Scaling Challenges and the Demand for Change

commercetools is a prime example of the challenges that come with rapid growth.

With an ever-increasing demand for content, the marketing team at commercetools was looking for ways to expand their output without compromising quality. Jen Jones, Chief Marketing Officer at commercetools, saw an opportunity to revamp productivity by leveraging generative AI (genAI).

Spearheading the GenAI Initiative

Recognizing the profound benefits of genAI, finding the right tool was a priority for not only Jen’s marketing team, but the entire company. The use of genAI ultimately led to enhanced efficiency and productivity, but also to a happier, more fulfilled workforce. “I wanted everyone to get back to doing what they love.”

commercetools focused on addressing its teams’ pain points, aiming to make work more rewarding and productive. Rather than mandating specific use cases, Jen worked with an internal AI task force to gather the marketing department’s feedback on the tasks they desired to automate and tailored commercetools’ Jasper workflows around these use cases. 

An AI-Powered Culture: Happy Employees and Optimized Workflows

The incorporation of Jasper marked a significant turning point for commercetools in driving productivity across their organization. These time efficiencies created an environment where the team could collaborate more effectively, align messaging within a single day, and concentrate on more strategic tasks like studying target prospects and tailoring outreach sequences.   

The integration of Jasper didn't just elevate productivity and efficiency; it boosted overall job satisfaction by removing repetitive tasks.

• 93% reduction in time spent crafting specific campaigns 
• 67% time savings to revamp existing content 
• 75% faster production of personalized outreach sequences for BDRs 
• 83% faster market research enabling quicker decision-making 
• 83% faster product description writing 
• 88% time savings on tracking performance metrics 
• 75% faster research to keep up with competition 
• 98% faster meta description writing

The Future with Jasper

commercetools continues to leverage Jasper in reshaping its workflows and driving business value. The ability to promptly generate personalized outreach sequences, simplify complex information, and access centralized knowledge has revolutionized its operations.

With Jasper in its arsenal, commercetools has enabled marketers to streamline processes, augment communication, and focus on strategic initiatives. 

“Jasper has helped me boost my productivity significantly, from helping me edit and revise content, to information discovery. Leveraging Jasper, I’m able to work smarter.”