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CIONET - What's next

Connecting ambitious digital leaders and businesses around the globe.

Catch up on the upcoming CIONET Events

             
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Germany Sep 25, 2025 Country Members Physical english

Munich: The Human Edge

Join us for an evening of thought-provoking discussions, real-world use cases, and insights from digital leaders, tech-pioneers and academics as we explore the dynamics of the human-machine relationship.

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Netherlands Sep 25, 2025 Invitation Only Physical dutch

Business Continuity & IT Resilience in 2025: Safeguarding Against Downtime and Disruptions

Alleen op uitnodiging. How can organizations proactively ensure business continuity and IT resilience in 2025 amidst increasing disruptions?

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Germany Sep 29, 2025 Country Members Virtual german

Online: AI & DATA Knowledge Transfer - Briefing 19

Unsere Wissensaustausch-Briefings "AI & Data Knowledge Transfer" zielen darauf ab, CIDOs und Senior Digital Leaders mit praktischen Anwendungen und umsetzbaren Erkenntnissen von Fachexperten zu vermitteln, die den Weg für transformative digitale Reisen ebnen.

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Germany Sep 30, 2025 Country Members Physical german

München: Unstrukturierte Daten – Das verborgene Kapital in deinem Unternehmen

Von der Theorie in die Praxis: Erst Business, dann Bier.Unstrukturierte Daten sind das verborgene Kapital vieler Unternehmen – und zugleich eine der größten Herausforderungen moderner IT. Gemeinsam mit CIOs, CDOs und CTOs der CIONET-Community sprechen wir zuerst bei WeWork München über Strategien, Technologien und echte Use Cases, um dieses Potenzial zu heben. Danach geht's weiter auf die Wiesn – für den offenen Austausch in bayerischer Atmosphäre.  

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UK Sep 30, 2025 Invitation Only Physical english

How CIOs drive game-changing results at scale?

This exclusive Jefferson dinner, hosted by Mendix and CIONET, brings together a hand-picked group of senior executives and digital leaders from across the UK financial sector.

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Netherlands Sep 30, 2025 Invitation Only Physical dutch

Vision Dinner From the Network to the Data

Alleen op uitnodiging. Mastering Digital Sovereignty Control, trust and resilience in an era of geopolitical and regulatory shifts. From the Network to the Data.

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Recent Cases

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Ferrari Advances Generative AI for Customer Personalization and Production Efficiency

Learn how Ferrari uses generative AI on AWS to enhance the customer and vehicle journeys to increase sales, experimentation, and productivity.

20% faster

car configurations

60% faster

vehicle simulations

Millions

of hyperpersonalized recommendations

 

Overview

Luxury Italian auto manufacturer Ferrari S.p.A. (Ferrari) has forged a globally recognized legacy that’s rooted in tradition and innovation over many decades. To continue to deliver the best possible experiences to customers and dealers, Ferrari has tapped into the power of generative artificial intelligence (AI) by turning to Amazon Web Services (AWS).

Ferrari has applied generative AI to several use cases, from accelerating the vehicle design process to providing personalized services to its customers. “Every day, we try to find new ways of achieving excellence while improving our customers’ experiences and their connection with our brand,” says Silvia Gabrielli, chief digital and data officer at Ferrari.

 

 
 
 
 

Opportunity | Building a Cloud Foundation on AWS with Ferrari

Founded in 1947 for sports car racing, Ferrari epitomizes the power of a lifelong passion and the beauty of limitless human achievement. Ferrari, which has cultivated a loyal fan base, has focused on reaching fans and potential customers by offering unique digital experiences on its website and mobile applications. In 2021, Ferrari selected AWS as its preferred cloud provider to advance its compute, analytics, and storage capabilities. “AWS has been key to our IT transformation,” says Gabrielli. “We started our cloud journey a couple of years ago as a strategic initiative. Today, all our critical workloads are on AWS.”

To free its teams from managing the infrastructure for its applications, Ferrari has invested in fully managed services, such as AWS Fargate, a serverless compute solution for containers. “We’ve reduced the total cost of ownership for our infrastructure from 70 percent to 40 percent,” says Alessio Glorioso, product manager at Ferrari. The company has also seen improvements in the reliability and scalability of its applications. For example, the company can run simulations in its product lifecycle management software 60 percent faster than before.

