Kalman Tiboldi - CTO & Founder at GemOne-TVH - Simplify or Die: Why Complexity Is the Real IT Challenge
Find out more:
Belgium 9-9-25 Squad Only Physical english
As Belgium navigates the complexities of GDPR and various data sovereignty regulations, organizations across multiple industries face both challenges and opportunities in managing their data across borders. The quest for compliance often intersects with the need for business growth, raising questions about the balance between protection and progress. How can companies effectively own and safeguard their data while ensuring compliance without stifling innovation and expansion in a multi-industry landscape?
Read MorePoland 9-9-25 Invitation Only Virtual Polish
Utrzymanie talentów w organizacji IT ulokowanej na konkurencyjnym rynku pracy to nie lada zadanie. A jeśli do tego mówimy o organizacji z sektora publicznego? O swoich i swojej organizacji doświadczeniach, metodach i programach opowie Anna Wituła z CIRF. Będzie to jak zawsze okazja do dyskusji na temat różnych sposobów na utrzymanie talentów w firmie.
Read MoreBelgium 11-9-25 Squad Only Virtual english
You’ve built the portal. Added the chatbot. Rolled out self-service. But your support lines are still ringing. And your frontline teams are still improvising. If you want digital services to feel seamless, not just look polished, this session brings you back to where value is felt: at the frontline.
Read MorePoland 11-9-25 Invitation Only Virtual Polish
W fabrykach cyberbezpieczeństwo często zależy od podwykonawców – integratorów, dostawców systemów automatyki i firm serwisowych, które mają zaskakująco szeroki dostęp do infrastruktury OT. W tej prezentacji Igor Zbyryt z BZK pokaże, jak z perspektywy końcowego użytkownika i integratora wygląda współpraca z tymi firmami oraz jakie realne ryzyka to niesie – również w kontekście NIS2. Zamiast wyliczać różnice między IT a OT, skupi się na wspólnym mianowniku i tym, co trzeba zmienić w podejściu organizacji, żeby cyber w produkcji zaczęło działać.
Read MoreBelgium 13-9-25 All Members Physical english
Join us for a scenic ride along the route of the Brabantse Pijl!This ride is suitable for all levels of cyclists and doesn’t require advanced technical skills. We’ll start at de Zoete Waters, where parking is available, and head into the charming Brabant region. Along the way, we’ll tackle some of the area’s iconic climbs — including the legendary Moskesstraat, known for its cobbled character and history in pro cycling. Expect a relaxed, friendly atmosphere and beautiful views throughout. Whether you're training, exploring, or just riding for fun, you’re more than welcome to join!
Read MoreBelgium 16-9-25 Squad Only Physical english
The system works. That’s the problem. It’s old, complex, deeply integrated, and still running your most critical operations. Everyone agrees change is needed. But no one wants to be the one who breaks it. The stakes are too high.
Read MoreGermany Sep 9, 2025 Country Members Physical german
Vom ersten Use Case zur strategischen Neuausrichtung CIONET lädt bereits zum vierten Mal zu einem exklusiven Roundtable für CIOs und Digitalverantwortliche aus Logistik und Handel ein. Im Mittelpunkt des Abends steht die Frage, wie Unternehmen ihre KI-Initiativen erfolgreich skalieren und aus ersten Use Cases echten strategischen Mehrwert schaffen. Microsoft 365 für Frontline Worker: Moderne Tools, die Mitarbeitende im Tagesgeschäft entlasten ServiceNow für Prozessintegration: Automatisierte End-to-End-Workflows – vom Schadensfall bis zur Retourenabwicklung KI-gestützte Disposition und Planung: Mit smarten Algorithmen zur optimierten Supply Chain Digitale Lieferketten und letzte Meile: Transparenz, Effizienz und Kundenzentrierung durchgängig gedacht
Read MoreBelgium Sep 13, 2025 All Members Physical english
Join us for a wonderful ride. The ride is accessible to all levels of riders and doesn't require extensive technical skills. More information will follow soon. Looking forward to ride together!
Read MoreGermany Sep 17, 2025 Country Members Physical german
Cybersecurity ist längst kein reines IT-Thema mehr – sie betrifft das gesamte Unternehmen. Doch während die Bedrohungslage zunimmt, geraten viele Security-Verantwortliche an ihre Belastungsgrenzen: zwischen 24/7-Verantwortung, wachsenden Anforderungen und dem ständigen Innovationsdruck.
