Giuseppe Ficara - The Untold Story of Amplifon's Data & AI Transformation

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Spain 5-11-25 Country Members Physical spanish
Growth Quest 2025: Transformando la colaboración entre negocio y tecnología La tecnología se ha consolidado como una palanca indispensable para impulsar el crecimiento. Sin embargo, la clave para aprovechar todo su potencial radica en algo más profundo: la colaboración efectiva entre los departamentos de negocio y tecnología. La edición 2025 de este encuentro se centrará en explorar cómo las organizaciones pueden trascender los desafíos tradicionales de comunicación y alineación entre estas áreas para crear sinergias que impulsen resultados estratégicos y sostenibles. Este año, además de analizar las dinámicas habituales de esta colaboración, damos un paso más allá para abordar otros temas de interés: De proyectos a productos digitales: ¿Cómo podemos transformar la cultura organizacional hacia un enfoque centrado en el producto digital, maximizando valor y adaptabilidad? Gobernanza IT eficaz: Muchas empresas han ejecutado grandes iniciativas tecnológicas, pero carecen de una estructura de gobernanza sólida. Exploraremos cómo establecer marcos efectivos que gestionen riesgos, prioricen recursos y fomenten la transparencia. Gestión estratégica del cambio: Superar barreras culturales y organizativas para adoptar nuevos modelos de colaboración y operación. Modelos de Innovación en el negocio: Conoceremos qué buenas prácticas están aplicando algunas compañías para innovar y desarrollar nuevas líneas, sin impactar en el negocio tradicional o principal.
Read MoreItaly 6-11-25 Country Members Physical italian
Nel mondo digitale odierno, l'IA e le tecnologie dei dati sono forze trainanti che stanno rimodellando i settori e favorendo livelli senza precedenti di agilità e innovazione. Questo evento presenta avanzamenti all'avanguardia come l'IA generativa e i modelli di base, consentendo alle organizzazioni di offrire esperienze personalizzate e soluzioni trasformative su larga scala. Scopri come l'adozione di strategie agili, potenziate dall'IA, stia supportando i leader aziendali nell'adattarsi ai continui cambiamenti del mercato.
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Belgium 6-11-25 Invitation Only Physical english
The modern cyber threat landscape has evolved from simple data breaches to sophisticated, systemic attacks designed to cripple an entire organisation. Ransomware, in particular, has made traditional backup and recovery strategies insufficient, as attackers often compromise backups before launching their main assault. In this new reality, the question is no longer "if" an attack will happen, but "when” and how quickly you can recover. Furthermore, regulations like DORA and NIS2 are making robust recovery a legal imperative, compelling businesses to adopt solutions that can guarantee data integrity and business continuity even after a catastrophic cyber event, making a Cybervault a critical component of regulatory compliance.
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Poland 6-11-25 Squad Only Virtual Polish
Chmura daje ogrom możliwości obserwacji, ale też łatwo wpaść w pułapkę nadmiaru metryk i alertów. Jak zbudować monitoring i raportowanie tak, by faktycznie wspierały decyzje, a nie przytłaczały szumem? Maciej Lutostański z Benefit Systems pokaże, jak jego zespół wykorzystuje natywne narzędzia dostawców (głównie AWS) oraz sprawdzone rozwiązania open source – Grafanę do wizualizacji, Loki do centralizowanego logowania, Prometheusa do monitoringu i alertingu oraz KubeCost do zarządzania kosztami. Dyskutować będziemy o tym, jak zrównoważyć kontrolę, przejrzystość i efektywność w złożonych środowiskach chmurowych.
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CIONET Nederland vertrekt met een groep Nederlandse CIO's en digital leaders 10 november 2025 voor de geheel verzorgde CIO Innovation Trip naar de Web Summit in Lissabon, Portugal. Gedurende 3 dagen worden we ondergedompeld in innovatie, nieuwe ontwikkelingen en cutting edge technologieën. Wil jij mee? Meld je aan.
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Germany 11-11-25 Country Members Physical english
On the eve of the ServiceNow World Forum, CIONET invites you to an exclusive dinner in the fabulous Restaurant Little London in the heart of Munich City. Join leading CIOs, CDOs, and ServiceNow product owners for a candid exchange on how to get the most from your ServiceNow investment.
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France Nov 4, 2025 Country Members Physical french
Join us on the evening of 4th November for dinner and discussion in the company of experts from BT and Cisco. Hosted at an exclusive venue, this is the perfect opportunity to network, exchange ideas with your peers and leave with actionable insights.