Ferrari remains committed to furthering its technology road map with generative AI, seeing it as an opportunity to improve the vehicle and customer journeys. “Generative AI is something that every company needs to consider,” says Gabrielli. “It’s a game changer. We can use generative AI to increase our productivity and make it simpler for our fans, dealers, and employees to have the best digital experiences with Ferrari.”

 

 

kr_quotemark

We can use generative AI to increase our productivity and make it simpler for our fans, dealers, and employees to have the best digital experiences with Ferrari.”

Silvia Gabrielli
Chief Digital and Data Officer, Ferrari

 

 

Solution | Greater Speed and Ease of Choice Personalizing a Ferrari Using Amazon Bedrock

To bring the luxury experience to customers around the world, Ferrari developed the car configurator on AWS, giving its customers the ability to personalize their own Ferrari, from wheel selection to paint colors to interior options. “There are millions of possible configurations,” says Simone Canditone, digital experience manager at Ferrari. “We want to help our dealers and customers effectively customize their vehicle to suit their needs.”

To do so, Ferrari uses large language models (LLMs) in Amazon Bedrock, a fully managed service that offers a choice of high-performing foundation models, along with Amazon Personalize to elevate the customer experience with personalization powered by machine learning (ML). Since rolling out the car configurator, Ferrari has increased its sales leads and reduced configuration times by 20 percent by offering a more personalized experience where customers can visualize a vehicle with 3D imagery that can be rotated and zoomed in and out. It also allows a customer to virtually experiment with different options.  

Ferrari also enhances the after-sales experience with a generative AI chatbot. To assist its sales professionals and technicians, the company fine-tuned LLMs in Amazon Bedrock—including Amazon Titan, Claude 3, and Llama—on its documentation. “Amazon Bedrock has simplified our approach,” says Mauro Coletto, head of business analytics and AI at Ferrari. “We can connect to a single layer of APIs to quickly test, benchmark, and deploy different models.”

Ferrari combines its use of Amazon Bedrock with Amazon SageMaker JumpStart, an ML hub with foundation models, built-in algorithms, and prebuilt ML solutions that can be deployed with only a few clicks. Using these services, Ferrari has trained its chatbot to classify and summarize customer care tickets and answer commonly asked questions that help to reduce human error while improving productivity.

Ferrari uses AI and ML to optimize the production of its vehicles as well. For example, Ferrari uses Amazon Lookout for Vision to spot product defects using computer vision to automate quality inspections. Using AI, the company can detect missing or defective parts in the assembly line before a vehicle goes to testing, helping it save on costs.

The company has improved the vehicle design with generative AI across F1 vehicles and sports cars by being able to test more designs. Using generative AI, Ferrari can reduce its time to market while relying less on physical prototyping. “We can run analytics and simulations and make correlations that were not possible in the past,” says Gabrielli. “It really speeds up and improves our product development.” Creating full car body physical prototypes is time and resource intensive, and by running virtual simulations on the cloud, Ferrari can run thousands or even millions of simulations in parallel at a very low cost. Additionally, Ferrari is training generative AI text-to-image capabilities that facilitate text-based prompts to make vehicle render improvements and design changes quickly.

 

 

Figure 1. Ferrari&rsquo;s Car Configurator
 
 
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Thanks to the configurator, everything was possible within seconds so I could try many different colors, many different interiors, and make it a reality. You can really see the car just like you would in reality, but in a virtual world.”

Charles Leclerc
Official driver, Scuderia Ferrari HP

 

 

Outcome | Experimenting with Generative AI

With a strong cloud foundation on AWS, Ferrari used generative AI solutions to gain measurable impacts across its business. Ferrari will continue expanding its use of generative AI to better serve customers and dealers. The company is also exploring cloud services that will help it meet its carbon neutrality commitment by 2030.

“Innovation is in Ferrari’s DNA, since the first days of our founder,” says Gabrielli. “We see AWS as a strategic collaborator in our innovation efforts. We really align in terms of our values around excellence, innovation, and customer obsession.”

