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Kalman Tiboldi - CTO & Founder at GemOne-TVH - Simplify or Die: Why Complexity Is the Real IT Challenge
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Germany Jul 14, 2025 Country Members Virtual german
Unsere Wissensaustausch-Briefings "AI & Data Knowledge Transfer" zielen darauf ab, CIDOs und Senior Digital Leaders mit praktischen Anwendungen und umsetzbaren Erkenntnissen von Fachexperten zu vermitteln, die den Weg für transformative digitale Reisen ebnen.
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Poland Jul 16, 2025 All Members Physical Polish
COMMUNITY EVENT WROCŁAW
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Germany Jul 17, 2025 Country Members Physical german
Ein Sommerabend über den Dächern Münchens. Ein Glas kalifornischer Wein in der Hand. Und ein ehrlicher Austausch unter Gleichgesinnten. In entspannter Atmosphäre sprechen wir mit CIOs, CDOs und CTOs der CIONET-Community über die Herausforderungen und Chancen, die Künstliche Intelligenz im Umgang mit sensiblen Unternehmensdaten mit sich bringt.
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Poland Jul 23, 2025 Invitation Only Physical Polish
Zarządzanie zespołami IT nie może opierać się na intuicji. Efektywność wymaga twardych danych i miar. Które zespoły są naprawdę skuteczne? Jak ocenić, ile pracy wymagało wdrożenie konkretnej funkcji? W jaki sposób mierzyć postęp i jakość pracy programistów bez polegania na subiektywnych wskaźnikach? Podczas spotkania CIONET Executive Roundtable porozmawiamy o tym, jak nowoczesne narzędzia analityczne – takie jak BlueOptima – pozwalają na obiektywne i porównywalne mierzenie coding effort, czyli rzeczywistego wysiłku włożonego w rozwój oprogramowania. Takie podejście może wspierać nie tylko kontrolę efektywności, ale też jakość, planowanie zespołów i – w dalszej perspektywie – optymalizację kosztów. W trakcie dyskusji: Wyjaśnimy, czym jest coding effort i jak można go mierzyć niezależnie od technologii czy stylu pracy zespołu. Omówimy, jakie wskaźniki (np. wysiłek dzienny, wskaźnik trudnego do utrzymania kodu, koszt jednostki wysiłku) mają realną wartość dla liderów IT. Pokażemy, jak dane mogą pomóc w identyfikowaniu ryzyk, ocenie jakości kodu i skuteczniejszym zarządzaniu zespołami developerskimi. Zajrzymy też "pod maskę" – jak działa architektura platform takich jak BlueOptima, skąd czerpie dane i jak zapewnia obiektywność metryk. Naszym partnerem w przygotowaniu spotkania jest firma BlueOptima. Gość specjalny Jarosław Wójciński, Head of IT, BENEFIT SYSTEMS podzieli się praktycznymi doświadczeniami z wdrożenia i wykorzystania tej platformy w codziennej pracy działu IT.
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Germany Aug 27, 2025 Country Members Virtual german
Die neuen geo-politischen Veränderungen und unvorhergesehene wirtschaftliche Anforderungen stellen Digital Leader vor neue Herausforderungen. Immer öfter wird in den Vorstandsetagen die Frage gestellt, wie der (IT) Betrieb sicher und ungestört weiter funktionieren kann, wenn regionale Rechenzentren und Infrastrukturen plötzlich nicht mehr verfügbar oder nur teilweise noch einsatzbereit sind. Der CIO muss für diese neue Welt resiliente Strategien parat haben, die für Business Continuity in bisher nicht vorstellbaren politischen und wirtschaftlichen Szenarien ermöglichen.
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Belgium Aug 28, 2025 Country Members Physical english
With the theme “The Power of Connection,” we’re embracing the essence of meaningful connections within IT and beyond. To honour our tradition, expect an unforgettable evening featuring keynote presentations, open bars, a summer BBQ, and a special experience designed to bring our vibrant community together.
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Bloomreach sees a 40% Increase in traffic with Jasper
The focus on SEO has made a big impact for Bloomreach. By leveraging Jasper, Bleich’s team has increased blog output by 113% and increased website traffic to those blog posts by 40%.
