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Kalman Tiboldi - CTO & Founder at GemOne-TVH - Simplify or Die: Why Complexity Is the Real IT Challenge
Germany Oct 20, 2025 Country Members Virtual german
Die Realisierung des Potenzials von KI und datengesteuerten Strategien stellt nicht länger nur einen Wettbewerbsvorteil dar, sondern ist Heute auch entscheidend für den langfristigen Erfolg eines jeden Unternehmens. Unsere Wissensaustausch-Briefings "AI & Data Knowledge Transfer" zielen darauf ab, CIDOs und Senior Digital Leaders praktische Anwendungen aufzuzeigen und umsetzbaren Erkenntnissen von Fachexperten zu vermitteln, die den Weg für die transformative digitale Reise ebnen und beschleunigen.
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Belgium Oct 21, 2025 Invitation Only Physical english
In today's competitive landscape, customer expectations have never been higher. They demand a personalised, seamless experience at every touchpoint, from initial marketing contact to post-sale service. Unified data is at the heart of creating engaging customer experiences and is meant to fuel the 360 profile. However, for many organizations, a complete picture of the customer is fragmented, with critical data scattered in disconnected systems and departments. This exclusive roundtable will bring together Digital Leaders active in multiple industries to discuss a critical challenge: breaking down data silos to build a true 360° view of the customer. We will explore how to solve the complex integration challenges that prevent a unified view, and how to transform disparate data into a single source of truth. Join us to: Discover how to overcome the technical hurdles of integrating critical business systems, such as ERP and CRM platforms, to unify customer data. Explore real-world case studies on how organisations have successfully created unified customer insights to enhance personalisation and boost commercial and operational efficiency. Discuss best practices for turning fragmented data into actionable insights that can anticipate customer needs, drive revenue growth, and foster long-term loyalty. This is a unique opportunity for Digital Leaders who are ready to transform their customer engagement strategy and unlock the full potential of their data.
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Spain Oct 22, 2025 Country Members Physical spanish
Descubre cómo las organizaciones están utilizando la tecnología para impactar en el negocio a través de casos reales de uso y aprendizajes clave en áreas como ciberseguridad, automatización o data, contados por los protagonistas. Un espacio diseñado para inspirarte, conectar con expertos y potenciar la innovación en tu organización.
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Belgium Oct 22, 2025 Invitation Only Physical english
Enterprises are questioning whether private networks and stacked firewalls are still worthwhile investments. A newer approach operates on the open internet with Zero Trust, eliminates perimeter complexity, and reframes cybersecurity as a business performance metric for boards and audit committees. This is a closed-door, peer discussion, not a lecture. We’ll examine the promise and its pitfalls: Are the promised savings significant, or are they too good to be true? What risks do you introduce? How does this collide with your installed base, legacy OT, entrenched processes and team competencies, and how do you overcome that without breaking operations or credibility with the board? Two senior leaders from global companies will spark the dialogue with lived experience: Kurt De Ruwe, CIO AkzoNobel Frank Bolata, CIO Syensqo
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Poland Oct 23, 2025 Invitation Only Physical Polish
Cloud UP! ’25 to miejsce spotkań managerów, którzy chcą świadomie i skutecznie rozwijać swoje organizacje, wykorzystując najnowsze technologie. Nieformalnym hasłem tegorocznej edycji jest “Chmura gotowa na AI” - będziemy rozmawiać o tym, co sztuczna inteligencja naprawdę potrafi oraz pokazywać, jak wdrażać ją w praktyce. Wspólnie z ekspertami przeanalizujemy, jakie warunki muszą zostać spełnione, aby wdrożenia AI były zarówno skuteczne, jak i bezpieczne. Zerkniemy za kulisy najnowszych rodzimych produktów AI-owych, by zobaczyć ich możliwości, a także poznamy najciekawsze wdrożenia z wykorzystaniem Agentspace. Po raz kolejny spotkamy się w formule Share.Explore.Execute. Stawiamy na wymianę wiedzy i doświadczeń zdobytych podczas realizacji projektów. To one stanowią punkt wyjścia do odkrywania, testowania i skutecznej implementacji najlepszych rozwiązań w organizacjach. Cloud UP! ’25 to cztery ścieżki tematyczne, na które złożą się prezentacje, rozmowy, sesje live-demo oraz pogłębione dyskusje w formule roundtables: AI: Beyond the Hype Data Mastery Resilience & Regulatory Advanced Practitioners Dołącz do liderów chmurowych innowacji w Polsce i spotkaj się z nami już 23 października w Event Hall w Fabryce Norblina.
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Belgium Oct 23, 2025 Invitation Only Physical english
How to lead responsibly when technology can deceive better than a human? AI’s ability to shape our perceptions and create new realities is becoming increasingly sophisticated. While it opens significant opportunities, it also carries risks. What happens when AI goes beyond data and algorithms to influence - or even deceive - our senses? How does this change not only our understanding of reality but also the foundations of trust, creativity, and truth in business? AI isn’t just transforming business, it is altering how we experience and interpret everything around us. From AI-generated deepfakes to personalised experiences designed to influence behaviour, the line between truth and illusion is increasingly blurred. This event combines a roundtable discussion among peers with a hands-on sensory workshop, where you will experience illusions through sight, sound, taste, smell, and touch. Through these experiments, we will confront the ethical dilemmas that arise when AI has the power to fabricate realities and influence decisions.
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Priceline Charts Businesswide Generative AI Deployments with Google Cloud
Priceline will enhance trip planning and hotel booking for customers, along with campaign creation and developer productivity for employees.
