Giuseppe Ficara - The Untold Story of Amplifon's Data & AI Transformation

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Netherlands 10-11-25 Country Members
CIONET Nederland vertrekt met een groep Nederlandse CIO's en digital leaders 10 november 2025 voor de geheel verzorgde CIO Innovation Trip naar de Web Summit in Lissabon, Portugal. Gedurende 3 dagen worden we ondergedompeld in innovatie, nieuwe ontwikkelingen en cutting edge technologieën. Wil jij mee? Meld je aan.
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Germany 11-11-25 Country Members Physical english
On the eve of the ServiceNow World Forum, CIONET invites you to an exclusive dinner in the fabulous Restaurant Little London in the heart of Munich City. Join leading CIOs, CDOs, and ServiceNow product owners for a candid exchange on how to get the most from your ServiceNow investment.
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Switzerland 12-11-25 Invitation Only Physical english
Control, trust and resilience in an era of geopolitical and regulatory shifts CIONET invites you to a private dinner with a select group of enterprise CIOs and senior infrastructure leaders in Zurich – part of a multi-country dialogue series with IT executives across Europe. This strategic dialogue is designed for digital leaders to share insights on one of the most pressing challenges facing today's leaders: How can organisations build true digital sovereignty in the face of geopolitical uncertainty, regulatory pressure, and growing technological dependencies? Our goal is a strategic, peer-level dialogue for CIOs, Heads of Infrastructure, and Operations leaders who are working to embed control and resilience into their IT environments. The discussion starts with network architecture, evolves through operational governance, and lands in the reality of enterprise-wide execution.
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Poland 12-11-25 Invitation Only Virtual Polish
Kryzysu nie da się zaplanować, ale można sprawdzić, jak skutecznie organizacja reaguje, gdy codzienne procedury przestają działać. Bartosz Lewszuk z EFL pokaże, jak budować dojrzałość w obszarze zarządzania kryzysowego poprzez regularne testy obejmujące zarówno IT, jak i jednostki biznesowe. Omówi, jak przygotowuje się scenariusze, angażuje zarząd i włącza do ćwiczeń wszystkich, którzy mogą zostać dotknięci skutkami incydentu. W centrum uwagi znajdzie się nie tylko sam przebieg testów, ale też analiza wniosków i sposób przekładania ich na działania wzmacniające odporność organizacji.
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Belgium 13-11-25 Country Members Physical english
The Role of the Chief Information Security Officer (CISO) The role of the Chief Information Security Officer (CISO) is no longer confined to securing the network perimeter. As organisations become more digitally connected and data-driven, the CISO’s responsibilities have expanded far beyond traditional security measures. Today’s CISO must not only defend against cyber threats but also enable the business to innovate securely, manage complex regulatory environments, and instill a culture of trust across the organisation. This event will explore the evolving role of the CISO as a strategic leader who balances security with business enablement. As digital transformation accelerates, how can CISOs align their security strategies with organisational goals, ensure compliance, and lead their teams in the fight against increasingly sophisticated threats? Key Discussion Points: From Gatekeeper to Strategic Partner: How CISOs can shift from being seen as barriers to innovation to becoming key enablers of business agility and transformation through security. Balancing Risk and Innovation: Learn how top CISOs navigate the delicate balance between mitigating risk and supporting the organisation’s need to innovate and scale in a secure environment. Governance, Risk, and Compliance (GRC): Explore how CISOs are managing an increasingly complex regulatory landscape, ensuring compliance while still driving business objectives forward. Building a Security-First Culture: Practical strategies for CISOs to foster a culture where security is embedded into every part of the business, from boardroom discussions to frontline operations. CISO as Crisis Manager: How to prepare for and lead your organisation through major cybersecurity incidents. From ransomware attacks to data breaches, we’ll discuss how today’s CISO is as much a crisis manager as they are a strategist. Why You Should Attend: As a CISO, your role is evolving faster than ever before. This event is designed to provide you with actionable insights into how to embrace your expanded responsibilities while keeping your organisation safe and secure. Whether you’re focused on aligning security with business goals, navigating regulatory challenges, or leading in times of crisis, this event will equip you with the strategies to lead the next era of cybersecurity.
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Germany 13-11-25 Country Members Physical german
Bauen Sie mit uns ein starkes Netzwerk führender WOMEN CIDOs aus der IT- und Technologiebranche auf! Unser zweites Treffen findet im PwC Experience Center in Frankfurt statt.
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Netherlands Nov 10, 2025 Public Physical english
CIONET Nederland vertrekt met een groep Nederlandse CIO's en digital leaders 10 t/m 12 november 2025 voor de geheel verzorgde CIO Innovation Trip naar de Web Summit in Lissabon, Portugal. Reis jij mee of neem je collega(s) mee!
