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Kalman Tiboldi - CTO & Founder at GemOne-TVH - Simplify or Die: Why Complexity Is the Real IT Challenge
Netherlands Jun 19, 2025 Invitation Only Physical dutch
Leading with data and AI: Strategies for digital succes in 2025. Op 19 juni in de 3D Makers Zone in Haarlem.
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Spain Jun 19, 2025 Country Members Physical spanish
En la noche previa al solsticio de verano, CIONET convoca a los líderes digitales más reconocidos de Cataluña a recibir el verano juntos, en un encuentro único y exclusivo con momentos muy especiales.
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Netherlands Jun 24, 2025 All Members Virtual dutch
Online Tech & Trends update
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Belgium Jun 24, 2025 Country Members Physical english
Cloud computing was hailed as the game-changing solution to modern business challenges—transforming how organisations operate, scale, and innovate. But as the technology matures, it’s time to take a step back and ask: Has cloud truly lived up to the hype, or are we overlooking its deeper complexities and hidden costs?In this critical reflection, we’ll revisit the core promises of cloud—such as enabling product-oriented organisations, facilitating End-to-End accountability, managing vast data volumes, and mitigating obsolescence. But we’ll also challenge the narrative: Are companies really freeing themselves to focus on innovation, or are they becoming dependent on cloud providers in ways that could limit future flexibility? How does the cloud reshape operating models, and are we prepared for the long-term consequences of handing over infrastructure control?
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Germany Jun 24, 2025 Country Members Physical german
Unter dem Titel Empower People – Die neue Ära der digitalen Workforce findet die sechste Edition von CIO Perspectives am 24. Juni 2025 in Frankfurt statt. Im Mittelpunkt steht, wie die digitale Transformation die Arbeitswelt verändert. Lernen Sie, wie Führungskräfte neue Formen der Zusammenarbeit entwickeln, Mitarbeitende stärken und eine Unternehmenskultur fördern können, die Innovation und Wachstum unterstützt. Freuen Sie sich auf inspirierende Vorträge, praxisnahe Einblicke und den Austausch mit führenden Experten. Seien Sie dabei und gestalten Sie die Zukunft der Arbeit aktiv mit!
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Italy Jun 26, 2025 Country Members Physical italian
E' un evento imperdibile dedicato al confronto tra protagonisti di primo piano nei mondi della tecnologia, del business, della scienza e dell’intrattenimento. Si susseguiranno dialoghi, approfondimenti e incontri su due palchi interconnessi, accompagnati da spazi di coworking, installazioni immersive e un’area expo pensata per stimolare connessioni e scambi di idee.
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How Amplitude revolutionized their content marketing with Jasper
Jasper content creation saved Amplitude a massive amount compared to using an agency for the same project, allowing SEO Manager Scott Mathson & team to focus on content strategy.
Amplitude, a leading digital analytics platform, recently launched an online Glossary to aid website visitors and potential customers in understanding various technical, analytical, and product terms. By leveraging the power of Jasper's content creation platform, Amplitude saw significant scale in marketing content production, increased its speed to market, and reduced costs.
When Scott Mathson, Senior Growth Marketing & SEO Manager, first joined Amplitude, he took on the daunting challenge to increase organic traffic to the company's website. Amplitude needed to ensure that its online presence was both informative and engaging. However, creating high-quality content that resonated with users and ranked well on search engines can often be very time-consuming and resource-intensive.
To launch one of his initial organic growth initiatives, Scott turned to Jasper to assist him in the content creation process. “Jasper was a tool that was not well-utilized at Amplitude yet, and I decided to bring it into the project. Turns out it was a pretty amazing counterpart.”
Scott found Jasper invaluable in scaling his content production. His first initiative was to launch a comprehensive Glossary of growth-oriented product and analytics terms, which would live on Amplitude's website. The scope was hefty; its first iteration would include 20 individual term landing pages, each containing 600-800 words with extensive explanation and supporting links. Total, the Glossary amounted to over 15,000 words of Jasper-created content, which was then internally human-edited and reviewed for accuracy.
As Amplitude was concurrently undergoing a CMS migration, Scott was able to concentrate on editing and polishing the Glossary pages rather than creating them from scratch. This approach allowed Amplitude to swiftly launch the new Glossary while exerting minimal manual effort and maintaining high standards of accuracy. “I had a coworker and fellow subject matter expert assist me with the edits on some of these articles to guarantee we had the best information. The content was high-quality and we felt confident launching the Glossary in weeks, rather than months. It gave us the opportunity to publish quickly and then monitor, to ensure Google began indexing each page as soon as possible.”
Promising results came fairly quickly once the content was published online. Within three weeks, some terms from the Glossary ranked on page 1 of Google search results for “what is x” queries. Amplitude hadn't been featured among results for these keywords before. It marks an early success for the exceptional content that Jasper assisted in creating for Scott and the Amplitude team.
By using Jasper for the Glossary project, the Amplitude team was able to significantly cut costs by a staggering 88%. Scott employed Jasper's convenient templates and attests features like 'One Shot Blog Post’ served as the basis for this rapid output. The flexible yet secure nature of the Jasper platform allowed the project to be completed in a seamless and efficient manner, further aided by guidance from his customer success manager. With Jasper, Amplitude achieved a level of productivity and cost-effectiveness that would have been impossible otherwise.
Scott harnessed the power of Jasper's AI technology to boost website traffic through aligning its output with Scott’s SEO strategy, setting a robust foundation for future optimization efforts, and reducing costs significantly for Amplitude. Since creating the Glossary, he’s been using Jasper to assist in production of other catalogs of pages, as well as planned future iterations and additions to the Glossary. Scott is now leveraging Jasper’s API to produce content at an even larger capacity. With Jasper on board, Scott has more time to shape strategy and save money while increasing productivity, providing much to celebrate for Amplitude.
Headquarters: San Francisco, CA
Company Size: Enterprise (200+ employees)
Industry: Software
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CIOFEST 2025 - From Order Taker to Proactive Disruptor
This high-energy panel event explored how artificial intelligence is transforming enterprise strategy, operations, and culture. Industry leaders from AstraZeneca, Orange Business, Strategy and Soho House shared how they are reimagining their organisations to stay competitive in the AI era.
The evolution of AI is comparable to that of IT, but it’s happening much faster. As with IT in its early days, AI is becoming deeply embedded in almost every business function. Amara’s Law also applies here: we tend to overestimate AI’s short-term effects and underestimate its long-term impact. This makes it essential to embed AI across your company in a structured way.
This report provides a comprehensive overview of the event's insights and reflections from industry leaders, along with actionable takeaways for IT professionals aspiring to reach leadership positions.
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