 

About Ferrari

Italian luxury sports car manufacturer Ferrari has built a legacy upon decades of sporting success that epitomizes craftsmanship and innovation. Ferrari continues to uphold its tradition of racing with its professional racing team, Scuderia Ferrari.

Checkout our CIONET COOKBOOK

cookbook

Embark on a culinary journey through the ever-evolving world of digital leadership with our third edition of the CIONET Cookbook: Recipes for Digital Success. Unveiling the intricate trilemma faced by today’s Master Chefs, our trailblazing European CIOs address a challenge at the nexus of customer interests, digital transformation strategies, and IT modernisation. Their secret? Synchronising the gearing between customer, business, and technology to create a frictionless movement through the digital landscape.

The CIONET Cookbook uses the analogy of a five-star restaurant to explain the importance of optimally integrated technology, with the CIO as Master Chef. In order to provide the best service to its customers, a top restaurant must have the right atmosphere, an inviting menu, a well-equipped kitchen, talented and committed front-of-house and kitchen staff and smooth-running processes that ensure an enjoyable experience for diners.

CIONET TV

 
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Kalman Tiboldi - CTO & Founder at GemOne-TVH - Simplify or Die: Why Complexity Is the Real IT Challenge

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Isabelle Droll - CIO for Airline, Corporate, Hotels & Resorts and Sustainability at TUI - Data, Diversity, and Destinations

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Sharon Prior - CIO in transition - How Great Tech Leadership Begins with Business Thinking

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José Antonio López, Group CIO at TOUS - Jewels, Data & AI: Inside the Digital Transformation of TOUS

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Tom Tanghe - General Manager ITC EMEA at Daikin Europe - Reinventing the CIO Role

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CIOFEST 2025 - From Order Taker to Proactive Disruptor

CIONET Reports

 
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A research proposal_AI and the Human Experience

As AI transitions from a specialised tool to an all-pervasive force, understanding its profound implications for our human lives is no longer merely academic but an urgent imperative for social well-being and strategic preparedness.

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Cybersecurity in critical infrastructure

Geopolitical tensions have dominated the headlines for over two years now. In this context, the cyber threat landscape is also evolving rapidly. The protection and security of critical infrastructure – both physical and digital – is becoming increasingly important.

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HDS - From Hype to Reality Navigating the Challenges of GenAI

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Anna Kopp

Head of IT Germany and Regional Office Lead Munich, Microsoft

“The CIONET App allows us to learn from eachother and and find the courage to be authentic by hearing stories from others! Thanks to Tobias and the whole team for bringing us together:-) ”
Mauricio Amaro

Mauricio Amaro

IT Director, IT Thinker

“The main things that I would like to get from our community of Digital Leaders are: networking, share experiences, share best practices and successful cases, and comments and recommendations about providers.”
Vijay Anand

Vijay Anand

Vice president IT & Compliance, VisionaryRCM (A Carlyle Grp Company)

“The CIONET app provides a really cool platform to network and share insights.”

About CIONET

CIONET’s mission is to help IT executives become more at ease and above all more successful in their jobs. So they can do more than just keep up with change but ultimately define it. CIONET opens up a whole new universe of opportunities in IT management.

With the largest membership of corporate digital leaders across Europe, Latin America, US and Australia, CIONET has the expertise and pioneering vision to solve or address any IT management challenge.

Why join CIONET?

From our local and global events, from our publications and research to our executive education programmes, everything we do is aimed at making sure digital leaders maximise their potential.

Connect

with digital leaders who share your interests, who face the same challenges, who care about the same topics.

Share

stories, experiences, and ideas around our shared mission.

Learn

from our exclusive events, publications and research.

Find

inspiration, thought-provoking conversations, expert perspectives and exclusive first-hand content each and every day

Grow

and make better, more well-informed decisions on how to lead your digital business.

Maximise

your potential. Realise your ambitions.

About CIONET

Join CIONET

We'd love to welcome you as the newest member of our CIONET community where Digital Leaders unite. 

You can either send us a registered handwritten letter explaining why you'd like to become a member or you can simply talk to us right here!

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