coordinates the many IT vendor relationships and contracts that exist across the organisation, manages resources as well as the overall budget

The successful operation of core systems and services is a necessary condition for success in these new areas. Keeping the lights, even in the digital age, is still the foundation for credibility and trust from the organisation, a stepping stone towards authority and impact  in the digital transformation

Developing innovation talent and opportunities

It can be difficult for large, traditional enterprises to attract and retain innovative talent and leaders. Erwin has taken steps to ensure his vision spreads far and wide, both within and outside the organisation. The result? He has encouraged younger employees to join the port. 

Erwin recognises that any organisation has four different types of staff – sprinters, runners, walkers, and those “who will not move”. Instead of focusing efforts on the latter two groups, he identifies and enables the port’s sprinters and runners. He has created several new organisational units and functions, such as enterprise architecture, that help to encourage staff and skill development.

Participating in a global hackathon 

One of the most exciting areas of innovation at the port is the harvesting of data to feed predictive and prescriptive algorithms. In 2019, a consortium of leading ports from around the world, called Chainport, came together to conduct a hackathon around several potential use cases leveraging operational data. One of them was a better prediction of  the  expected time of arrival (ETA) of a ship into port.

The hackathon teams examined how combining different sources of data could improve the accuracy of predictions for the ETA of every vessel entering a port. More accurate ETAs would produce big benefits for stakeholders inside and outside the port. Such joined-up activity shows that collaboration is as critical as competition in helping businesses to maintain commercial leadership.

Defining the qualities of a Master Chef

The creation of an innovative culture is not a one-time task. It requires a continual process of enabling experimentation, strengthening capabilities, and motivating staff. Erwin says digital leaders are instrumental in helping to create a better future for their organisations. They should be visionary and active relationship builders, working alongside their C-suite peers and external partners, such as customers and suppliers. 


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