Giuseppe Ficara - The Untold Story of Amplifon's Data & AI Transformation

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Spain 5-11-25 Country Members Physical spanish
Growth Quest 2025: Transformando la colaboración entre negocio y tecnología La tecnología se ha consolidado como una palanca indispensable para impulsar el crecimiento. Sin embargo, la clave para aprovechar todo su potencial radica en algo más profundo: la colaboración efectiva entre los departamentos de negocio y tecnología. La edición 2025 de este encuentro se centrará en explorar cómo las organizaciones pueden trascender los desafíos tradicionales de comunicación y alineación entre estas áreas para crear sinergias que impulsen resultados estratégicos y sostenibles. Este año, además de analizar las dinámicas habituales de esta colaboración, damos un paso más allá para abordar otros temas de interés: De proyectos a productos digitales: ¿Cómo podemos transformar la cultura organizacional hacia un enfoque centrado en el producto digital, maximizando valor y adaptabilidad? Gobernanza IT eficaz: Muchas empresas han ejecutado grandes iniciativas tecnológicas, pero carecen de una estructura de gobernanza sólida. Exploraremos cómo establecer marcos efectivos que gestionen riesgos, prioricen recursos y fomenten la transparencia. Gestión estratégica del cambio: Superar barreras culturales y organizativas para adoptar nuevos modelos de colaboración y operación. Modelos de Innovación en el negocio: Conoceremos qué buenas prácticas están aplicando algunas compañías para innovar y desarrollar nuevas líneas, sin impactar en el negocio tradicional o principal.
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Nel mondo digitale odierno, l'IA e le tecnologie dei dati sono forze trainanti che stanno rimodellando i settori e favorendo livelli senza precedenti di agilità e innovazione. Questo evento presenta avanzamenti all'avanguardia come l'IA generativa e i modelli di base, consentendo alle organizzazioni di offrire esperienze personalizzate e soluzioni trasformative su larga scala. Scopri come l'adozione di strategie agili, potenziate dall'IA, stia supportando i leader aziendali nell'adattarsi ai continui cambiamenti del mercato.
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Belgium 6-11-25 Invitation Only Physical english
The modern cyber threat landscape has evolved from simple data breaches to sophisticated, systemic attacks designed to cripple an entire organisation. Ransomware, in particular, has made traditional backup and recovery strategies insufficient, as attackers often compromise backups before launching their main assault. In this new reality, the question is no longer "if" an attack will happen, but "when” and how quickly you can recover. Furthermore, regulations like DORA and NIS2 are making robust recovery a legal imperative, compelling businesses to adopt solutions that can guarantee data integrity and business continuity even after a catastrophic cyber event, making a Cybervault a critical component of regulatory compliance.
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Poland 6-11-25 Squad Only Virtual Polish
Chmura daje ogrom możliwości obserwacji, ale też łatwo wpaść w pułapkę nadmiaru metryk i alertów. Jak zbudować monitoring i raportowanie tak, by faktycznie wspierały decyzje, a nie przytłaczały szumem? Maciej Lutostański z Benefit Systems pokaże, jak jego zespół wykorzystuje natywne narzędzia dostawców (głównie AWS) oraz sprawdzone rozwiązania open source – Grafanę do wizualizacji, Loki do centralizowanego logowania, Prometheusa do monitoringu i alertingu oraz KubeCost do zarządzania kosztami. Dyskutować będziemy o tym, jak zrównoważyć kontrolę, przejrzystość i efektywność w złożonych środowiskach chmurowych.
Read MoreNetherlands 10-11-25 Country Members
CIONET Nederland vertrekt met een groep Nederlandse CIO's en digital leaders 10 november 2025 voor de geheel verzorgde CIO Innovation Trip naar de Web Summit in Lissabon, Portugal. Gedurende 3 dagen worden we ondergedompeld in innovatie, nieuwe ontwikkelingen en cutting edge technologieën. Wil jij mee? Meld je aan.
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Germany 11-11-25 Country Members Physical english
On the eve of the ServiceNow World Forum, CIONET invites you to an exclusive dinner in the fabulous Restaurant Little London in the heart of Munich City. Join leading CIOs, CDOs, and ServiceNow product owners for a candid exchange on how to get the most from your ServiceNow investment.
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France Nov 4, 2025 Country Members Physical french
Join us on the evening of 4th November for dinner and discussion in the company of experts from BT and Cisco. Hosted at an exclusive venue, this is the perfect opportunity to network, exchange ideas with your peers and leave with actionable insights.
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Spain Nov 5, 2025 Country Members Physical spanish
Este año, además de analizar las dinámicas habituales de la colaboración entre tecnología y negocio para trascender los desafíos tradicionales de comunicación y alineación, damos un paso más allá para abordar otros temas de interés: cómo evolucionar de cultura de proyectos a producto digital, mejores prácticas en Gobernanza IT eficaz., gestión estratégica del cambio o modelos de innovación en el negocio.