Bloomreach is an e-commerce platform that views personalization as an essential part of the customer experience. Its commitment to creating more meaningful connections between shoppers and brands helps the company stand out, and has strengthened its growth all the way through a series F funding round of $175M in 2022.
As the company has grown, so have internal content demands –– and with a content team of 4, it was difficult to keep up.
“We were getting overwhelmed with all of the requests that were coming in,” says Carl Bleich, Head of Content at Bloomreach. “We needed speed and scale to handle everything.”
Bleich’s lean team focuses primarily on long-form SEO content, but used to create content for teams across the marketing organization, too –– everything from ads to web copy. Internal stakeholder requests took away from the focus on the SEO strategy, and it became clear that a solution was needed that could augment the existing content team.
For Bleich, it was critical to have a platform that could handle a variety of content needs: ads, emails, blog posts, social media, landing pages, and more. Additionally, the content had to conform to brand guidelines, and be written with perfect spelling and grammar by a globally distributed team.
According to Bleich, the team met and identified that they needed a way to scale their content strategy without sacrificing quality to hit their goals. That’s when he learned about Jasper from a colleague and began to explore further. “We tried Jasper and we loved it,” he says.
Getting the team started quickly was important given the learning curve associated with new technology. Thanks to a simple user interface and CSM-led customer onboarding, that wasn’t an issue.
“It's very easy to learn how to use Jasper, and you can get up and running fast… for us it was within an hour,” says Bleich. “Our customer success manager has also been a fantastic partner in helping us learn Jasper best practices and ultimately get more value.”
Today, everyone in Bloomreach’s marketing organization has access to Jasper. Since each marketing team is empowered to write on-brand copy for their specific use cases, Carl’s team is freed up to focus on high-priority content.
“Previously, our team was responsible for creating all that copy, and we had to push back due to capacity,” says Bleich. “But now we’re saving a significant amount of time because the copy comes to us fully aligned with our brand guidelines which saves us time and allows us to concentrate on SEO-optimized content.”
Using Jasper’s SEO integration, Bloomreach’s content team can get a content scorecard, identify keywords and phrases that will help the content rank, and even find details about who else is writing about the subject. And because the SEO integration can be viewed in the same panel as the document editor, it’s a streamlined process.
With Jasper providing a first draft in minutes instead of hours, Bleich and his team then weave in their expertise, research, and unique insights to create a piece of content that will resonate with Bloomreach’s audience.
The focus on SEO has made a big impact for Bloomreach. By leveraging Jasper, Bleich’s team has increased blog output by 113% and increased website traffic to those blog posts by 40%. This drives the awareness and engagement needed for Bloomreach to continue delivering personalized customer experiences.
- Carl Bleich, Head of Content
Headquarters: Mountain View, CA
Company Size: Enterprise (200+ employees)
Industry: Software
Kalman Tiboldi - CTO & Founder at GemOne-TVH - Simplify or Die: Why Complexity Is the Real IT Challenge
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Sharon Prior - CIO in transition - How Great Tech Leadership Begins with Business Thinking
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José Antonio López, Group CIO at TOUS - Jewels, Data & AI: Inside the Digital Transformation of TOUS
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Tom Tanghe - General Manager ITC EMEA at Daikin Europe - Reinventing the CIO Role
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CIOFEST 2025 - From Order Taker to Proactive Disruptor
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A dinner explored integrating digital and robotic tech in surgery, its NHS impact, and solutions for long waiting lists. Sponsored by Johnson & Johnson, it gathered NHS leaders, clinicians, and tech experts to share insights on current uses and future planning for digital healthcare delivery.
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From economic uncertainty to governance, security and trade concerns, today’s IT leaders face unprecedented challenges that require them to navigate, and thrive, in chaos. That, at least, is the proposition of a new sequence of events from Cognizant and CIONET.
This high-energy panel event explored how artificial intelligence is transforming enterprise strategy, operations, and culture. Industry leaders from AstraZeneca, Orange Business, Strategy and Soho House shared how they are reimagining their organisations to stay competitive in the AI era.
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