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Kalman Tiboldi - CTO & Founder at GemOne-TVH - Simplify or Die: Why Complexity Is the Real IT Challenge
Germany Oct 20, 2025 Country Members Virtual german
Die Realisierung des Potenzials von KI und datengesteuerten Strategien stellt nicht länger nur einen Wettbewerbsvorteil dar, sondern ist Heute auch entscheidend für den langfristigen Erfolg eines jeden Unternehmens. Unsere Wissensaustausch-Briefings "AI & Data Knowledge Transfer" zielen darauf ab, CIDOs und Senior Digital Leaders praktische Anwendungen aufzuzeigen und umsetzbaren Erkenntnissen von Fachexperten zu vermitteln, die den Weg für die transformative digitale Reise ebnen und beschleunigen.
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Belgium Oct 21, 2025 Invitation Only Physical english
In today's competitive landscape, customer expectations have never been higher. They demand a personalised, seamless experience at every touchpoint, from initial marketing contact to post-sale service. Unified data is at the heart of creating engaging customer experiences and is meant to fuel the 360 profile. However, for many organizations, a complete picture of the customer is fragmented, with critical data scattered in disconnected systems and departments. This exclusive roundtable will bring together Digital Leaders active in multiple industries to discuss a critical challenge: breaking down data silos to build a true 360° view of the customer. We will explore how to solve the complex integration challenges that prevent a unified view, and how to transform disparate data into a single source of truth. Join us to: Discover how to overcome the technical hurdles of integrating critical business systems, such as ERP and CRM platforms, to unify customer data. Explore real-world case studies on how organisations have successfully created unified customer insights to enhance personalisation and boost commercial and operational efficiency. Discuss best practices for turning fragmented data into actionable insights that can anticipate customer needs, drive revenue growth, and foster long-term loyalty. This is a unique opportunity for Digital Leaders who are ready to transform their customer engagement strategy and unlock the full potential of their data.
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Spain Oct 22, 2025 Country Members Physical spanish
Descubre cómo las organizaciones están utilizando la tecnología para impactar en el negocio a través de casos reales de uso y aprendizajes clave en áreas como ciberseguridad, automatización o data, contados por los protagonistas. Un espacio diseñado para inspirarte, conectar con expertos y potenciar la innovación en tu organización.
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Belgium Oct 22, 2025 Invitation Only Physical english
Enterprises are questioning whether private networks and stacked firewalls are still worthwhile investments. A newer approach operates on the open internet with Zero Trust, eliminates perimeter complexity, and reframes cybersecurity as a business performance metric for boards and audit committees. This is a closed-door, peer discussion, not a lecture. We’ll examine the promise and its pitfalls: Are the promised savings significant, or are they too good to be true? What risks do you introduce? How does this collide with your installed base, legacy OT, entrenched processes and team competencies, and how do you overcome that without breaking operations or credibility with the board? Two senior leaders from global companies will spark the dialogue with lived experience: Kurt De Ruwe, CIO AkzoNobel Frank Bolata, CIO Syensqo
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Poland Oct 23, 2025 Invitation Only Physical Polish
Cloud UP! ’25 to miejsce spotkań managerów, którzy chcą świadomie i skutecznie rozwijać swoje organizacje, wykorzystując najnowsze technologie. Nieformalnym hasłem tegorocznej edycji jest “Chmura gotowa na AI” - będziemy rozmawiać o tym, co sztuczna inteligencja naprawdę potrafi oraz pokazywać, jak wdrażać ją w praktyce. Wspólnie z ekspertami przeanalizujemy, jakie warunki muszą zostać spełnione, aby wdrożenia AI były zarówno skuteczne, jak i bezpieczne. Zerkniemy za kulisy najnowszych rodzimych produktów AI-owych, by zobaczyć ich możliwości, a także poznamy najciekawsze wdrożenia z wykorzystaniem Agentspace. Po raz kolejny spotkamy się w formule Share.Explore.Execute. Stawiamy na wymianę wiedzy i doświadczeń zdobytych podczas realizacji projektów. To one stanowią punkt wyjścia do odkrywania, testowania i skutecznej implementacji najlepszych rozwiązań w organizacjach. Cloud UP! ’25 to cztery ścieżki tematyczne, na które złożą się prezentacje, rozmowy, sesje live-demo oraz pogłębione dyskusje w formule roundtables: AI: Beyond the Hype Data Mastery Resilience & Regulatory Advanced Practitioners Dołącz do liderów chmurowych innowacji w Polsce i spotkaj się z nami już 23 października w Event Hall w Fabryce Norblina.