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Germany Nov 11, 2025 Country Members Physical english
On the eve of the ServiceNow World Forum, CIONET invites you to an exclusive dinner in the fabulous Restaurant Little London in the heart of Munich City. Join leading CIOs, CDOs, and ServiceNow product owners for a candid exchange on how to get the most from your ServiceNow investment.
Read More
Switzerland Nov 12, 2025 Country Members Physical english
CIONET invites you to a private dinner with a select group of enterprise CIOs and senior infrastructure leaders in Zurich – part of a multi-country dialogue series with IT executives across Europe. This strategic dialogue is designed for digital leaders to share insights on one of the most pressing challenges facing today's leaders: How can organisations build true digital sovereignty in the face of geopolitical uncertainty, regulatory pressure, and growing technological dependencies?
Read More
Germany Nov 13, 2025 Country Members Physical german
Bauen Sie mit uns ein starkes Netzwerk führender WOMEN CIDOs aus der IT- und Technologiebranche auf! Unser zweites Treffen findet im PwC Experience Center in Frankfurt statt.
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Belgium Nov 13, 2025 Country Members Physical english
The Role of the Chief Information Security Officer (CISO) The role of the Chief Information Security Officer (CISO) is no longer confined to securing the network perimeter. As organisations become more digitally connected and data-driven, the CISO’s responsibilities have expanded far beyond traditional security measures. Today’s CISO must not only defend against cyber threats but also enable the business to innovate securely, manage complex regulatory environments, and instill a culture of trust across the organisation. This event will explore the evolving role of the CISO as a strategic leader who balances security with business enablement. As digital transformation accelerates, how can CISOs align their security strategies with organisational goals, ensure compliance, and lead their teams in the fight against increasingly sophisticated threats? Key Discussion Points: From Gatekeeper to Strategic Partner: How CISOs can shift from being seen as barriers to innovation to becoming key enablers of business agility and transformation through security. Balancing Risk and Innovation: Learn how top CISOs navigate the delicate balance between mitigating risk and supporting the organisation’s need to innovate and scale in a secure environment. Governance, Risk, and Compliance (GRC): Explore how CISOs are managing an increasingly complex regulatory landscape, ensuring compliance while still driving business objectives forward. Building a Security-First Culture: Practical strategies for CISOs to foster a culture where security is embedded into every part of the business, from boardroom discussions to frontline operations. CISO as Crisis Manager: How to prepare for and lead your organisation through major cybersecurity incidents. From ransomware attacks to data breaches, we’ll discuss how today’s CISO is as much a crisis manager as they are a strategist. Why You Should Attend: As a CISO, your role is evolving faster than ever before. This event is designed to provide you with actionable insights into how to embrace your expanded responsibilities while keeping your organisation safe and secure. Whether you’re focused on aligning security with business goals, navigating regulatory challenges, or leading in times of crisis, this event will equip you with the strategies to lead the next era of cybersecurity.
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UK Nov 13, 2025 Invitation Only Physical english
Join us on November 13th for the exclusive roundtable powered by Cognizant.
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Netherlands Nov 10, 2025 Public Physical english
CIONET Nederland vertrekt met een groep Nederlandse CIO's en digital leaders 10 t/m 12 november 2025 voor de geheel verzorgde CIO Innovation Trip naar de Web Summit in Lissabon, Portugal. Reis jij mee of neem je collega(s) mee!
Read More
Germany Nov 11, 2025 Country Members Physical english
On the eve of the ServiceNow World Forum, CIONET invites you to an exclusive dinner in the fabulous Restaurant Little London in the heart of Munich City. Join leading CIOs, CDOs, and ServiceNow product owners for a candid exchange on how to get the most from your ServiceNow investment.
Read More
Switzerland Nov 12, 2025 Country Members Physical english
CIONET invites you to a private dinner with a select group of enterprise CIOs and senior infrastructure leaders in Zurich – part of a multi-country dialogue series with IT executives across Europe. This strategic dialogue is designed for digital leaders to share insights on one of the most pressing challenges facing today's leaders: How can organisations build true digital sovereignty in the face of geopolitical uncertainty, regulatory pressure, and growing technological dependencies?
Read More
Germany Nov 13, 2025 Country Members Physical german
Bauen Sie mit uns ein starkes Netzwerk führender WOMEN CIDOs aus der IT- und Technologiebranche auf! Unser zweites Treffen findet im PwC Experience Center in Frankfurt statt.