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Italy Nov 6, 2025 Country Members Physical italian
Nel mondo digitale odierno, l'IA e le tecnologie dei dati sono forze trainanti che stanno rimodellando i settori e favorendo livelli senza precedenti di agilità e innovazione. Questo evento presenta avanzamenti all'avanguardia come l'IA generativa e i modelli di base, consentendo alle organizzazioni di offrire esperienze personalizzate e soluzioni trasformative su larga scala. Scopri come l'adozione di strategie agili, potenziate dall'IA, stia supportando i leader aziendali nell'adattarsi ai continui cambiamenti del mercato.
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Belgium Nov 6, 2025 Invitation Only Physical english
The modern cyber threat landscape has evolved from simple data breaches to sophisticated, systemic attacks designed to cripple an entire organisation. Ransomware, in particular, has made traditional backup and recovery strategies insufficient, as attackers often compromise backups before launching their main assault. In this new reality, the question is no longer "if" an attack will happen, but "when” and how quickly you can recover. Furthermore, regulations like DORA and NIS2 are making robust recovery a legal imperative, compelling businesses to adopt solutions that can guarantee data integrity and business continuity even after a catastrophic cyber event, making a Cybervault a critical component of regulatory compliance.
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Netherlands Nov 10, 2025 Public Physical english
CIONET Nederland vertrekt met een groep Nederlandse CIO's en digital leaders 10 t/m 12 november 2025 voor de geheel verzorgde CIO Innovation Trip naar de Web Summit in Lissabon, Portugal. Reis jij mee of neem je collega(s) mee!
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Germany Nov 11, 2025 Country Members Physical english
On the eve of the ServiceNow World Forum, CIONET invites you to an exclusive dinner in the fabulous Restaurant Little London in the heart of Munich City. Join leading CIOs, CDOs, and ServiceNow product owners for a candid exchange on how to get the most from your ServiceNow investment.
Read More
France Nov 4, 2025 Country Members Physical french
Join us on the evening of 4th November for dinner and discussion in the company of experts from BT and Cisco. Hosted at an exclusive venue, this is the perfect opportunity to network, exchange ideas with your peers and leave with actionable insights.
Read More
Spain Nov 5, 2025 Country Members Physical spanish
Este año, además de analizar las dinámicas habituales de la colaboración entre tecnología y negocio para trascender los desafíos tradicionales de comunicación y alineación, damos un paso más allá para abordar otros temas de interés: cómo evolucionar de cultura de proyectos a producto digital, mejores prácticas en Gobernanza IT eficaz., gestión estratégica del cambio o modelos de innovación en el negocio.
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Italy Nov 6, 2025 Country Members Physical italian
Nel mondo digitale odierno, l'IA e le tecnologie dei dati sono forze trainanti che stanno rimodellando i settori e favorendo livelli senza precedenti di agilità e innovazione. Questo evento presenta avanzamenti all'avanguardia come l'IA generativa e i modelli di base, consentendo alle organizzazioni di offrire esperienze personalizzate e soluzioni trasformative su larga scala. Scopri come l'adozione di strategie agili, potenziate dall'IA, stia supportando i leader aziendali nell'adattarsi ai continui cambiamenti del mercato.
Read More
Belgium Nov 6, 2025 Invitation Only Physical english
The modern cyber threat landscape has evolved from simple data breaches to sophisticated, systemic attacks designed to cripple an entire organisation. Ransomware, in particular, has made traditional backup and recovery strategies insufficient, as attackers often compromise backups before launching their main assault. In this new reality, the question is no longer "if" an attack will happen, but "when” and how quickly you can recover. Furthermore, regulations like DORA and NIS2 are making robust recovery a legal imperative, compelling businesses to adopt solutions that can guarantee data integrity and business continuity even after a catastrophic cyber event, making a Cybervault a critical component of regulatory compliance.
Read More
Netherlands Nov 10, 2025 Public Physical english
CIONET Nederland vertrekt met een groep Nederlandse CIO's en digital leaders 10 t/m 12 november 2025 voor de geheel verzorgde CIO Innovation Trip naar de Web Summit in Lissabon, Portugal. Reis jij mee of neem je collega(s) mee!
Read More
Germany Nov 11, 2025 Country Members Physical english
On the eve of the ServiceNow World Forum, CIONET invites you to an exclusive dinner in the fabulous Restaurant Little London in the heart of Munich City. Join leading CIOs, CDOs, and ServiceNow product owners for a candid exchange on how to get the most from your ServiceNow investment.
Read MoreBanco Santander Consumer Portugal Adopts the OutSystems Platform
Banco Santander Consumer Portugal selected OutSystems to power its ambitious digital transformation program in 2017. Working with OutSystems partner KPMG, the bank had replaced 70% of its core systems by the beginning of 2020. With a new agile IT architecture, the bank is now able to innovate at speed, to launch new channels and solutions.