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Belgium Oct 23, 2025 Invitation Only Physical english
How to lead responsibly when technology can deceive better than a human? AI’s ability to shape our perceptions and create new realities is becoming increasingly sophisticated. While it opens significant opportunities, it also carries risks. What happens when AI goes beyond data and algorithms to influence - or even deceive - our senses? How does this change not only our understanding of reality but also the foundations of trust, creativity, and truth in business? AI isn’t just transforming business, it is altering how we experience and interpret everything around us. From AI-generated deepfakes to personalised experiences designed to influence behaviour, the line between truth and illusion is increasingly blurred. This event combines a roundtable discussion among peers with a hands-on sensory workshop, where you will experience illusions through sight, sound, taste, smell, and touch. Through these experiments, we will confront the ethical dilemmas that arise when AI has the power to fabricate realities and influence decisions.
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McLaren Racing fast-tracks data analytics in the race to accelerate
McLaren Racing, a Formula 1 powerhouse, leverages Alteryx to transform vast datasets into actionable insights. By automating data processes and enabling rapid analysis, McLaren enhances car design, manufacturing, and race performance. Alteryx empowers data-driven decision-making, optimizing budgets and driving innovation across the organization.
Fifty years ago, Bruce McLaren hand-picked a small group of engineers to design and build racing cars. Today, McLaren Racing has achieved 20 Formula 1 World Championships, 182 Grand Prix victories, and now employs over 800 people. McLaren’s successful racing heritage has been driven by a relentless desire to innovate, and they have consistently led the way in the development of groundbreaking technologies by engaging in strategic technology partnerships to improve performance.
With over 20 race weekends in the Formula 1 calendar, each generating 1.5 TB of data, the ability to collect, process, and act on that data is crucial. The team at McLaren Racing uses the Alteryx Analytics Automation Platform to accelerate strategic decision-making both on and off the track.
“IT plays a huge role in how we operate as a standard commercial entity and how we compete,” says Dan Keyworth, Director of Business Technology at McLaren Racing. “Everything we do across the three key verticals of design, build, and race is completely data-driven. Taking data parameters from something that is moving at high speed and figuring out how to engineer it to be better or go faster provides a competitive edge. Advanced analytics with Alteryx underpin this.”
With 80,000 components on a Formula 1 car and 90% of the car changing over the course of the race season, the ability to analyze effectively across the three verticals of design, build, and race is hugely important.
An average of 30 million race simulations are run to test every scenario of how each race will play out. The data to produce these simulations comes from multiple sources, including high-performance compute, the wind tunnel, computational fluid dynamics (CFD), and even data on the drivers themselves. As Edward Green, Head of Commercial Technology at McLaren Racing explains, “Alteryx allows the fast combination and correlation of those data sets so the teams can focus on what changes they can make that will improve performance iteratively across the course of the season.”
In the production phase, data on each car part is generated from the McLaren factory floor or from multiple external suppliers. The data will often be in differing formats, making it a challenge to understand and track costs. Alteryx automates the collection and processing of these varied data sets to accurately track production inventory and performance of parts.
Operating under a cost-cap does restrict the decision to move forward with the production of a part. To help inform build decisions, the McLaren team simulates the part virtually and uses computational fluid dynamics (CFD) to model the air flow through a virtual part on a car. The Formula 1 governing body regulates CFD run-times, so this process must be as efficient as possible. If a part passes through these testing processes, McLaren will produce the part and put that into the wind tunnel phase for more testing. Yet more data is generated, and if the part performs well in testing, the decision will be made to manufacture.
“On a race weekend, the data collected from that part will be combined with the other sensor parameters to test how it performed at scale,” says Green. “With Alteryx, we can combine the physical, virtual, and race world data to create optimal efficiency and build the most performant race-car possible.”