Read More
Belgium Nov 13, 2025 Country Members Physical english
The Role of the Chief Information Security Officer (CISO) The role of the Chief Information Security Officer (CISO) is no longer confined to securing the network perimeter. As organisations become more digitally connected and data-driven, the CISO’s responsibilities have expanded far beyond traditional security measures. Today’s CISO must not only defend against cyber threats but also enable the business to innovate securely, manage complex regulatory environments, and instill a culture of trust across the organisation. This event will explore the evolving role of the CISO as a strategic leader who balances security with business enablement. As digital transformation accelerates, how can CISOs align their security strategies with organisational goals, ensure compliance, and lead their teams in the fight against increasingly sophisticated threats? Key Discussion Points: From Gatekeeper to Strategic Partner: How CISOs can shift from being seen as barriers to innovation to becoming key enablers of business agility and transformation through security. Balancing Risk and Innovation: Learn how top CISOs navigate the delicate balance between mitigating risk and supporting the organisation’s need to innovate and scale in a secure environment. Governance, Risk, and Compliance (GRC): Explore how CISOs are managing an increasingly complex regulatory landscape, ensuring compliance while still driving business objectives forward. Building a Security-First Culture: Practical strategies for CISOs to foster a culture where security is embedded into every part of the business, from boardroom discussions to frontline operations. CISO as Crisis Manager: How to prepare for and lead your organisation through major cybersecurity incidents. From ransomware attacks to data breaches, we’ll discuss how today’s CISO is as much a crisis manager as they are a strategist. Why You Should Attend: As a CISO, your role is evolving faster than ever before. This event is designed to provide you with actionable insights into how to embrace your expanded responsibilities while keeping your organisation safe and secure. Whether you’re focused on aligning security with business goals, navigating regulatory challenges, or leading in times of crisis, this event will equip you with the strategies to lead the next era of cybersecurity.
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UK Nov 13, 2025 Invitation Only Physical english
Join us on November 13th for the exclusive roundtable powered by Cognizant.
Read MoreTearing down silos to build better delivery of city services
The City of Helsinki and IBM Consulting co-create faster, more flexible customer experiences with a digital assistant network
The City of Helsinki takes care of its own. In fact, it offers its citizens hundreds of services—covering everything from healthcare to housing to infrastructure. Over 38,000 employees help provide those services, making the city the largest employer in the country.
Those services generate enormous quantities of data, continuously building upon an already vast store. “We’ve been utilizing many of our services for a very long time,” says Tomas Lehtinen, Head of Data for the City of Helsinki. “Some of our systems have data going back almost 30 years.”
In 2019, the city established a data strategy to start harnessing the potential of that data. “Our team wanted to enable data-driven decision-making,” says Lehtinen, “as well as to apply that data to optimizing the city’s operations and proactively responding to citizens’ service needs on their terms.”
At the time, each service organization had its own customer service team, and many dealt with high volumes of citizen requests. “Customer service personnel were overworked,” says Janne Kantsila, Leading Specialist, Automation Technologies for the City of Helsinki. “At the same time, we wanted to improve the customer experience. Our citizens expected faster service and more flexible service hours. They didn’t want to be put in queues.”
To help address these issues, the city turned to virtual assistants—or “chatbots”—experimenting with various vendors’ solutions across several departments. Once the city had verified how virtual assistants could best serve its citizens, it developed a request for proposal (RFP) for a virtual assistant platform to support its long-term digitalization needs.
Chief among the platform requirements were natural language processing and the ability to connect to other systems—including those of Helsinki’s regional internal departments, other Finland cities and outside vendors—using APIs. The virtual assistants also linked to many other areas indirectly, such as the release of the virtual assistant training data on Helsinki Region Infoshare, an open web service established in 2011 over which major cities in the metropolitan area could exchange data. “By opening up our chatbot data, we could help other cities in Finland with their own chatbots, so they wouldn’t have to start from scratch,” says Kantsila.
Other required capabilities included the ability to connect to process automation via APIs and automated translations. Data privacy laws are stringent in the EU—and even more so in Finland, where transparency and trust are top priorities. The City of Helsinki wanted a solution that could run from a local Finland data center, when needed, to protect highly sensitive data, like social services and healthcare information.
IBM® offered the best overall solution for the city’s needs—and had a local Helsinki team that could help deliver it.
The ‘multi-chatbot’ is part of our long-term vision for chatbots. We want to tear down the silo walls that separate our organization, so they’re invisible to the user. ”
Once the RFP was finalized, the City of Helsinki and IBM Consulting™ worked together to design the virtual assistant implementation using IBM watsonx Assistant, initially running on IBM Cloud®.
The first virtual assistant the team undertook was for the city’s Sporting and Outdoor department. “We specified the chatbot scope and designed the user experience—for things like tone of voice and how to fit the chatbot within our chat application on the web pages,” says Kantsila. “Then we began gathering the necessary chatbot training model for things like intents and answers to questions.”
