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Kalman Tiboldi - CTO & Founder at GemOne-TVH - Simplify or Die: Why Complexity Is the Real IT Challenge
Germany Sep 25, 2025 Country Members Physical english
Join us for an evening of thought-provoking discussions, real-world use cases, and insights from digital leaders, tech-pioneers and academics as we explore the dynamics of the human-machine relationship.
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Netherlands Sep 25, 2025 Invitation Only Physical dutch
Alleen op uitnodiging. How can organizations proactively ensure business continuity and IT resilience in 2025 amidst increasing disruptions?
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Germany Sep 29, 2025 Country Members Virtual german
Unsere Wissensaustausch-Briefings "AI & Data Knowledge Transfer" zielen darauf ab, CIDOs und Senior Digital Leaders mit praktischen Anwendungen und umsetzbaren Erkenntnissen von Fachexperten zu vermitteln, die den Weg für transformative digitale Reisen ebnen.
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Germany Sep 30, 2025 Country Members Physical german
Von der Theorie in die Praxis: Erst Business, dann Bier.Unstrukturierte Daten sind das verborgene Kapital vieler Unternehmen – und zugleich eine der größten Herausforderungen moderner IT. Gemeinsam mit CIOs, CDOs und CTOs der CIONET-Community sprechen wir zuerst bei WeWork München über Strategien, Technologien und echte Use Cases, um dieses Potenzial zu heben. Danach geht's weiter auf die Wiesn – für den offenen Austausch in bayerischer Atmosphäre.
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UK Sep 30, 2025 Invitation Only Physical english
This exclusive Jefferson dinner, hosted by Mendix and CIONET, brings together a hand-picked group of senior executives and digital leaders from across the UK financial sector.
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Netherlands Sep 30, 2025 Invitation Only Physical dutch
Alleen op uitnodiging. Mastering Digital Sovereignty Control, trust and resilience in an era of geopolitical and regulatory shifts. From the Network to the Data.
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Bloomreach sees a 40% Increase in traffic with Jasper
The focus on SEO has made a big impact for Bloomreach. By leveraging Jasper, Bleich’s team has increased blog output by 113% and increased website traffic to those blog posts by 40%.
Bloomreach is an e-commerce platform that views personalization as an essential part of the customer experience. Its commitment to creating more meaningful connections between shoppers and brands helps the company stand out, and has strengthened its growth all the way through a series F funding round of $175M in 2022.
As the company has grown, so have internal content demands –– and with a content team of 4, it was difficult to keep up.
“We were getting overwhelmed with all of the requests that were coming in,” says Carl Bleich, Head of Content at Bloomreach. “We needed speed and scale to handle everything.”
Bleich’s lean team focuses primarily on long-form SEO content, but used to create content for teams across the marketing organization, too –– everything from ads to web copy. Internal stakeholder requests took away from the focus on the SEO strategy, and it became clear that a solution was needed that could augment the existing content team.
For Bleich, it was critical to have a platform that could handle a variety of content needs: ads, emails, blog posts, social media, landing pages, and more. Additionally, the content had to conform to brand guidelines, and be written with perfect spelling and grammar by a globally distributed team.
According to Bleich, the team met and identified that they needed a way to scale their content strategy without sacrificing quality to hit their goals. That’s when he learned about Jasper from a colleague and began to explore further. “We tried Jasper and we loved it,” he says.
Getting the team started quickly was important given the learning curve associated with new technology. Thanks to a simple user interface and CSM-led customer onboarding, that wasn’t an issue.
“It's very easy to learn how to use Jasper, and you can get up and running fast… for us it was within an hour,” says Bleich. “Our customer success manager has also been a fantastic partner in helping us learn Jasper best practices and ultimately get more value.”
Today, everyone in Bloomreach’s marketing organization has access to Jasper. Since each marketing team is empowered to write on-brand copy for their specific use cases, Carl’s team is freed up to focus on high-priority content.
“Previously, our team was responsible for creating all that copy, and we had to push back due to capacity,” says Bleich. “But now we’re saving a significant amount of time because the copy comes to us fully aligned with our brand guidelines which saves us time and allows us to concentrate on SEO-optimized content.”
Using Jasper’s SEO integration, Bloomreach’s content team can get a content scorecard, identify keywords and phrases that will help the content rank, and even find details about who else is writing about the subject. And because the SEO integration can be viewed in the same panel as the document editor, it’s a streamlined process.
With Jasper providing a first draft in minutes instead of hours, Bleich and his team then weave in their expertise, research, and unique insights to create a piece of content that will resonate with Bloomreach’s audience.
The focus on SEO has made a big impact for Bloomreach. By leveraging Jasper, Bleich’s team has increased blog output by 113% and increased website traffic to those blog posts by 40%. This drives the awareness and engagement needed for Bloomreach to continue delivering personalized customer experiences.
- Carl Bleich, Head of Content
Headquarters: Mountain View, CA
Company Size: Enterprise (200+ employees)
Industry: Software
Kalman Tiboldi - CTO & Founder at GemOne-TVH - Simplify or Die: Why Complexity Is the Real IT Challenge
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CIOFEST 2025 - From Order Taker to Proactive Disruptor
As AI transitions from a specialised tool to an all-pervasive force, understanding its profound implications for our human lives is no longer merely academic but an urgent imperative for social well-being and strategic preparedness.
Geopolitical tensions have dominated the headlines for over two years now. In this context, the cyber threat landscape is also evolving rapidly. The protection and security of critical infrastructure – both physical and digital – is becoming increasingly important.
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