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CIONET - What's next

Connecting ambitious digital leaders and businesses around the globe.

Catch up on the upcoming CIONET Events

             
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Germany Sep 25, 2025 Country Members Physical english

Munich: The Human Edge

Join us for an evening of thought-provoking discussions, real-world use cases, and insights from digital leaders, tech-pioneers and academics as we explore the dynamics of the human-machine relationship.

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Netherlands Sep 25, 2025 Invitation Only Physical dutch

Business Continuity & IT Resilience in 2025: Safeguarding Against Downtime and Disruptions

Alleen op uitnodiging. How can organizations proactively ensure business continuity and IT resilience in 2025 amidst increasing disruptions?

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Germany Sep 29, 2025 Country Members Virtual german

Online: AI & DATA Knowledge Transfer - Briefing 19

Unsere Wissensaustausch-Briefings "AI & Data Knowledge Transfer" zielen darauf ab, CIDOs und Senior Digital Leaders mit praktischen Anwendungen und umsetzbaren Erkenntnissen von Fachexperten zu vermitteln, die den Weg für transformative digitale Reisen ebnen.

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Germany Sep 30, 2025 Country Members Physical german

München: Unstrukturierte Daten – Das verborgene Kapital in deinem Unternehmen

Von der Theorie in die Praxis: Erst Business, dann Bier.Unstrukturierte Daten sind das verborgene Kapital vieler Unternehmen – und zugleich eine der größten Herausforderungen moderner IT. Gemeinsam mit CIOs, CDOs und CTOs der CIONET-Community sprechen wir zuerst bei WeWork München über Strategien, Technologien und echte Use Cases, um dieses Potenzial zu heben. Danach geht's weiter auf die Wiesn – für den offenen Austausch in bayerischer Atmosphäre.  

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UK Sep 30, 2025 Invitation Only Physical english

How CIOs drive game-changing results at scale?

This exclusive Jefferson dinner, hosted by Mendix and CIONET, brings together a hand-picked group of senior executives and digital leaders from across the UK financial sector.

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Netherlands Sep 30, 2025 Invitation Only Physical dutch

Vision Dinner From the Network to the Data

Alleen op uitnodiging. Mastering Digital Sovereignty Control, trust and resilience in an era of geopolitical and regulatory shifts. From the Network to the Data.

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Recent Cases

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How Goosehead Insurance revamped Its marketing strategy & boosted performance with Jasper

Goosehead Insurance uses Jasper for content creation and distribution to manage their marketing campaigns. The results include increased content output, ROI, and speed of delivery while maintaining control of brand voice.

“Jasper enables me to create at a pace that ensures I can attend to the variety of my responsibilities and still achieve our goals. I have time to analyze performance, rather than spending it all on the creation itself.”


Leslyn Felder
Marketing Associate
 
 

Facing the Challenge of Scaling Marketing Production

In an increasingly competitive insurance landscape, Goosehead Insurance, an independent personal lines insurance agency operating throughout the United States, found itself facing a significant hurdle: how to scale up its marketing production without compromising on quality or overburdening their small and recently established marketing team. With a need for fresh, engaging content that could capture their target audiences, Goosehead turned to Jasper - an AI-powered content creation and distribution platform - to transform their marketing approach.

Jasper: The Game-Changing Solution for Goosehead Insurance's Marketing Efforts

Seeking an innovative, efficient solution for content creation, Goosehead Insurance opted to employ Jasper's AI-driven capabilities to optimize its marketing program. The platform offered an extensive suite of features that enabled Goosehead's marketing team that includes Leslyn Felder and Jaycie Nesbit, to swiftly create and disseminate a wide variety of content. This included blog articles for the company's online learning center, email campaigns targeting potential and existing clients, and repurposing social media content to maximize reach and engagement.

Efficiency, Productivity, and Performance Gains

Jasper's strategic integration into Goosehead's marketing workflow led to a substantial increase in productivity and allowed the company to witness several performance gains. Goosehead observed the following impressive results:

 

Accelerated Content Creation

In the first quarter of the year, the marketing team wrote 44 new articles for their learning center blog—a volume possible because of Jasper. The platform allowed them to ramp up their content production speed, enabling them to consistently publish five articles each week. From this material, the team rapidly created social media posts to support their website traffic goals. Leslyn said, “Jasper enables me to create at a pace that ensures I can attend to the variety of my responsibilities and still achieve our goals. From one piece of content, I can easily develop derivative assets and have time to analyze performance, rather than spending it all on the creation itself.”  

Improved Email Engagement

Goosehead observed a remarkable 22% click-through rate increase in email campaigns utilizing Jasper. The team attributed this improvement to the platform's ability to craft and test compelling content that resonated deeply with recipients, enticing them to engage further.

Instead of struggling to customize content for three disparate audiences, Jaycie commented, “I took concepts that worked in past campaigns, assigned specific tone and style to each audience and Jasper created the appropriate outputs for me.” With Jasper Brand Voice and email templates, Jaycie can now work rapidly with control across separate segments, writing 30 emails a month. Added personalization and segmentation contributed to a 20% increase in revenue between Q3 and Q4. “Jasper allows me to move more quickly and more confidently for each of my target segments; I can go to market faster, test messages faster, and make improvements faster.”  

Intensive Website Revamping

Leveraging Jasper's capabilities and with input from their Customer Success Manager, Goosehead's marketing team was able to overhaul their franchise-facing website and achieve significant time savings. Using content improver and paragraph generator in Jasper, the team updated this website to be more relevant to their franchise audiences. Since the content was adjusted for a new audience, it took a complete revision for every aspect of the website. Jasper helped develop benefits statements, FAQ documents, differentiation copy and market analysis to bring depth and specificity to the multi-paged website. As a result, Goosehead achieved an impressive 87% increase month over month in visibility for their franchise pages. This invaluable partnership helped elevate Goosehead’s brand and drive business growth.