In co-creating the training model with the city, IBM Consulting applied elements of the IBM Garage™ methodology, a proven development framework that integrates people, processes and technology to transform business and culture. “We didn’t have chat logs from customer service available,” says Kantsila, “so we ran mini-workshops with customer service personnel to get their input on citizens’ most common inquiries.”
The team began work on the digital assistant in December 2020 and launched it in early March of 2021—less than three months from the start date. Following publication, the team continued to monitor and refine the virtual assistant training and intent models based on actual customer questions.
Next up was the maternal advisory virtual assistant, which served expectant and new mothers. The department had an existing virtual assistant, but it was structured differently from the IBM watsonx Assistant virtual assistant, and the team had to redesign the intent model and do significant dialog building from the ground up. “Users were quite happy to see that there was a continuation of the chatbot,” says Kantsila.
The team then built an internal IT virtual assistant for employees that incorporated IBM Watson Discovery. When the virtual assistant cannot answer a question, the solution searches through an enormous instruction library for relevant documents to help.
Following the IT virtual assistant, the team developed a rental housing services virtual assistant, a financial services virtual assistant to help with billing and other finance-related inquiries and an International House Helsinki virtual assistant to help immigrants and new international employees settle in the Helsinki capital region.
Our employees are learning how to use different kinds of data and AI-based systems. Sometimes they’re afraid that a new system like AI is going to take their jobs. But now they are seeing that it’s supporting them and giving them more time to devote to helping patients and other citizens. ”
Currently, the City of Helsinki is running 10 virtual assistants, including a “multi-chatbot” that combines virtual assistants from several healthcare and social services organizations into one. Typically, the virtual assistants handle up to 300 customer contacts per day and can handle most inquiries from start to finish. The “multi-chatbot” takes advantage of IBM Watson Language Translator to translate skills training services, which are in Finnish, into Swedish and English, the other two predominant languages in Finland.
“The ‘multi-chatbot’ is part of our long-term vision for chatbots,” says Kantsila. “We want to tear down the silo walls that separate our organization, so they’re invisible to the user. Ultimately, we want to provide self-service features with our chatbots, enabling citizens to take action, Such cases could include changing an invoice due date or canceling an appointment.”
Innovation is top of mind in developing new virtual assistants. “We don’t just want to automate existing processes,” says Kantsila, “but rather think of new processes that can deliver services to citizens proactively, more efficiently and in a more user-friendly way.”
Employees are also starting to embrace the new technologies. “Our employees are learning how to use different kinds of data and AI-based systems,” says Lehtinen. “Sometimes they’re afraid that a new system like AI is going to take their jobs. But now they are seeing that it’s supporting them and giving them more time to devote to helping patients and other citizens.”
The City of Helsinki team continues to meet weekly with a local IBM team to plan and develop new virtual assistants and capabilities. “It really helps that the IBM team is open-minded and solution oriented,” says Kantsila. “Now that we have the foundations in place, we want to develop our existing chatbots further to gain even greater value. With IBM, we can throw around a lot of crazy-seeming ideas and openly discuss and refine them. I think because of that, we are moving into an even more exciting phase.”
The City of Helsinki is a government entity that provides a large number of services for its 650,000 citizens. Those services cover a wide range of areas, from healthcare to education to land use. With approximately 38,000 employees, the city is Finland’s largest employer
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Embark on a culinary journey through the ever-evolving world of digital leadership with our third edition of the CIONET Cookbook: Recipes for Digital Success. Unveiling the intricate trilemma faced by today’s Master Chefs, our trailblazing European CIOs address a challenge at the nexus of customer interests, digital transformation strategies, and IT modernisation. Their secret? Synchronising the gearing between customer, business, and technology to create a frictionless movement through the digital landscape.
The CIONET Cookbook uses the analogy of a five-star restaurant to explain the importance of optimally integrated technology, with the CIO as Master Chef. In order to provide the best service to its customers, a top restaurant must have the right atmosphere, an inviting menu, a well-equipped kitchen, talented and committed front-of-house and kitchen staff and smooth-running processes that ensure an enjoyable experience for diners.
The role of the CIO has evolved from managing systems to shaping outcomes: growth, resilience, and competitive edge are now won or lost in the technology arena. Today ’ s CIOs must balance stability with innovation, control costs while attracting scarce talent, and modernise legacy infrastructure while adopting emerging technologies.
As AI transitions from a specialised tool to an all-pervasive force, understanding its profound implications for our human lives is no longer merely academic but an urgent imperative for social well-being and strategic preparedness.
Geopolitical tensions have dominated the headlines for over two years now. In this context, the cyber threat landscape is also evolving rapidly. The protection and security of critical infrastructure – both physical and digital – is becoming increasingly important.
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