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Germany Aug 27, 2025 Country Members Virtual german
Die neuen geo-politischen Veränderungen und unvorhergesehene wirtschaftliche Anforderungen stellen Digital Leader vor neue Herausforderungen. Immer öfter wird in den Vorstandsetagen die Frage gestellt, wie der (IT) Betrieb sicher und ungestört weiter funktionieren kann, wenn regionale Rechenzentren und Infrastrukturen plötzlich nicht mehr verfügbar oder nur teilweise noch einsatzbereit sind. Der CIO muss für diese neue Welt resiliente Strategien parat haben, die für Business Continuity in bisher nicht vorstellbaren politischen und wirtschaftlichen Szenarien ermöglichen.
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Belgium Aug 28, 2025 Country Members Physical english
With the theme “The Power of Connection,” we’re embracing the essence of meaningful connections within IT and beyond. To honour our tradition, expect an unforgettable evening featuring keynote presentations, open bars, a summer BBQ, and a special experience designed to bring our vibrant community together.
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Belgium Aug 28, 2025 Country Members Physical english
A special celebration marking 20 years of CIONET—two decades of empowering digital leaders and driving innovation in the technology landscape. This exclusive event will bring together our members to reflect on the incredible journey we've shared and look ahead to the future of digital leadership.Featuring keynote presentations from visionary CIOs, industry pioneers, and founding members, we’ll explore how far we’ve come and what lies ahead in the ever-evolving world of technology. Together, we will honour the contributions of our members who have shaped CIONET’s legacy while offering insights into how the community will continue to lead in the years to come.This is more than a celebration—it’s an opportunity to reconnect, reflect, and recharge with your fellow digital leaders. Don't miss this exclusive experience packed with inspiring talks, networking opportunities, and special recognitions that highlight the best of CIONET’s history and future.Let’s celebrate the past, present, and future of the digital community you helped build.
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Germany Sep 9, 2025 Country Members Physical german
Vom ersten Use Case zur strategischen Neuausrichtung CIONET lädt bereits zum vierten Mal zu einem exklusiven Roundtable für CIOs und Digitalverantwortliche aus Logistik und Handel ein. Im Mittelpunkt des Abends steht die Frage, wie Unternehmen ihre KI-Initiativen erfolgreich skalieren und aus ersten Use Cases echten strategischen Mehrwert schaffen. Microsoft 365 für Frontline Worker: Moderne Tools, die Mitarbeitende im Tagesgeschäft entlasten ServiceNow für Prozessintegration: Automatisierte End-to-End-Workflows – vom Schadensfall bis zur Retourenabwicklung KI-gestützte Disposition und Planung: Mit smarten Algorithmen zur optimierten Supply Chain Digitale Lieferketten und letzte Meile: Transparenz, Effizienz und Kundenzentrierung durchgängig gedacht
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Belgium Sep 13, 2025 All Members Physical english
Join us for a wonderful ride. The ride is accessible to all levels of riders and doesn't require extensive technical skills. More information will follow soon. Looking forward to ride together!
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Ferrari Advances Generative AI for Customer Personalization and Production Efficiency
Learn how Ferrari uses generative AI on AWS to enhance the customer and vehicle journeys to increase sales, experimentation, and productivity.
car configurations
vehicle simulations
of hyperpersonalized recommendations
Overview
Luxury Italian auto manufacturer Ferrari S.p.A. (Ferrari) has forged a globally recognized legacy that’s rooted in tradition and innovation over many decades. To continue to deliver the best possible experiences to customers and dealers, Ferrari has tapped into the power of generative artificial intelligence (AI) by turning to Amazon Web Services (AWS).
Ferrari has applied generative AI to several use cases, from accelerating the vehicle design process to providing personalized services to its customers. “Every day, we try to find new ways of achieving excellence while improving our customers’ experiences and their connection with our brand,” says Silvia Gabrielli, chief digital and data officer at Ferrari.
Opportunity | Building a Cloud Foundation on AWS with Ferrari
Founded in 1947 for sports car racing, Ferrari epitomizes the power of a lifelong passion and the beauty of limitless human achievement. Ferrari, which has cultivated a loyal fan base, has focused on reaching fans and potential customers by offering unique digital experiences on its website and mobile applications. In 2021, Ferrari selected AWS as its preferred cloud provider to advance its compute, analytics, and storage capabilities. “AWS has been key to our IT transformation,” says Gabrielli. “We started our cloud journey a couple of years ago as a strategic initiative. Today, all our critical workloads are on AWS.”