A Symbiotic Partnership for Continued Success

The successful integration of Jasper's AI-driven solution into Goosehead Insurance's marketing program has had a positive impact on the team’s productivity and performance. With the help of their dedicated customer success manager and access to the platform's features and capabilities, the marketing team could effectively scale their operations and establish themselves as a department that was creating new effective content and generating revenue for the business. Leslyn puts it best; "We are a small but mighty team, and Jasper adds the muscle power to make us mightier."

 

"We are a small but mighty team, and Jasper adds the muscle power to make us mightier."

- Leslyn Felder, Marketing Associate

 

 

Goosehead (NASDAQ: GSHD) is a rapidly growing and innovative independent personal lines insurance agency that distributes its products and services throughout the United States. Goosehead was founded on the premise that the consumer should be at the center of their universe and that everything they do should be directed at providing extraordinary value by offering broad product choice and a world-class service experience. Goosehead represents over 150 insurance companies that underwrite personal and commercial lines.

Headquarters: Westlake, TX

Company Size: Enterprise (1,000+ employees)

Industry: Insurance

Technologies

Jasper

Checkout our CIONET COOKBOOK

cookbook

Embark on a culinary journey through the ever-evolving world of digital leadership with our third edition of the CIONET Cookbook: Recipes for Digital Success. Unveiling the intricate trilemma faced by today’s Master Chefs, our trailblazing European CIOs address a challenge at the nexus of customer interests, digital transformation strategies, and IT modernisation. Their secret? Synchronising the gearing between customer, business, and technology to create a frictionless movement through the digital landscape.

The CIONET Cookbook uses the analogy of a five-star restaurant to explain the importance of optimally integrated technology, with the CIO as Master Chef. In order to provide the best service to its customers, a top restaurant must have the right atmosphere, an inviting menu, a well-equipped kitchen, talented and committed front-of-house and kitchen staff and smooth-running processes that ensure an enjoyable experience for diners.

CIONET TV

 
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Kalman Tiboldi - CTO & Founder at GemOne-TVH - Simplify or Die: Why Complexity Is the Real IT Challenge

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Isabelle Droll - CIO for Airline, Corporate, Hotels & Resorts and Sustainability at TUI - Data, Diversity, and Destinations

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Sharon Prior - CIO in transition - How Great Tech Leadership Begins with Business Thinking

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José Antonio López, Group CIO at TOUS - Jewels, Data & AI: Inside the Digital Transformation of TOUS

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Tom Tanghe - General Manager ITC EMEA at Daikin Europe - Reinventing the CIO Role

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CIOFEST 2025 - From Order Taker to Proactive Disruptor

CIONET Reports

 
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A research proposal_AI and the Human Experience

As AI transitions from a specialised tool to an all-pervasive force, understanding its profound implications for our human lives is no longer merely academic but an urgent imperative for social well-being and strategic preparedness.

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Cybersecurity in critical infrastructure

Geopolitical tensions have dominated the headlines for over two years now. In this context, the cyber threat landscape is also evolving rapidly. The protection and security of critical infrastructure – both physical and digital – is becoming increasingly important.

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HDS - From Hype to Reality Navigating the Challenges of GenAI

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Discover the CIONET app

Staying ahead of trends and connecting with other CIOs was never easier.

In our new app, our members connect with other digital leaders from around the world to find better solutions to their challenges.

Connect with digital leaders like you

Share ideas, best practices, and new resources

Experience inspiring and thought-provoking content and conversations you can’t find anywhere else

Make better, more well-informed decisions about the topics that are most important to you

Anna Kopp (1)

Anna Kopp

Head of IT Germany and Regional Office Lead Munich, Microsoft

“The CIONET App allows us to learn from eachother and and find the courage to be authentic by hearing stories from others! Thanks to Tobias and the whole team for bringing us together:-) ”
Mauricio Amaro

Mauricio Amaro

IT Director, IT Thinker

“The main things that I would like to get from our community of Digital Leaders are: networking, share experiences, share best practices and successful cases, and comments and recommendations about providers.”
Vijay Anand

Vijay Anand

Vice president IT & Compliance, VisionaryRCM (A Carlyle Grp Company)

“The CIONET app provides a really cool platform to network and share insights.”

About CIONET

CIONET’s mission is to help IT executives become more at ease and above all more successful in their jobs. So they can do more than just keep up with change but ultimately define it. CIONET opens up a whole new universe of opportunities in IT management.

With the largest membership of corporate digital leaders across Europe, Latin America, US and Australia, CIONET has the expertise and pioneering vision to solve or address any IT management challenge.

Why join CIONET?

From our local and global events, from our publications and research to our executive education programmes, everything we do is aimed at making sure digital leaders maximise their potential.

Connect

with digital leaders who share your interests, who face the same challenges, who care about the same topics.

Share

stories, experiences, and ideas around our shared mission.

Learn

from our exclusive events, publications and research.

Find

inspiration, thought-provoking conversations, expert perspectives and exclusive first-hand content each and every day

Grow

and make better, more well-informed decisions on how to lead your digital business.

Maximise

your potential. Realise your ambitions.

About CIONET

Join CIONET

We'd love to welcome you as the newest member of our CIONET community where Digital Leaders unite. 

You can either send us a registered handwritten letter explaining why you'd like to become a member or you can simply talk to us right here!

Contact us

Would you like to know more about CIONET, membership or partnership opportunities? Do you have feedback or any other question? Send us a message!