At the start of a race weekend, each race car has 300 telemetry sensors on board generating 100,000 parameters of information, including engine levels, fuel capacity, temperature, or even the amount of G-force the drivers will feel going into corners. This data is processed track-side using Alteryx and surfaced in real time to the driver engineers (speaking directly to the driver), and to the pit wall, where the leadership team and race strategy team sit. Allowing this data to flow seamlessly enables near real-time decision-making from a team that continues to challenge for podium positions, as demonstrated by their P1 and P2 finishes the Italian Grand Prix in September 2021.
The data analysis does not stop at the track. There are 30 people based at the McLaren Racing HQ in Surrey, England, performing more analysis on parts tested in the practice races on the Friday before race day and correlating this with the data that was collected during digital testing of the car. The McLaren team uses aero model correlation with Alteryx to analyze the delta between how a part performed on the track versus how it was expected to perform. Decisions are then made on the level of trackside tuning to get the best performance from a part.
When operating under a stringent cost-cap, every opportunity to control operating costs and streamline efficiencies is crucial. Keyworth is particularly impressed with the predictive analytics capabilities in Alteryx. “We can use the analytics tools to form a predictive picture on how much attrition we are likely to incur under certain conditions or on certain types of tracks. The insight is then used to decide how many spares to manufacture. Rather than go and manufacture ten, we can build what we are likely to use, which is also important from a sustainability perspective.”
From 2021, all Formula 1 teams are operating under a strict budget cap of $145M enforced by the governing body for world motor sport, the FIA. Such changes tend to either challenge organizations or bring out a competitive edge. For McLaren, the budget cap was an opportunity to assess innovative technologies that would help them control operating costs while driving performance enhancements. Green saw the potential for the Alteryx Platform to consolidate data from multiple disparate sources and enable data-led decision making at scale.“My job is to provide IT tools and platforms that make our business more efficient. By implementing a low-code analytics platform, we can free all our business users from the pain of data-wrangling and enable them to focus on outputs that drive our ultimate goal of winning races.”
“What impressed me with Alteryx was the speed of deployment and the ‘bring your own data’ upskilling model,” says Green. “Instead of sitting in hours of workshops working on dummy data, our teams were able to show up with live scenarios and test the capabilities of the Platform straight away.”
The “co-piloting” method of upskilling puts the technology into the hands of users early on and, with the support of the Alteryx solutions engineers, it was easy to identify use cases across the McLaren Racing business functions. The code-friendly interface allowed deployment into the digital transformation team, along with marketing, software and IT, and aerodynamics.
“Alteryx is changing mindsets around how our people use data to solve problems. With the implications of the cost-cap, this change is super important,” says Green.
Taking data parameters from something that is moving at high speed and figuring out how to engineer it to be better or go faster provides a competitive edge. Advanced analytics with Alteryx underpin this.
Dan Keyworth
Director of Business Technology, McLaren Racing
McLaren
The capabilities of Alteryx go beyond the sport of motor racing, and McLaren is also using the Alteryx Platform to enhance efficiencies and strengthen insights operationally in the finance and marketing departments.
Formula 1 fans are renowned for being the most loyal and passionate in the sports industry. The geospatial capabilities in Alteryx provide a deeper layer of understanding to fan data. By correlating fan and lifestyle partner location data, the marketing teams can create new engagement opportunities.
“If a lifestyle partner has a location in a city which happens to be near where many of our fans are based, we may decide to hold an event at that facility,” explains Keyworth. “It is meaningful to be able to innovate and bring our fans closer to the sport, especially in the wake of a global pandemic.”
For their finance teams, the Alteryx Platform is creating deeper alignments with the business from a regulatory and commercial point of view. “We are a standard commercial entity heavily driven by financial and legal processes, and there is a lot of data involved in all of those things,” says Keyworth. “Alteryx not only has a large customer base in the financial industry, but a raft of strategic partners who can assist with very specific financial problems. We are excited to see the Alteryx capabilities continue to strengthen alignment and agility across the McLaren Racing organization.”
With Alteryx, the physical, virtual, and race world data can be combined to create optimal efficiency and build the most performant race car possible.
Edward Green
Head of Commercial Technology at McLaren Racing
McLaren
The team can track performance at every stage and make fast data-led enhancements
Teams across the business can use data to make an impact regardless of coding background
Advanced analytics enables performance and compliance in a new era of racing
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