Read MoreGermany Sep 17, 2025 Country Members Physical german
IT-Betrieb und Cybersicherheit stehen heute unter extremem Druck: steigende Komplexität, wachsende regulatorische Anforderungen (NIS2, DORA, KRITIS), chronische Ressourcenknappheit – und gleichzeitig eine Bedrohungslage, die keine Verzögerungen duldet. Trotzdem agieren viele IT- und Security-Teams noch immer in Silos. Die Folge: ineffiziente Abläufe, Tool-Wildwuchs, langsame Reaktion auf Vorfälle und unklare Verantwortlichkeiten.
Read MoreGermany Sep 18, 2025 Country Members Virtual german
Nachhaltigkeit ist für CIOs nicht nur ein „Nice-to-have“, sondern eine strategische Priorität – sie beeinflusst direkt die finanzielle Performance, die operative Effizienz und die langfristige Wettbewerbsfähigkeit.
Read MoreBelgium Sep 18, 2025 Country Members Physical french
La dette technique est comparable à la négligence des réparations d'une maison. Ignorer un toit qui fuit peut faire gagner du temps aujourd'hui, mais cela pourrait conduire à l'effondrement du plafond plus tard. Pour remédier à la dette technique, il faut trouver et réparer ces fuites dès maintenant et mettre en place un plan d'entretien de la maison afin qu'elle soit prête pour les extensions futures. Pour résoudre ces problèmes, il faut définir des priorités stratégiques, communiquer clairement avec les parties prenantes et établir une feuille de route à long terme pour la modernisation. Cet événement se déroulera entièrement en français.
Read MoreGermany Sep 9, 2025 Country Members Physical german
Vom ersten Use Case zur strategischen Neuausrichtung CIONET lädt bereits zum vierten Mal zu einem exklusiven Roundtable für CIOs und Digitalverantwortliche aus Logistik und Handel ein. Im Mittelpunkt des Abends steht die Frage, wie Unternehmen ihre KI-Initiativen erfolgreich skalieren und aus ersten Use Cases echten strategischen Mehrwert schaffen. Microsoft 365 für Frontline Worker: Moderne Tools, die Mitarbeitende im Tagesgeschäft entlasten ServiceNow für Prozessintegration: Automatisierte End-to-End-Workflows – vom Schadensfall bis zur Retourenabwicklung KI-gestützte Disposition und Planung: Mit smarten Algorithmen zur optimierten Supply Chain Digitale Lieferketten und letzte Meile: Transparenz, Effizienz und Kundenzentrierung durchgängig gedacht
Read MoreBelgium Sep 13, 2025 All Members Physical english
Join us for a wonderful ride. The ride is accessible to all levels of riders and doesn't require extensive technical skills. More information will follow soon. Looking forward to ride together!
Read MoreGermany Sep 17, 2025 Country Members Physical german
Cybersecurity ist längst kein reines IT-Thema mehr – sie betrifft das gesamte Unternehmen. Doch während die Bedrohungslage zunimmt, geraten viele Security-Verantwortliche an ihre Belastungsgrenzen: zwischen 24/7-Verantwortung, wachsenden Anforderungen und dem ständigen Innovationsdruck.
Read MoreGermany Sep 17, 2025 Country Members Physical german
IT-Betrieb und Cybersicherheit stehen heute unter extremem Druck: steigende Komplexität, wachsende regulatorische Anforderungen (NIS2, DORA, KRITIS), chronische Ressourcenknappheit – und gleichzeitig eine Bedrohungslage, die keine Verzögerungen duldet. Trotzdem agieren viele IT- und Security-Teams noch immer in Silos. Die Folge: ineffiziente Abläufe, Tool-Wildwuchs, langsame Reaktion auf Vorfälle und unklare Verantwortlichkeiten.
Read MoreGermany Sep 18, 2025 Country Members Virtual german
Nachhaltigkeit ist für CIOs nicht nur ein „Nice-to-have“, sondern eine strategische Priorität – sie beeinflusst direkt die finanzielle Performance, die operative Effizienz und die langfristige Wettbewerbsfähigkeit.
