Kalman Tiboldi - CTO & Founder at GemOne-TVH - Simplify or Die: Why Complexity Is the Real IT Challenge
Find out more:
Poland 7-10-25 Invitation Only Virtual Polish
Eksperymanty z AI w developmencie trwają. Punktowo zaczynamy efektywnie stosować AI do różnych elementów w procesach wytwórczych i SDLC. A co ze stykiem z biznesem? Co z początkiem cyklu? Co z Product Managementem? Czy ty też AI zagości i zrewolucjonizuje procesy i role? Na ten temat swoją opinię i przemyślenia przedstawi nasz gość Rafał Zienkiewicz z Żabki, który w oparciu o dotychczasowe doświadczenia, zbudował swoistą odpowiedź na postawione pytanie o wpływ AI na obszar Product Managent.
Read MorePoland 8-10-25 Physical Polish
Jak połączyć innowacje w sztucznej inteligencji i zarządzaniu danymi z wymogami ładu korporacyjnego, zgodności i efektywności operacyjnej? W jaki sposób governance może wspierać rozwój nowoczesnych rozwiązań, zamiast je blokować?
Read MoreBelgium 9-10-25 Country Members Physical english
Today’s IT world moves faster than ever. New tools, new ways of working, constant updates! The real challenge? Making sure your people stay in the loop, up to speed, and ready to move. That’s why this year’s edition of Belgium’s Got Digital Talent is all about mastering knowledge flow, how to share the right know-how with the right people, at the right time. No more teams working in silos. No more vital info getting lost.We’re diving into practical ways to keep your teams smart, agile, and aligned. Whether you're leading an IT team, shaping digital strategy, or hiring tech talent, this event will give you the ideas, tools, and energy to turn fast change into a competitive edge.
Read MorePoland 9-10-25 Invitation Only Virtual Polish
Rohlig suus logistics weryfikuje w systemach kontrahentów (czy jest czynnym podatnikiem vat) oraz czy konta kontrahenta jest na białej liście. Przez ministerstwo jest udostępnione API, z którego można korzystać. Ale ma ono swoje limity (dosyć małe). Chcieliby się zorientować jak inne firmy (w szczególności większe) radzą sobie z tym zagadnieniem. Czy wykorzystują API ministerstwa, a może inne pośrednie rozwiązanie? Czy weryfikują wszystkich kontrahentów np. w nocy, czy pojedynczych adhoc.( Synchronicznie, czy asynchronicznie)."
Read MorePoland 10-10-25 Invitation Only Physical Polish
Złożoność współczesnych środowisk IT wymaga narzędzi, które pozwalają nie tylko szybko reagować na incydenty, ale także proaktywnie przewidywać problemy i optymalizować wykorzystanie zasobów. Podczas spotkania nasz gość – [...] – podzieli się doświadczeniami z wieloletniego wykorzystania IBM Instana do monitorowania aplikacji BSS oraz opowie o rozszerzeniu tych działań o IBM Turbonomic, który wspiera automatyzację i inteligentne zarządzanie zasobami. W trakcie dyskusji poszukamy odpowiedzi na pytania: Jakie praktyczne wnioski płyną z wieloletniego korzystania z IBM Instana? Jak pełna obserwowalność wpływa na szybkość reakcji i jakość usług? W jaki sposób rozszerzenie działań o IBM Turbonomic przekłada się na stabilność i koszty systemów? Jak połączyć monitorowanie w czasie rzeczywistym z ciągłą optymalizacją środowiska IT?
Read MoreBelgium 14-10-25 Squad Only Virtual english
Agile delivery often collides with inflexible infrastructures. One team wants to release weekly. Another is waiting six months for a new test environment. Sounds familiar? If your infra team is tired of being the bottleneck, and your devs are tired of waiting, this session opens a path forward.
