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Kalman Tiboldi - CTO & Founder at GemOne-TVH - Simplify or Die: Why Complexity Is the Real IT Challenge
Germany Sep 25, 2025 Country Members Physical english
Join us for an evening of thought-provoking discussions, real-world use cases, and insights from digital leaders, tech-pioneers and academics as we explore the dynamics of the human-machine relationship.
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Netherlands Sep 25, 2025 Invitation Only Physical dutch
Alleen op uitnodiging. How can organizations proactively ensure business continuity and IT resilience in 2025 amidst increasing disruptions?
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Germany Sep 29, 2025 Country Members Virtual german
Unsere Wissensaustausch-Briefings "AI & Data Knowledge Transfer" zielen darauf ab, CIDOs und Senior Digital Leaders mit praktischen Anwendungen und umsetzbaren Erkenntnissen von Fachexperten zu vermitteln, die den Weg für transformative digitale Reisen ebnen.
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Germany Sep 30, 2025 Country Members Physical german
Von der Theorie in die Praxis: Erst Business, dann Bier.Unstrukturierte Daten sind das verborgene Kapital vieler Unternehmen – und zugleich eine der größten Herausforderungen moderner IT. Gemeinsam mit CIOs, CDOs und CTOs der CIONET-Community sprechen wir zuerst bei WeWork München über Strategien, Technologien und echte Use Cases, um dieses Potenzial zu heben. Danach geht's weiter auf die Wiesn – für den offenen Austausch in bayerischer Atmosphäre.
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UK Sep 30, 2025 Invitation Only Physical english
This exclusive Jefferson dinner, hosted by Mendix and CIONET, brings together a hand-picked group of senior executives and digital leaders from across the UK financial sector.
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Netherlands Sep 30, 2025 Invitation Only Physical dutch
Alleen op uitnodiging. Mastering Digital Sovereignty Control, trust and resilience in an era of geopolitical and regulatory shifts. From the Network to the Data.
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Akbank increases customer engagement by up to 70% with Jasper
By leveraging generative AI, Akbank transformed their marketing strategy, ensuring consistency, engagement, and efficiency.
Akbank, a leading financial institution, strives to deliver the best to its customers, driving the need for ongoing enhancements and system improvements. Leading the innovation within the company, Akbank LAB builds the future of finance by creating new products and services. The team partners with fintechs and tech companies to test innovative banking solutions.
In the competitive environment, Akbank recognized the challenge of maintaining a consistent and engaging content strategy. Their digital marketing team was dedicated to creating high-quality content to connect effectively with customers. This led to the need for a solution to enhance customer engagement and generate captivating campaign content strategies, all while ensuring operational efficiency.
Akbank’s team identified an opportunity to leverage generative AI and chose Jasper as a result of its marketing-specific focus. Akbank LAB initiated a proof-of-concept test run with their digital marketing team to enhance content creation and efficiency. As part of this, Jasper was primarily used to craft engaging and personalized push notification and SMS marketing campaigns, ensuring each message resonated with recipients while aligned with Akbank's brand voice.
By collaborating with their dedicated Customer Success Manager, the Akbank team broadened its understanding of generative AI’s capabilities. They mastered key features like prompt writing in Jasper Chat to brainstorm and create the full campaigns, brand voice for consistent messaging, and the knowledge base to host comprehensive information about their banking products. Automating these tasks enabled Akbank to respond quickly to market trends and customer needs, significantly boosting its overall marketing efficiency and effectiveness.
Akbank compared Jasper’s outputs to the previous systems across multiple use cases and found Jasper consistently more efficient. Their dedicated efforts paid off with a remarkable 3% increase in response rates and a 40% reduction in content creation time across ten campaigns within three months.
Beyond these impressive numbers, Jasper proved invaluable for sparking creativity and generating fresh push notification and SMS campaigns. This collaboration addressed Akbank’s dedication to perfection in content development and set the stage for future growth. By leveraging AI, they transformed their marketing strategy, ensuring consistency, engagement, and efficiency.
Headquarters: Istanbul
Company Size: Enterprise (1,000+ employees)
Industry: Finance
Kalman Tiboldi - CTO & Founder at GemOne-TVH - Simplify or Die: Why Complexity Is the Real IT Challenge
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Sharon Prior - CIO in transition - How Great Tech Leadership Begins with Business Thinking
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José Antonio López, Group CIO at TOUS - Jewels, Data & AI: Inside the Digital Transformation of TOUS
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CIOFEST 2025 - From Order Taker to Proactive Disruptor
As AI transitions from a specialised tool to an all-pervasive force, understanding its profound implications for our human lives is no longer merely academic but an urgent imperative for social well-being and strategic preparedness.
Geopolitical tensions have dominated the headlines for over two years now. In this context, the cyber threat landscape is also evolving rapidly. The protection and security of critical infrastructure – both physical and digital – is becoming increasingly important.
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