“The OutSystems development approach has greatly contributed to the success of the program. It has improved our agile practices and helped us involve business users in a much more responsive way.” - Domingos FerreiraIT & Operations Director, Banco Santander Consumer Portugal
Banco Santander Consumer Portugal, part of Santander Group, a top-10 global financial services group, provides credit solutions to consumers both directly and via leading consumer goods and automotive partners. In Portugal, Santander Consumer financed loans totaling 465 million Euros in 2018.
Santander Consumer was struggling to adapt to a fast-changing market. Successive mergers and acquisitions had led to a complex IT architecture, which added cost and delays to every IT related improvement or innovation.
Santander Consumer faced increasing competition, and the bank's business strategy was to diversify and become a major player in the consumer loan and insurance markets.
The bank's leadership realized that it needed to escape the inertia imposed by its hard-to-change legacy IT, to speed-up the launch of new products, services, and digital experiences.
"Working with OutSystems and KPMG, we have built a new IT architecture, replaced 70% of our core systems, and streamlined our operations. We are now executing the business vision and delivering new digital channels and solutions to lead in the consumer finance market.” - Domingos FerreiraIT & Operations Director, Banco Santander Consumer Portugal

In 2016, Santander Consumer put together a company-wide task-force to digitally transform every aspect of the business, including products, processes, channels, compliance, and IT. KPMG were appointed to help deliver the transformation program between 2017 to 2019.
Following an extensive evaluation, OutSystems was selected as the low-code application development platform to refresh the bank’s technology. Key selection criteria included:
Santander Consumer’s Management was also impressed that the OutSystems team quickly grasped the full extent of the proposed wide-ranging transformation program.
The digital transformation required a new, agile IT architecture to replace many of Santander Consumer’s 20-year old systems. Fundamental to this was the creation of an enterprise service bus, a new business process management layer, and new channels for all product stakeholders. All of these were to be developed on the OutSystems platform.
The new architecture enables fast and flexible development and maximizes the reuse of code across multiple products and channels. The bank is now able to quickly digitalize processes and streamline operations so that it can launch new products and channels in a much more efficient way.
These improvements and innovations are transforming the way that the bank operates and engages with partners and customers.
The “NeXt Future” program includes 47 distinct initiatives and 14 new solutions, developed in three years by an internal team of around 20 people, from IT, operations, and various business departments, and up to 40 people from KPMG.

Many reusable components have already transitioned to the new architecture, including:
In late 2018, the first solutions went live for consumer credit and personal loans, which are high priority growth targets for Santander Consumer. Other solutions built with OutSystems that are already in production include:
Santander Consumer has also built a new portal for auto dealers that, at the time of writing, is about to go live. This comprehensive solution will significantly simplify and improve the onboarding experience for auto dealers and their customers by enabling document upload and real-time status updates throughout the process.
The bank is also about to launch new fully-integrated solutions for credit recovery and associated litigation.

KPMG is one of the world's leading professional services firms. We are proud of our firm's strong and established reputation, a reputation that is built on a long history of independence, integrity...
Learn more about KPMG Advisory - Consultores de Gestão, S.A.By the beginning of 2020, Santander had replaced 70% of the processes that were in its legacy core systems. As Domingos Ferreira, IT & Operations Director, puts it, “In just three years, we have replaced and improved a technology architecture that took us 20 years to develop.”
However, technology change is not, in itself, the end-goal. The real achievement is the new-found agility that allows the bank to quickly launch new propositions to market, with streamlined, digitally-optimized processes, and significantly improved customer experience.
Moreover, higher customer satisfaction scores confirm that improved customer experiences are making a difference.
“The OutSystems development approach has greatly contributed to the success of the program,” says Domingos. “It has improved our agile practices and helped us involve business users in a much more responsive way.”
Cultural change goes hand-in-hand with Santander Consumer’s digital transformation, as the bank adopts a more customer-centric, agile approach to develop and deliver the products and experiences its partners and users need.
In summary, here are just a few of the achievements delivered over the three-year program:
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Embark on a culinary journey through the ever-evolving world of digital leadership with our third edition of the CIONET Cookbook: Recipes for Digital Success. Unveiling the intricate trilemma faced by today’s Master Chefs, our trailblazing European CIOs address a challenge at the nexus of customer interests, digital transformation strategies, and IT modernisation. Their secret? Synchronising the gearing between customer, business, and technology to create a frictionless movement through the digital landscape.
The CIONET Cookbook uses the analogy of a five-star restaurant to explain the importance of optimally integrated technology, with the CIO as Master Chef. In order to provide the best service to its customers, a top restaurant must have the right atmosphere, an inviting menu, a well-equipped kitchen, talented and committed front-of-house and kitchen staff and smooth-running processes that ensure an enjoyable experience for diners.
The role of the CIO has evolved from managing systems to shaping outcomes: growth, resilience, and competitive edge are now won or lost in the technology arena. Today ’ s CIOs must balance stability with innovation, control costs while attracting scarce talent, and modernise legacy infrastructure while adopting emerging technologies.
As AI transitions from a specialised tool to an all-pervasive force, understanding its profound implications for our human lives is no longer merely academic but an urgent imperative for social well-being and strategic preparedness.
Geopolitical tensions have dominated the headlines for over two years now. In this context, the cyber threat landscape is also evolving rapidly. The protection and security of critical infrastructure – both physical and digital – is becoming increasingly important.
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