Read MoreGermany Oct 7, 2025 Country Members Virtual german
Alle nutzen KI, aber keiner weiß wie effektiv! Im Jahr 2025 sind wir als IT-EntscheiderInnen gefordert die Wünsche der Fachbereiche an Künstliche Intelligenz zu managen. Welche KI dient als Copilot für unsere Mitarbeitenden, inwieweit hat diese Zugang zu Firmenwissen und könnten wir heute bereits sinnvoll einen KI Agenten in die IT Systemlandschaft einbinden? Unser Business Partner Scheer PAS spricht als Anbieter einer Process iPaaS Plattform mit hunderten Unternehmen jedes Jahr über IT-Integration. In dieser Online-Session besprechen wir erste Reifegradmodelle zu KI, wo der deutsche Mittelstand sich befindet und wie wir die nächste Innovationsstufe erreichen. Wir teilen praktische Erfahrungen aus dem Marktumfeld und planen unsere nächsten Schritte in der Adaption von KI.
Read MoreNetherlands Oct 7, 2025 AB Members Physical dutch
De Advisory Board van CIONET NL komt samen. We bespreken de planning voor 2025 en discussiëren over specifieke en door de board aangedragen onderwerpen.
Read MoreSpain Oct 8, 2025 Country Members Physical spanish
En un mundo cada vez más acelerado y competitivo, la gestión y el análisis de datos ya no son suficientes. Las grandes compañías deben avanzar hacia un enfoque basado en eventos, impulsado por la automatización y la analítica predictiva, para anticipar cambios, prevenir riesgos y capitalizar oportunidades.
Read MoreBelgium Oct 9, 2025 Country Members Physical english
Today’s IT world moves faster than ever. New tools, new ways of working, constant updates! The real challenge? Making sure your people stay in the loop, up to speed, and ready to move. That’s why this year’s edition of Belgium’s Got Digital Talent is all about mastering knowledge flow, how to share the right know-how with the right people, at the right time. No more teams working in silos. No more vital info getting lost.We’re diving into practical ways to keep your teams smart, agile, and aligned. Whether you're leading an IT team, shaping digital strategy, or hiring tech talent, this event will give you the ideas, tools, and energy to turn fast change into a competitive edge.
Read MoreNetherlands Oct 9, 2025 Invitation Only Physical dutch
CIO Vision Dinner: GenAI & Smart Industry – Van Predictive naar Proactief
Read MoreUK Oct 9, 2025 Country Members Physical english
Join us on the evening of 9th October for dinner and discussion in the company of experts from BT and Cisco. Hosted at an exclusive venue, this is the perfect opportunity to network, exchange ideas with your peers and leave with actionable insights.
Read MoreGermany Oct 7, 2025 Country Members Virtual german
Alle nutzen KI, aber keiner weiß wie effektiv! Im Jahr 2025 sind wir als IT-EntscheiderInnen gefordert die Wünsche der Fachbereiche an Künstliche Intelligenz zu managen. Welche KI dient als Copilot für unsere Mitarbeitenden, inwieweit hat diese Zugang zu Firmenwissen und könnten wir heute bereits sinnvoll einen KI Agenten in die IT Systemlandschaft einbinden? Unser Business Partner Scheer PAS spricht als Anbieter einer Process iPaaS Plattform mit hunderten Unternehmen jedes Jahr über IT-Integration. In dieser Online-Session besprechen wir erste Reifegradmodelle zu KI, wo der deutsche Mittelstand sich befindet und wie wir die nächste Innovationsstufe erreichen. Wir teilen praktische Erfahrungen aus dem Marktumfeld und planen unsere nächsten Schritte in der Adaption von KI.
Read MoreNetherlands Oct 7, 2025 AB Members Physical dutch
De Advisory Board van CIONET NL komt samen. We bespreken de planning voor 2025 en discussiëren over specifieke en door de board aangedragen onderwerpen.
Read MoreSpain Oct 8, 2025 Country Members Physical spanish
En un mundo cada vez más acelerado y competitivo, la gestión y el análisis de datos ya no son suficientes. Las grandes compañías deben avanzar hacia un enfoque basado en eventos, impulsado por la automatización y la analítica predictiva, para anticipar cambios, prevenir riesgos y capitalizar oportunidades.