Read MoreBelgium Sep 18, 2025 Country Members Physical french
La dette technique est comparable à la négligence des réparations d'une maison. Ignorer un toit qui fuit peut faire gagner du temps aujourd'hui, mais cela pourrait conduire à l'effondrement du plafond plus tard. Pour remédier à la dette technique, il faut trouver et réparer ces fuites dès maintenant et mettre en place un plan d'entretien de la maison afin qu'elle soit prête pour les extensions futures. Pour résoudre ces problèmes, il faut définir des priorités stratégiques, communiquer clairement avec les parties prenantes et établir une feuille de route à long terme pour la modernisation. Cet événement se déroulera entièrement en français.
Read MoreCreating sweet, lasting memories.
Barilla’s first-ever D2C brand drives profitability and builds customer loyalty with Adobe Commerce.
When Italians want to show their affection for others, they often do so by cooking, whether for an intimate dinner, family gathering, big celebration, or just an indulgent snack. For generations, cooks throughout Italy have turned to Barilla products to create meals made from the heart.
Best known for its pastas and sauces, the Parma-based manufacturer also produces high-quality breads, cereals, cookies, and cakes that can be found in most Italian pantries.
Communicating directly with consumers
Although Barilla enjoys a strong, loyal following, seasonality, holidays, festivals, and special occasions drive the performance of some of its product lines. The company wanted create demand for these products throughout the year and form a more personal connection with customers.
To achieve this goal, Barilla decided to create a digital startup within the company to allow consumers to express their affection or acknowledge birthdays, anniversaries, or milestone events with personalized products. The startup was christened Dedicato a te (‘Dedicated to You’).
Not only was the concept unprecedented within the company, but its business model was too: Whereas Barilla traditionally sold through supermarkets and retailers, Dedicato a te would be its first direct-to-consumer channel. Moreover, it was a timely response to increasing consumer demand for bespoke experiences.
“Dedicato a te is a strategic testbed for us,” explains Laura Pezzotta, head of Barilla’s Personalization Unit. “It is a way to gain experience in e-commerce, become more relevant to consumers, improve our velocity and agility and increase the emotional relationship among our brands and people.”
“Adobe is a brand I trust. Plus, it’s known for keeping its platforms updated with the latest features and functionalities, which will in turn keep our offering fresh and relevant.” Laura Pezzotta - Head of Personalization Unit, Barilla
To evaluate the technology options, Barilla brought in e-commerce consultant and Adobe Gold Solution Partner Alpenite. The company suggested Adobe Commerce, part of Adobe Experience Cloud.
Laura and her team liked the fact that Commerce provided easy system integration and was customizable. It also offered the flexibility and scalability to meet in the future various market demands.
“I felt comfortable with Adobe immediately,” recalls Laura. “It is a brand I trust, and the depth and breadth of Adobe Commerce matched our requirements. Plus, Adobe is known for keeping its platforms updated with the latest features and functionalities, which will in turn keep our offering fresh and relevant.”
With the e-commerce platform chosen, the Alpenite team got to work building a technology stack to orchestrate the funneling process. This involved integrating Barilla’s CRM, Identity Management, and WMS systems, plus the systems of six suppliers involved in the production chain. The team also used Page Builder to develop storytelling and content pages to target diverse audiences as they moved through the site.
Alpenite used out-of-the-box Adobe tools to design a configurator that enables consumers to visualize and personalize their product selections in 3D. Laura Pezzotta says: “We were building one of the first applications of hyper-personalization in the food industry. But we had to get our approach right – we had to show customers the value of buying a more expensive customized offering rather than a more standard product off-the-shelf.”
Barilla launched a limited edition of its most iconic product, designed a brand-new snack tin to keep products fresh, and converted customer feedback into actionable insights and exclusive packaging.
Launched in tandem with a national marketing campaign and promoted around Valentine’s Day, Mother’s Day, Friendship Day, Christmas, and other annual milestones, Dedicato a te immediately impressed the Italian public with its innovative and immersive 3D buying experience.
Using the configurator, customers browse and select from a range of customizable product options including Mulino Bianco cakes, cookies, and snacks as well as Pan di Stelle cocoa biscuits. Customers can personalize the recyclable tin packaging with names, messages, and even photos to create a gift that is both delicious and a thoughtful, memorable keepsake.