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Spain Nov 5, 2025 Country Members Physical spanish
Este año, además de analizar las dinámicas habituales de la colaboración entre tecnología y negocio para trascender los desafíos tradicionales de comunicación y alineación, damos un paso más allá para abordar otros temas de interés: cómo evolucionar de cultura de proyectos a producto digital, mejores prácticas en Gobernanza IT eficaz., gestión estratégica del cambio o modelos de innovación en el negocio.
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Italy Nov 6, 2025 Country Members Physical italian
Nel mondo digitale odierno, l'IA e le tecnologie dei dati sono forze trainanti che stanno rimodellando i settori e favorendo livelli senza precedenti di agilità e innovazione. Questo evento presenta avanzamenti all'avanguardia come l'IA generativa e i modelli di base, consentendo alle organizzazioni di offrire esperienze personalizzate e soluzioni trasformative su larga scala. Scopri come l'adozione di strategie agili, potenziate dall'IA, stia supportando i leader aziendali nell'adattarsi ai continui cambiamenti del mercato.
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Belgium Nov 6, 2025 Invitation Only Physical english
The modern cyber threat landscape has evolved from simple data breaches to sophisticated, systemic attacks designed to cripple an entire organisation. Ransomware, in particular, has made traditional backup and recovery strategies insufficient, as attackers often compromise backups before launching their main assault. In this new reality, the question is no longer "if" an attack will happen, but "when” and how quickly you can recover. Furthermore, regulations like DORA and NIS2 are making robust recovery a legal imperative, compelling businesses to adopt solutions that can guarantee data integrity and business continuity even after a catastrophic cyber event, making a Cybervault a critical component of regulatory compliance.
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Netherlands Nov 10, 2025 Public Physical english
CIONET Nederland vertrekt met een groep Nederlandse CIO's en digital leaders 10 t/m 12 november 2025 voor de geheel verzorgde CIO Innovation Trip naar de Web Summit in Lissabon, Portugal. Reis jij mee of neem je collega(s) mee!
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Germany Nov 11, 2025 Country Members Physical english
On the eve of the ServiceNow World Forum, CIONET invites you to an exclusive dinner in the fabulous Restaurant Little London in the heart of Munich City. Join leading CIOs, CDOs, and ServiceNow product owners for a candid exchange on how to get the most from your ServiceNow investment.
Read More
France Nov 4, 2025 Country Members Physical french
Join us on the evening of 4th November for dinner and discussion in the company of experts from BT and Cisco. Hosted at an exclusive venue, this is the perfect opportunity to network, exchange ideas with your peers and leave with actionable insights.
Read More
Spain Nov 5, 2025 Country Members Physical spanish
Este año, además de analizar las dinámicas habituales de la colaboración entre tecnología y negocio para trascender los desafíos tradicionales de comunicación y alineación, damos un paso más allá para abordar otros temas de interés: cómo evolucionar de cultura de proyectos a producto digital, mejores prácticas en Gobernanza IT eficaz., gestión estratégica del cambio o modelos de innovación en el negocio.
Read More
Italy Nov 6, 2025 Country Members Physical italian
Nel mondo digitale odierno, l'IA e le tecnologie dei dati sono forze trainanti che stanno rimodellando i settori e favorendo livelli senza precedenti di agilità e innovazione. Questo evento presenta avanzamenti all'avanguardia come l'IA generativa e i modelli di base, consentendo alle organizzazioni di offrire esperienze personalizzate e soluzioni trasformative su larga scala. Scopri come l'adozione di strategie agili, potenziate dall'IA, stia supportando i leader aziendali nell'adattarsi ai continui cambiamenti del mercato.
Read More
Belgium Nov 6, 2025 Invitation Only Physical english
The modern cyber threat landscape has evolved from simple data breaches to sophisticated, systemic attacks designed to cripple an entire organisation. Ransomware, in particular, has made traditional backup and recovery strategies insufficient, as attackers often compromise backups before launching their main assault. In this new reality, the question is no longer "if" an attack will happen, but "when” and how quickly you can recover. Furthermore, regulations like DORA and NIS2 are making robust recovery a legal imperative, compelling businesses to adopt solutions that can guarantee data integrity and business continuity even after a catastrophic cyber event, making a Cybervault a critical component of regulatory compliance.
Read More
Netherlands Nov 10, 2025 Public Physical english
CIONET Nederland vertrekt met een groep Nederlandse CIO's en digital leaders 10 t/m 12 november 2025 voor de geheel verzorgde CIO Innovation Trip naar de Web Summit in Lissabon, Portugal. Reis jij mee of neem je collega(s) mee!
Read More
Germany Nov 11, 2025 Country Members Physical english
On the eve of the ServiceNow World Forum, CIONET invites you to an exclusive dinner in the fabulous Restaurant Little London in the heart of Munich City. Join leading CIOs, CDOs, and ServiceNow product owners for a candid exchange on how to get the most from your ServiceNow investment.