Read MoreBelgium Oct 9, 2025 Country Members Physical english
Today’s IT world moves faster than ever. New tools, new ways of working, constant updates! The real challenge? Making sure your people stay in the loop, up to speed, and ready to move. That’s why this year’s edition of Belgium’s Got Digital Talent is all about mastering knowledge flow, how to share the right know-how with the right people, at the right time. No more teams working in silos. No more vital info getting lost.We’re diving into practical ways to keep your teams smart, agile, and aligned. Whether you're leading an IT team, shaping digital strategy, or hiring tech talent, this event will give you the ideas, tools, and energy to turn fast change into a competitive edge.
Read MoreNetherlands Oct 9, 2025 Invitation Only Physical dutch
CIO Vision Dinner: GenAI & Smart Industry – Van Predictive naar Proactief
Read MoreUK Oct 9, 2025 Country Members Physical english
Join us on the evening of 9th October for dinner and discussion in the company of experts from BT and Cisco. Hosted at an exclusive venue, this is the perfect opportunity to network, exchange ideas with your peers and leave with actionable insights.
Read MoreHow Bridgestone made the digital trek
A company that never stops moving, Bridgestone is evolving from the world’s No. 1 tire and rubber company to a fully integrated, sustainable solutions enterprise. Bridgestone is using smart tire tech and advanced data analytics to improve the way people and goods move around the world.
Buying a new set of wheels is exhilarating. Picking the make, the model, the horsepower…and then enjoying the smell of a shiny new interior. Now, fast forward five years—when that new-car smell is long gone and buying replacement tires for those wheels doesn’t quite give you the same thrill. While there comes a time in everyone’s life when tread depth dips too low, most consumers rarely get excited about tires. The tire buying experience can be inconvenient, time consuming, and overwhelming.
But imagine buying a tire online, showing up for your installation appointment, and getting in, out, and on your way. As VP of the Digital Center of Excellence at Bridgestone Americas, Lack is part of a team working to make the customer journey smoother for all.
This visionary spirit encapsulates the purpose-driven character of Bridgestone. A company that never stops moving, Bridgestone is evolving from the world’s No. 1 tire and rubber company to a fully integrated, sustainable solutions enterprise. “Solutions for your journey,” isn’t just a catchy marketing motto. Bridgestone is using smart tire tech and advanced data analytics to improve the way people and goods move around the world, and that includes improving customers’ digital journeys.
Let’s travel back to 2013, when mobile marketing started to dramatically reshape the digital landscape. At the time, digital marketing accounted for over 30% of Bridgestone’s total marketing spend, but they weren’t working in as coordinated of a manner as they could be.
Their MarTech platforms were disconnected and designed for the specific needs of each business unit, with limited compatibility throughout. Their online presence, which just a few years prior was ahead of the competition, needed to be refreshed to address the latest trends, including the newer mobile and tablet-based formats. And there was an opportunity for increased coordination and alignment across the organization.
A digital audit revealed dozens of disparate technologies powering the entire enterprise — including seven different web hosting platforms, at least six content management systems, three separate mapping tools, and three unique analytics tools. Such a fragmented digital state made it impossible to share learnings and best practices, let alone update code and content across the corporation’s numerous business units.
“We realized that digitally speaking, we were miles apart and about to fragment ourselves further trying to keep up with the pace of change,” said Lack.
And with over 90% of consumers starting their tire shopping journey online, this just wouldn’t do. Lack estimates it’s a journey that consists of anywhere from 15 to 25 steps and several unnecessarily repetitive questions, like what’s your vehicle’s year, make, and model? You’re right back to selecting a tire you’ve already picked out online.
“Every time you add a step to the process, you lose between 30% and 50% of your potential buyers.”
Building an aligned tech stack would allow Bridgestone to better connect the shopping and buying experience and better support their affiliated dealers and retail partners.
