Sofía Rodriguez-Sahagún - Head of Retail Digital Banking at BBVA - Radical Customer-Centricity. Part 1

BBVA's mobile app was named best banking app by Forrester for 3 years in a row.

In this episode of Leadership Deep Dive, Hendrik Deckers talks to the two leaders who transformed the organisation culture so they could transform the customer experience in a radically human-centric and Agile way: Sofía Rodriguez-Sahagún, Head of Retail Digital Banking at BBVA and Rafael Lopez Gracia, Head of IT at BBVA Transformation Factory.


Published on 16.04.2020

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