To free its teams from managing the infrastructure for its applications, Ferrari has invested in fully managed services, such as AWS Fargate, a serverless compute solution for containers. “We’ve reduced the total cost of ownership for our infrastructure from 70 percent to 40 percent,” says Alessio Glorioso, product manager at Ferrari. The company has also seen improvements in the reliability and scalability of its applications. For example, the company can run simulations in its product lifecycle management software 60 percent faster than before.
Ferrari remains committed to furthering its technology road map with generative AI, seeing it as an opportunity to improve the vehicle and customer journeys. “Generative AI is something that every company needs to consider,” says Gabrielli. “It’s a game changer. We can use generative AI to increase our productivity and make it simpler for our fans, dealers, and employees to have the best digital experiences with Ferrari.”
We can use generative AI to increase our productivity and make it simpler for our fans, dealers, and employees to have the best digital experiences with Ferrari.”
Silvia Gabrielli
Chief Digital and Data Officer, Ferrari
Solution | Greater Speed and Ease of Choice Personalizing a Ferrari Using Amazon Bedrock
To bring the luxury experience to customers around the world, Ferrari developed the car configurator on AWS, giving its customers the ability to personalize their own Ferrari, from wheel selection to paint colors to interior options. “There are millions of possible configurations,” says Simone Canditone, digital experience manager at Ferrari. “We want to help our dealers and customers effectively customize their vehicle to suit their needs.”
To do so, Ferrari uses large language models (LLMs) in Amazon Bedrock, a fully managed service that offers a choice of high-performing foundation models, along with Amazon Personalize to elevate the customer experience with personalization powered by machine learning (ML). Since rolling out the car configurator, Ferrari has increased its sales leads and reduced configuration times by 20 percent by offering a more personalized experience where customers can visualize a vehicle with 3D imagery that can be rotated and zoomed in and out. It also allows a customer to virtually experiment with different options.
Ferrari also enhances the after-sales experience with a generative AI chatbot. To assist its sales professionals and technicians, the company fine-tuned LLMs in Amazon Bedrock—including Amazon Titan, Claude 3, and Llama—on its documentation. “Amazon Bedrock has simplified our approach,” says Mauro Coletto, head of business analytics and AI at Ferrari. “We can connect to a single layer of APIs to quickly test, benchmark, and deploy different models.”
Ferrari combines its use of Amazon Bedrock with Amazon SageMaker JumpStart, an ML hub with foundation models, built-in algorithms, and prebuilt ML solutions that can be deployed with only a few clicks. Using these services, Ferrari has trained its chatbot to classify and summarize customer care tickets and answer commonly asked questions that help to reduce human error while improving productivity.
Ferrari uses AI and ML to optimize the production of its vehicles as well. For example, Ferrari uses Amazon Lookout for Vision to spot product defects using computer vision to automate quality inspections. Using AI, the company can detect missing or defective parts in the assembly line before a vehicle goes to testing, helping it save on costs.
The company has improved the vehicle design with generative AI across F1 vehicles and sports cars by being able to test more designs. Using generative AI, Ferrari can reduce its time to market while relying less on physical prototyping. “We can run analytics and simulations and make correlations that were not possible in the past,” says Gabrielli. “It really speeds up and improves our product development.” Creating full car body physical prototypes is time and resource intensive, and by running virtual simulations on the cloud, Ferrari can run thousands or even millions of simulations in parallel at a very low cost. Additionally, Ferrari is training generative AI text-to-image capabilities that facilitate text-based prompts to make vehicle render improvements and design changes quickly.
Thanks to the configurator, everything was possible within seconds so I could try many different colors, many different interiors, and make it a reality. You can really see the car just like you would in reality, but in a virtual world.”
Charles Leclerc
Official driver, Scuderia Ferrari HP
Outcome | Experimenting with Generative AI
With a strong cloud foundation on AWS, Ferrari used generative AI solutions to gain measurable impacts across its business. Ferrari will continue expanding its use of generative AI to better serve customers and dealers. The company is also exploring cloud services that will help it meet its carbon neutrality commitment by 2030.
“Innovation is in Ferrari’s DNA, since the first days of our founder,” says Gabrielli. “We see AWS as a strategic collaborator in our innovation efforts. We really align in terms of our values around excellence, innovation, and customer obsession.”
Italian luxury sports car manufacturer Ferrari has built a legacy upon decades of sporting success that epitomizes craftsmanship and innovation. Ferrari continues to uphold its tradition of racing with its professional racing team, Scuderia Ferrari.
Amazon Bedrock Amazon Personalize Amazon SageMaker AWS Fargate
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