To turn their digital marketing efforts into a distinct competitive advantage, they needed to move as one. So they launched the CB2 (Cross-Border, Cross-Business) program to bridge the gap between where they currently stood and where they wanted to be.
Endeavors aligned around three key elements: creating common web services, building standard platforms and web hosting capabilities, and coordinating efforts across the Americas and globally. To pull it all off, they needed a Martech stack and partner who could provide both the engine and the navigation system for their journey.
“We needed a partner who could really rise to our needs as we got bigger and more effective. We needed someone to grow with us and that we could grow into. And we needed the best-in-class partner. That’s what really drove us to the Adobe stack.”
Jeffrey Lack - VP of Digital Marketing, Bridgestone Americas
Bridgestone narrowed its systems down to just one set of robust tools anchored in Adobe Experience Cloud as its MarTech stack. And by year three, they’d shaved ample time off system updates and started to realize material savings.
“We went from six CMS solutions down to one...from far too many different web hosting platforms down to one...three mapping solutions down to one,” said Lack.
By the end of 2015, they’d launched four websites on their new platform, supporting sales for two lines of business in two countries, bringing in 250,000 incoming calls from customers. Bridgestone now has 68 websites in 19 countries supporting 14 businesses in all four Bridgestone markets, all on the same platform.
Over 50 million consumers visited Bridgestone websites in 2020, and millions of them picked up the phone and called a Bridgestone retail customer. Those calls helped retailers sell millions of tires with a material impact on their bottom line.
“If you’d asked me back in 2015 if we were saving a ton of money, the answer clearly would have been no. But looking back over the last six years, we’ve saved the organization so much that the system’s more than paid for itself many times over.”
Since 2015, Bridgestone has practically adopted the entire Adobe tech stack, including Adobe Analytics for measurement, Adobe Audience Manager for segmentation, Adobe Target for personalization, and Adobe Campaign for cross-channel marketing management.
“Adobe came with a full suite of tools that really are, in my opinion, best in class in terms of how they perform. But they also came with a partnership mindset that has been invaluable to us over the last five years,” says Lack.
No more losing data when customers click through to a retailer site. Adobe Experience Manager as Cloud Service allows for a seamless handoff so you can land on a tire quote for your selected option and make a purchase right then and there if you choose. And Adobe Analytics and Adobe Target help test and refine customers’ digital experiences. Teams across Bridgestone can stay connected and take action on customer insights, delivering relevant content and product recommendations at precisely the right moment in the customer journey.
“With this aligned tech stack, we can simplify, curate, take advantage of the shifts, and move at pace in ways that we’ve never been able to before,” said Lack.
Bridgestone’s CB2 initiative and partnership with Adobe has saved the company over 30% in operating costs. Over the last 5 years, the average infrastructure cost per business unit has fallen 35 percent. And operating costs continue to drop. Every business at Bridgestone uses a common set of tools, which opens up a world of possibilities for code sharing, site optimization, and efficiencies.
As Bridgestone’s director of enterprise digital services, Daniel Luttrell has been steering the implementation of the Adobe tech stack across the organization and can attest to its far-reaching effects on both accessibility and productivity. He says, “Adobe’s comprehensive asset management system has increased the efficiency of the way we work by making assets available to business units that may not have known they existed or been able to access them before.”
“Adobe’s comprehensive asset management system has increased the efficiency of the way we work by making assets available to business units that may not have known they existed or been able to access them before.”
Daniel Luttrell - Director of Enterprise Digital Services, Bridgestone Americas
And there are some measurables Lack is especially excited about because they reflect a better customer experience.
He says, “In 2021, we will deploy over 700 updates to our websites, and expect to only have 750 managed issues with an average resolution time of 25 minutes. For context, we had 250 deployments and 2000 managed issues with an average resolution time of 45 minutes in 2018, so that’s a 10-fold improvement in performance in the past five years.”
There’s one more “magic” ingredient behind their success — creating an aligned culture around the technology stack.
