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Kalman Tiboldi - CTO & Founder at GemOne-TVH - Simplify or Die: Why Complexity Is the Real IT Challenge
Germany Sep 25, 2025 Country Members Physical english
Join us for an evening of thought-provoking discussions, real-world use cases, and insights from digital leaders, tech-pioneers and academics as we explore the dynamics of the human-machine relationship.
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Netherlands Sep 25, 2025 Invitation Only Physical dutch
Alleen op uitnodiging. How can organizations proactively ensure business continuity and IT resilience in 2025 amidst increasing disruptions?
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Germany Sep 29, 2025 Country Members Virtual german
Unsere Wissensaustausch-Briefings "AI & Data Knowledge Transfer" zielen darauf ab, CIDOs und Senior Digital Leaders mit praktischen Anwendungen und umsetzbaren Erkenntnissen von Fachexperten zu vermitteln, die den Weg für transformative digitale Reisen ebnen.
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Germany Sep 30, 2025 Country Members Physical german
Von der Theorie in die Praxis: Erst Business, dann Bier.Unstrukturierte Daten sind das verborgene Kapital vieler Unternehmen – und zugleich eine der größten Herausforderungen moderner IT. Gemeinsam mit CIOs, CDOs und CTOs der CIONET-Community sprechen wir zuerst bei WeWork München über Strategien, Technologien und echte Use Cases, um dieses Potenzial zu heben. Danach geht's weiter auf die Wiesn – für den offenen Austausch in bayerischer Atmosphäre.
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UK Sep 30, 2025 Invitation Only Physical english
This exclusive Jefferson dinner, hosted by Mendix and CIONET, brings together a hand-picked group of senior executives and digital leaders from across the UK financial sector.
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Netherlands Sep 30, 2025 Invitation Only Physical dutch
Alleen op uitnodiging. Mastering Digital Sovereignty Control, trust and resilience in an era of geopolitical and regulatory shifts. From the Network to the Data.
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Mongoose Media grows traffic 166% in two months with Jasper
Over six months, Mongoose Media, an Orlando-based digital marketing agency, wrote 40+ blog posts for a client’s site, something that CEO Lauren Petrullo says wouldn’t have been possible without Jasper
If you’re an SEO or content marketer, you know that 3,000 words in under 2 hours is unheard of.
What’s Mongoose Media’s secret to writing faster with Jasper? A good process.
“Our process is: our on-page SEO manager provides the keywords, our copywriter uses the keywords to write the content with the help of Jasper, and then we use Surfer SEO, of course, to make sure we're using the right keywords and placements so that it has a good Surfer score.” Lauren says.
In August 2022, Google announced the highly-anticipated Helpful Content update. Right off the bat, marketers everywhere speculated this algorithm update was meant to target and devalue AI-generated content. Lauren decided to put this theory to the test.
“I was curious, with all the backlash around [AI content], how Google’s Helpful Content update would affect our client’s content,” Lauren said. “We've been using Jasper to create AI generated content alongside our copywriter for the past six months.”
And it was working. Lauren’s team was seeing massive organic growth for their client within a matter of months.
Would the Helpful Content update derail their momentum?
Lauren began monitoring her client’s traffic after Google started rolling out the Helpful Content update in late August. Two months later, she sent Team Jasper an update.
“I'm looking at ahrefs and the Helpful Content update hit August 25th. [At that time], we were getting just under 3,000 organic visitors per month. As of today, October 28th, we’re getting 7,975 visitors.”
That’s a 166% increase in organic traffic in just two months.
“Since the Google Helpful Content update, we went from around 3,000 to just under 8,000 [organic visitors]. So anyone that's arguing that the Helpful Content is bad for AI software, that's so wrong.”
But, Lauren says, you have to use AI responsibly. Here are Lauren’s tips for working with AI writing assistants like Jasper:
“If you use AI tools in isolation, yeah, you're not gonna be helpful [to your audience]. We didn't use it in isolation. Jasper was a tool that we used to help our copywriter write their content faster, more efficiently, and to increase efficacy of SEO performance,” Lauren says.
“If you use Jasper for your team to create faster, smarter, more rankable content, you're going to see it take off.”
- Lauren Petrullo, Founder & CMO
Headquarters: Orlando, Florida USA
Company Size: Small Business (1-25 employees)
Industry: Agency
Kalman Tiboldi - CTO & Founder at GemOne-TVH - Simplify or Die: Why Complexity Is the Real IT Challenge
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Sharon Prior - CIO in transition - How Great Tech Leadership Begins with Business Thinking
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José Antonio López, Group CIO at TOUS - Jewels, Data & AI: Inside the Digital Transformation of TOUS
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Tom Tanghe - General Manager ITC EMEA at Daikin Europe - Reinventing the CIO Role
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CIOFEST 2025 - From Order Taker to Proactive Disruptor
As AI transitions from a specialised tool to an all-pervasive force, understanding its profound implications for our human lives is no longer merely academic but an urgent imperative for social well-being and strategic preparedness.
Geopolitical tensions have dominated the headlines for over two years now. In this context, the cyber threat landscape is also evolving rapidly. The protection and security of critical infrastructure – both physical and digital – is becoming increasingly important.
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