Read MoreToyota’s 10-Year Journey for a Faster and More Efficient App Dev Strategy
Toyota Motor Corporation is one of the world's leading automakers. The company adopted OutSystems in 2014 to modernize legacy systems. Starting with small-scale departmental applications, Toyota slowly expanded the use of OutSystems. By 2020, OutSystems has become one of the basic IT tools in the Toyota Group.
At a significant turning point described as a once-in-a-century event, Toyota is moving at full-speed in its transformation from being a car manufacturer to becoming a mobility company.
“In the 10 years since its introduction, OutSystems has become the obvious choice for development projects within the Toyota Group. We feel that the speed and quality of delivery have improved, and user satisfaction has also increased.” - Atsushi InagakiGeneral Manager IT BPR Promotion Div. , Information Systems Group
"I feel that the value people seek in this product we call 'cars' has undergone significant changes," says Toshiyuki Hibi, Chief Officer of the Information Systems Group at Toyota.
"We've transitioned from an era where there was inherent value in owning a car, to an era where cars are perceived as a means to enjoy the value created through the experience of mobility. What people want in a car is also changing."
One of the factors accelerating this change in values is the rapid development of digital technology. This wave of digital transformation (or "DX" for short), which seeks to leverage the latest technologies to change the world for the better, poses an important challenge of how to effectively respond. Toyota recognizes this initiative as one of its crucial business challenges.
“While skillfully leveraging digital solutions as a tool, we're thinking about what kind of transformation we can bring to the automotive industry and to society as a whole through cars. What new value can we create? We're striving to build the infrastructure required for considering and implementing such changes.” - Toshiyuki HibiChief Officer, Information System Group Toyota Motor Corporation
The Toyota Group, with Toyota Motor Corporation at its core, adopted OutSystems to tackle projects that are essential for pursuing digital transformation. Toyota launched its proof-of-concept activities in 2014.
Atsushi Inagaki, General Manager of DX Promotion Division at Toyota Motor Corporation and one of the key figures in the implementation of OutSystems, expressed the following at the time. "I felt that my mission was to establish a framework that allows us to swiftly modernize our legacy systems and enact digital reforms in the surrounding areas."
Inagaki's initial mission was to modernize large-scale legacy systems, including long-standing applications used at Toyota, such as parts catalogs.
"We were seeing warning signs of the decline of the labor force in Japan. In particular, the shortage of IT talent was said to become an increasingly serious issue on a global scale,” Inagaki explained. “In addition to modernizing our legacy systems, we wanted to create an environment that could adapt to changes in the future labor environment using IT solutions. We were looking for the tools that could achieve this."
Toyota evaluated various products to establish such an environment, including what were then referred to as "ultra-high-speed development tools." OutSystems was one of the leading candidates.
Inagaki described: "Toyota's legacy systems use a variety of programming languages, including PL/I and COBOL. The engineers who are adept at these languages will soon reach retirement age. We wanted to create a world where these engineers could easily adapt to new environments at a low learning cost, and where even those with limited knowledge and experience could easily comprehend the framework and create systems. OutSystems, which allows us to build a variety of applications based on a visual environment, was exactly what we needed."
Inagaki also valued OutSystems for its ability to allow for flexible and high-quality post-release system improvements by incorporating user feedback. Inagaki explained that what users want out of a system like this is a product that is "fast, reasonably priced, and efficient." In this context, "fast" means shorter development periods, "reasonably priced" means reduced development costs, and "efficient" means high-quality deliverables.
"In addition to these requirements, as a global company, we also had to consider the scalability of a tool like this when looking to expand the scope to overseas locations. We determined that OutSystems aligns exceedingly well with our criteria." - Atsushi InagakiGeneral Manager IT BPR Promotion Div. , Information Systems Group
Toyota's first full-fledged use case with OutSystems was a relatively small application used in the User Department, called the "Sheet Metal System." Development work with OutSystems achieved approximately a 30% reduction in work hours compared to conventional development methods.
Building on the successful results of this project, Toyota began to accelerate the full-scale deployment of OutSystems. The scope of application was gradually expanded, starting with the migration of a system for managing the production of procured parts.
"Initially, there was some resistance from engineers who complained that they can't work with a tool like this,” Inagaki explained. “Incidentally, around the same time, Toyota was starting to work on activities aimed at improving development productivity and reducing lead times, and OutSystems was introduced as a tool for these efforts. This marked the beginning, as more and more teams started to show interest in OutSystems for their projects. This trend extended beyond the engineering IT domain to include corporate IT.”