After confirming payment and shipping details, customers typically wait 10 days to receive their order. During that time, they are kept up to date on progress via email. Laura explains: “After the satisfaction of designing their own gift, it was important to maintain a customer’s joy until their order arrives.”
Net Promoter Score surveys validate that approach, with 94% of respondents saying they are likely to re-purchase, while 92% report being satisfied with their products and an equal amount would recommend the site to others.
In 2021, Barilla created specific communication campaigns to lift brand awareness, launched new products, developed new packages, and partnered with brands for merchandising opportunities.
In its first year, customers embraced the opportunity to create personalized gifts through the site, with the majority of orders placed by 25- to 44-year-olds, a lucrative market segment. Recipients sharing the joy of receiving their gifts over social media channels generated tens of thousands of additional leads.
he site’s success has also sparked innovation in the form of products designed from the outset for customization, such as Mulino Bianco Biscolettere lettered breakfast biscuits and a vintage limited edition, the famous minicake Soldino popular during 80s.
Commerce data helps Laura Pezzotta and her team fine-tune the site and optimize operations, too. She says: “Through the data, we can see the direct consequences of our actions, from adding a new site feature to a one-off marketing campaign. The data is also useful for engaging and educating internal stakeholders.”
“Through this project and the use of Adobe Commerce, we amassed valuable knowledge and best practices that will shape the future direction of Barilla D2C streams.” Laura Pezzotta - Head of Personalization Unit, Barilla
Dedicato a te was able to manage limited edition iconic vintage products, collaborations with renowned artists and brands, and new customizable packaging formats and materials.
Reflecting on the success of Dedicato a te, Laura Pezzotta says: “Through this project and the use of Adobe Commerce, we amassed valuable knowledge and best practices that will shape the future direction of Barilla D2C streams.”
246 Views 0 Likes Read More
Embark on a culinary journey through the ever-evolving world of digital leadership with our third edition of the CIONET Cookbook: Recipes for Digital Success. Unveiling the intricate trilemma faced by today’s Master Chefs, our trailblazing European CIOs address a challenge at the nexus of customer interests, digital transformation strategies, and IT modernisation. Their secret? Synchronising the gearing between customer, business, and technology to create a frictionless movement through the digital landscape.
The CIONET Cookbook uses the analogy of a five-star restaurant to explain the importance of optimally integrated technology, with the CIO as Master Chef. In order to provide the best service to its customers, a top restaurant must have the right atmosphere, an inviting menu, a well-equipped kitchen, talented and committed front-of-house and kitchen staff and smooth-running processes that ensure an enjoyable experience for diners.
Geopolitical tensions have dominated the headlines for over two years now. In this context, the cyber threat landscape is also evolving rapidly. The protection and security of critical infrastructure – both physical and digital – is becoming increasingly important.
In our new app, our members connect with other digital leaders from around the world to find better solutions to their challenges.
Connect with digital leaders like you
Share ideas, best practices, and new resources
Experience inspiring and thought-provoking content and conversations you can’t find anywhere else
Make better, more well-informed decisions about the topics that are most important to you
Head of IT Germany and Regional Office Lead Munich, Microsoft
IT Director, IT Thinker
Vice president IT & Compliance, VisionaryRCM (A Carlyle Grp Company)
CIONET’s mission is to help IT executives become more at ease and above all more successful in their jobs. So they can do more than just keep up with change but ultimately define it. CIONET opens up a whole new universe of opportunities in IT management.
With the largest membership of corporate digital leaders across Europe, Latin America, US and Australia, CIONET has the expertise and pioneering vision to solve or address any IT management challenge.
From our local and global events, from our publications and research to our executive education programmes, everything we do is aimed at making sure digital leaders maximise their potential.
with digital leaders who share your interests, who face the same challenges, who care about the same topics.
stories, experiences, and ideas around our shared mission.
from our exclusive events, publications and research.
inspiration, thought-provoking conversations, expert perspectives and exclusive first-hand content each and every day
and make better, more well-informed decisions on how to lead your digital business.
your potential. Realise your ambitions.
You can either send us a registered handwritten letter explaining why you'd like to become a member or you can simply talk to us right here!
Would you like to know more about CIONET, membership or partnership opportunities? Do you have feedback or any other question? Send us a message!