Generative AI implementations to focus on creating enhanced travel experiences for customers and improved workflows for employees
NORWALK, Conn. and SUNNYVALE, Calif., June 6, 2023 /PRNewswire/ -- Leading online travel agency, Priceline, and Google Cloud today announced that Priceline plans to deploy Google Cloud's generative AI technologies across both customer-facing and internal parts of its business. Customers will soon be able to engage with a new, generative AI-powered chatbot and will also begin to see more personalized offerings when searching for hotels worldwide. In addition, Priceline employees will benefit from increased and easier access to internal information, and realize productivity gains by using AI to automate some of their time-intensive coding and content generation tasks.
Priceline's initial Google Cloud generative AI deployments will begin rolling out this summer and include:
As demand for travel returns to near pre-pandemic levels in a hyper-competitive industry, Priceline has taken a first-mover approach of using new technologies to differentiate itself — a philosophy grounded in the company's history and culture. Priceline has specifically tapped into Google Cloud's generative AI products to create more personalized offerings and seamless booking experiences for its customers, as well as deploying new workplace tools that drive productivity and enable employees to focus on the most meaningful and high-impact work.
"Priceline is charting a course to transform the novelty of generative AI into lasting value for our customers and our business. We believe it's not just about having the latest technology; it's also about practically targeting innovation to the right challenges and opportunities," said Marty Brodbeck, Chief Technology Officer, Priceline. "With Google Cloud as our AI innovation partner, we're doubling down on our commitment to delivering the fastest, most seamless and informative booking experience for our customers, from personalized planning and travel inspiration to customer service."
"Generative AI holds tremendous potential for the travel industry, and Priceline is at the forefront of bringing its benefits to both customers and employees," said Thomas Kurian, CEO of Google Cloud. "Together, we're focused on being bold in our AI innovation and responsible in how this new technology will be deployed."
Using Google Cloud's Generative AI App Builder, Priceline is building a new, generative AI-powered travel assistant chatbot that will soon help customers in multiple aspects of their travel planning and booking journeys, from research to actually booking their trips, accessing customer support, and more. Customers will be able to get helpful answers to broad and nuanced questions like, "What are the best four-star hotel options in midtown Manhattan within walking distance to Central Park?" and "Can you help me extend my hotel reservation for an additional night?" By assisting customers with itinerary planning and answering specific questions, the chatbot will address a historic challenge across many industries, but most especially travel, where responding to complex customer inquiries can be costly for companies and are often frustrating experiences for the customers themselves. Priceline customers will be able to access the chatbot 24/7/365 on both desktop and mobile.
In addition, Priceline will deploy improved generative AI features in its web and mobile experiences as part of its "Connected Trip" strategy. Powered by Google Cloud's Vertex AI, and displayed via a map view on the hotel's details page, an upgraded hotel booking experience will enable customers to access current neighborhood information personalized for them. With generative AI-powered descriptions of places of interest, Priceline customers will be able to easily learn about nearby attractions, local restaurants, seasonal events and conveniences, like gas stations and grocery stores. Now the travel planner for a family of four can have an easier time finding and booking accommodations that meet their needs, whether it's a top-rated hotel close to ice-skating at Rockefeller Center during the holidays or a luxury suite that's walking distance to vegetarian restaurants.
Internally, the company will use Google Cloud's Enterprise Search in Gen App Builder to boost search capabilities across its internal information, better connecting employees to dispersed documents, databases, and intranets. Once deployed, employees will be able to more easily access the information and resources they need, from guidance on how to update bank information for direct deposit payments to personalized benefits information based on their home state. Priceline's developers will also be able to leverage Google Cloud's AI-powered collaborator, Duet AI, to support code completion, search, and summarization.
The company will also adopt Vertex AI to accelerate the content development process for marketing campaigns. With personalized content and promotions about various travel destinations being sent to customers regularly, Priceline will soon use generative AI to develop its emails that describe cities, better personalize campaigns to specific consumer groupings, and make messaging improvements in the company's push notifications to quantifiably drive bookings. The company will also use generative AI to develop new imagery and dynamic text for its online ads and Priceline-branded assets.
Priceline's selection of Google Cloud's AI technology was based on a variety of factors including overall security, practicality, speed, and ease-of-use. Google Cloud's approach to data governance and privacy policies also helps ensure Priceline retains control over its data, a key priority for the company. Furthermore, Google Cloud's responsible approach to AI also means Priceline has access to tools where it can directly tune and update its large language models to review model responses for appropriateness and accuracy.
To experience this new technology or to book your next trip, visit Priceline.
About Google Cloud
Google Cloud accelerates every organization's ability to digitally transform its business. We deliver enterprise-grade solutions that leverage Google's cutting-edge technology – all on the cleanest cloud in the industry. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.
About Priceline
Priceline, part of Booking Holdings Inc. [NASDAQ: BKNG], has been a leader in online travel for twenty-five years. Priceline's proprietary deals technology pairs negotiation with innovation to analyze billions of data points to generate deep discounts for customers they can't find anywhere else. Travelers have access to millions of hotels, flights, alternative accommodations, rental cars, cruises, vacation packages and experiences from trusted brands in over 116 countries around the world, 24/7 customer service and incremental savings when becoming a Priceline VIP. By making affordable travel within reach for all, Priceline helps millions of customers each year be there for the moments that matter to them. Because where your happy place meets your happy price, that place is Priceline.
SOURCE Google Cloud
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