Regarding the deployment of OutSystems, Inagaki said, "If your goal is to improve development productivity, then give OutSystems a try. If there's anything you don't understand, the in-house help desk will answer your questions anytime." He also explained that this has not changed significantly since Toyota introduced OutSystems. However, as more projects continued to demonstrate positive results, the amount of interest in OutSystems also grew. This led to the need for a more robust help desk and better training for development personnel.
"For a while after introducing the tool, our main problem was that there were very few engineers who could actually use OutSystems. I remember struggling with educating engineers and figuring out how to create a standard system to increase productivity using OutSystems," Inagaki recalled.
Toyota Motor Corporation, in collaboration with Toyota Systems and partner companies, has made efforts to simultaneously strengthen the help desk framework, accumulate and disseminate case studies and practical know-how, and organize common components used in development. By 2020, the scope of implementation of OutSystems had expanded to cover the entire Toyota Group, and the system that was established is now functioning as a Center of Excellence (CoE).
"As the scope of use expands and scales throughout the entire group, the demand for the use of OutSystems grows not only for direct users, but also for development partners,” said Inagaki. “To meet this demand, we need to build a framework that allows our partners who aren't as familiar with OutSystems to have an accurate understanding of the tool and to create applications that adhere to the group's standards. To achieve this, we've organized a consortium to facilitate close communication among stakeholders, and made efforts to strengthen the capacity of the help desk and the CoE in collaboration with Toyota Systems and partner companies."

The information exchanges and technology sharing for improving development productivity with OutSystems are not limited to employees of Toyota Motor Corporation, Toyota Systems, and others in the Toyota Group. It also includes partner companies. There is also an ongoing initiative to create educational programs that involve accepting temporary transfers from partner companies to train their employees.
Furthermore, within the Toyota Group, in addition to the traditional waterfall model of development, there has been a gradual shift toward the more compatible Agile approach since the company introduced OutSystems.
To achieve results in an Agile development, it is essential to not only use suitable tools, but also to undergo a shift in mindset among team members regarding team composition and system development. Yuki Matsunaga, Group Manager of the Business Innovation Support department in the DX BPR promotion division of Toyota Motor Corporation, is one of the leaders working on enacting these changes. Matsunaga has been trained in Scrum and is currently serving as a Scrum Master for an Agile development project in the Corporate Department.
“In my experience in system development, I wasn't particularly fond of the waterfall approach, which often felt like a one-sided transaction where the user leaves everything up to the developers. In Agile, there's more of an equal relationship between users and developers. Along the development process, we verify that what we're building is actually valuable to users. I feel strongly that OutSystems is an excellent development foundation for facilitating this kind of framework, and I feel that our efforts to incorporate its use company-wide have been a major turning point for us.” - Yuki MatsunagaGroup Manager Business Management Support Gr. Business Innovation Support Dept. IT BPR Promotion Div. , Information Systems Group
As of October 2023, 23 companies in the Toyota Group have begun using OutSystems, both in Japan and overseas offices. Particularly at Toyota Motor Corporation, it is used in over 70 projects across various business domains. Utilization extends beyond legacy modernization, including front-end development to connect legacy systems with users.
In the span of nearly 10 years since OutSystems was first introduced, a wealth of practical know-how has been accumulated through many projects. At the same time, organizational support structures for systematic utilization through proof-of-concept activities and consortiums have also begun to form. Looking back at these efforts, Inagaki reflects, "I feel that OutSystems has finally become everyone's go-to tool within the organization."
This initiative is planned to be further strengthened in the future. Establishing evaluation indicators for projects adopting OutSystems, as well as strengthening the operational and maintenance structure utilizing the features of OutSystems as a platform, are among the immediate areas of focus.
"There's also been a recent movement to promote a shift toward the cloud wherever possible. We think there's a feasible direction we can take in utilizing the cloud for infrastructure, while leveraging OutSystems as the development and execution environment to avoid lock-in by cloud vendors", explained Inagaki.
OutSystems is becoming one of the essential tools in driving digital transformation within the Toyota Group. Inagaki, who has been leading the efforts since the initial introduction, concluded:
“I would like to see OutSystems approach the issues Japan is currently facing, such as a declining workforce and a shortage of IT talent, from the perspective of improving development productivity. While technologies like generative AI have been gaining attention in recent years, incorporating such technologies into OutSystems could potentially create a world where even beginners with limited programming language skills can implement applications in a short period. With a focus on how the latest technologies can contribute to improving development productivity, I look forward to seeing your continued excellence in product development in the future.” - Atsushi InagakiGeneral Manager IT BPR Promotion Div. , Information Systems Group
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