Getting everyone on board isn’t easy and takes time, Lack says. “Businesses may feel like new systems cost more money, limit their choices, or minimize their ability to control their own fate.” But it’s absolutely crucial. “More than anything else, creating an aligned culture around this technology stack has had the biggest impact in terms of what we’re able to do with it.”
Bridgestone gathered together a team of business leads, marketing leads, and IT leads to align on goals, processes, and resources. They meet each month to set short- and long-term priorities, work through any gridlock, and develop resources to support their suite of CB2 tools, all the while relying on a data-driven operating model to measure and manage CB2 performance.
“Our philosophy is if we can measure it, we can manage it,” says Lack.
They review at least a dozen reports generated by Adobe Analytics to help track the health of every system on the platform, key metrics on performance, and toolset adoption across Bridgestone. There are fewer surprises, and they can use the data to inform future investments.
Lack’s words of wisdom to other visionaries looking to become experience leaders is this: “You need to make sure you find an aligned tech stack, that your partners are able to take advantage of it, that you build a can-do culture around it, and that you keep on top of upkeep and upgrades to make sure your system stays relevant.”
281 Views 0 Likes Read More
Embark on a culinary journey through the ever-evolving world of digital leadership with our third edition of the CIONET Cookbook: Recipes for Digital Success. Unveiling the intricate trilemma faced by today’s Master Chefs, our trailblazing European CIOs address a challenge at the nexus of customer interests, digital transformation strategies, and IT modernisation. Their secret? Synchronising the gearing between customer, business, and technology to create a frictionless movement through the digital landscape.
The CIONET Cookbook uses the analogy of a five-star restaurant to explain the importance of optimally integrated technology, with the CIO as Master Chef. In order to provide the best service to its customers, a top restaurant must have the right atmosphere, an inviting menu, a well-equipped kitchen, talented and committed front-of-house and kitchen staff and smooth-running processes that ensure an enjoyable experience for diners.
The role of the CIO has evolved from managing systems to shaping outcomes: growth, resilience, and competitive edge are now won or lost in the technology arena. Today ’ s CIOs must balance stability with innovation, control costs while attracting scarce talent, and modernise legacy infrastructure while adopting emerging technologies.
As AI transitions from a specialised tool to an all-pervasive force, understanding its profound implications for our human lives is no longer merely academic but an urgent imperative for social well-being and strategic preparedness.
Geopolitical tensions have dominated the headlines for over two years now. In this context, the cyber threat landscape is also evolving rapidly. The protection and security of critical infrastructure – both physical and digital – is becoming increasingly important.
In our new app, our members connect with other digital leaders from around the world to find better solutions to their challenges.
Connect with digital leaders like you
Share ideas, best practices, and new resources
Experience inspiring and thought-provoking content and conversations you can’t find anywhere else
Make better, more well-informed decisions about the topics that are most important to you
Head of IT Germany and Regional Office Lead Munich, Microsoft
IT Director, IT Thinker
Vice president IT & Compliance, VisionaryRCM (A Carlyle Grp Company)
CIONET’s mission is to help IT executives become more at ease and above all more successful in their jobs. So they can do more than just keep up with change but ultimately define it. CIONET opens up a whole new universe of opportunities in IT management.
With the largest membership of corporate digital leaders across Europe, Latin America, US and Australia, CIONET has the expertise and pioneering vision to solve or address any IT management challenge.
From our local and global events, from our publications and research to our executive education programmes, everything we do is aimed at making sure digital leaders maximise their potential.
with digital leaders who share your interests, who face the same challenges, who care about the same topics.
stories, experiences, and ideas around our shared mission.
from our exclusive events, publications and research.
inspiration, thought-provoking conversations, expert perspectives and exclusive first-hand content each and every day
and make better, more well-informed decisions on how to lead your digital business.
your potential. Realise your ambitions.
You can either send us a registered handwritten letter explaining why you'd like to become a member or you can simply talk to us right here!
Would you like to know more about CIONET, membership or partnership opportunities? Do you have feedback or any other question? Send us a message!