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CIONET - What's next

Connecting ambitious digital leaders and businesses around the globe.

Catch up on the upcoming CIONET Events

             
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Germany Sep 9, 2025 Country Members Physical german

Frankfurt: AI Driven Logistics

Vom ersten Use Case zur strategischen Neuausrichtung CIONET lädt bereits zum vierten Mal zu einem exklusiven Roundtable für CIOs und Digitalverantwortliche aus Logistik und Handel ein. Im Mittelpunkt des Abends steht die Frage, wie Unternehmen ihre KI-Initiativen erfolgreich skalieren und aus ersten Use Cases echten strategischen Mehrwert schaffen. Microsoft 365 für Frontline Worker: Moderne Tools, die Mitarbeitende im Tagesgeschäft entlasten ServiceNow für Prozessintegration: Automatisierte End-to-End-Workflows – vom Schadensfall bis zur Retourenabwicklung KI-gestützte Disposition und Planung: Mit smarten Algorithmen zur optimierten Supply Chain Digitale Lieferketten und letzte Meile: Transparenz, Effizienz und Kundenzentrierung durchgängig gedacht

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Belgium Sep 13, 2025 All Members Physical english

CIONET Cycling Event

Join us for a wonderful ride. The ride is accessible to all levels of riders and doesn't require extensive technical skills. More information will follow soon. Looking forward to ride together!

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Germany Sep 17, 2025 Country Members Physical german

München: Cyber Security Fatigue

Cybersecurity ist längst kein reines IT-Thema mehr – sie betrifft das gesamte Unternehmen. Doch während die Bedrohungslage zunimmt, geraten viele Security-Verantwortliche an ihre Belastungsgrenzen: zwischen 24/7-Verantwortung, wachsenden Anforderungen und dem ständigen Innovationsdruck.

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Germany Sep 17, 2025 Country Members Physical german

Köln: CIO & CISO, das Rezilienz-Power-Duo

IT-Betrieb und Cybersicherheit stehen heute unter extremem Druck: steigende Komplexität, wachsende regulatorische Anforderungen (NIS2, DORA, KRITIS), chronische Ressourcenknappheit – und gleichzeitig eine Bedrohungslage, die keine Verzögerungen duldet. Trotzdem agieren viele IT- und Security-Teams noch immer in Silos. Die Folge: ineffiziente Abläufe, Tool-Wildwuchs, langsame Reaktion auf Vorfälle und unklare Verantwortlichkeiten.

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Germany Sep 18, 2025 Country Members Virtual german

Online: Nachhaltige IT - CIDO Priorität

Nachhaltigkeit ist für CIOs nicht nur ein „Nice-to-have“, sondern eine strategische Priorität – sie beeinflusst direkt die finanzielle Performance, die operative Effizienz und die langfristige Wettbewerbsfähigkeit.

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Belgium Sep 18, 2025 Country Members Physical french

Les Rencontres: La dette technique : Un défi stratégique pour les entreprises

La dette technique est comparable à la négligence des réparations d'une maison. Ignorer un toit qui fuit peut faire gagner du temps aujourd'hui, mais cela pourrait conduire à l'effondrement du plafond plus tard. Pour remédier à la dette technique, il faut trouver et réparer ces fuites dès maintenant et mettre en place un plan d'entretien de la maison afin qu'elle soit prête pour les extensions futures. Pour résoudre ces problèmes, il faut définir des priorités stratégiques, communiquer clairement avec les parties prenantes et établir une feuille de route à long terme pour la modernisation. Cet événement se déroulera entièrement en français.

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Recent Cases

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Creating sweet, lasting memories.

Barilla’s first-ever D2C brand drives profitability and builds customer loyalty with Adobe Commerce.

Objectives

  • Increase the bonding between people and brand
  • Satisfy consumer demand for personalized brand experiences
  • Provide a testbed for D2C marketing

 

Results

  • Increased sales of Mulino Bianco biscuits by 86%
  • Generated positive sentiment with 94% of customers likely to repurchase from Dedicato a te
  • Shaped Barilla’s future e-commerce strategy

 

Expressing love through food

When Italians want to show their affection for others, they often do so by cooking, whether for an intimate dinner, family gathering, big celebration, or just an indulgent snack. For generations, cooks throughout Italy have turned to Barilla products to create meals made from the heart.

Best known for its pastas and sauces, the Parma-based manufacturer also produces high-quality breads, cereals, cookies, and cakes that can be found in most Italian pantries.

Communicating directly with consumers

Although Barilla enjoys a strong, loyal following, seasonality, holidays, festivals, and special occasions drive the performance of some of its product lines. The company wanted create demand for these products throughout the year and form a more personal connection with customers.

To achieve this goal, Barilla decided to create a digital startup within the company to allow consumers to express their affection or acknowledge birthdays, anniversaries, or milestone events with personalized products. The startup was christened Dedicato a te (‘Dedicated to You’).

Not only was the concept unprecedented within the company, but its business model was too: Whereas Barilla traditionally sold through supermarkets and retailers, Dedicato a te would be its first direct-to-consumer channel. Moreover, it was a timely response to increasing consumer demand for bespoke experiences.


“Dedicato a te is a strategic testbed for us,” explains Laura Pezzotta, head of Barilla’s Personalization Unit. “It is a way to gain experience in e-commerce, become more relevant to consumers, improve our velocity and agility and increase the emotional relationship among our brands and people.”

“Adobe is a brand I trust. Plus, it’s known for keeping its platforms updated with the latest features and functionalities, which will in turn keep our offering fresh and relevant.” Laura Pezzotta - Head of Personalization Unit, Barilla

 

Getting the right infrastructure in place

To evaluate the technology options, Barilla brought in e-commerce consultant and Adobe Gold Solution Partner Alpenite. The company suggested Adobe Commerce, part of Adobe Experience Cloud.


Laura and her team liked the fact that Commerce provided easy system integration and was customizable. It also offered the flexibility and scalability to meet in the future various market demands.

“I felt comfortable with Adobe immediately,” recalls Laura. “It is a brand I trust, and the depth and breadth of Adobe Commerce matched our requirements. Plus, Adobe is known for keeping its platforms updated with the latest features and functionalities, which will in turn keep our offering fresh and relevant.”

With the e-commerce platform chosen, the Alpenite team got to work building a technology stack to orchestrate the funneling process. This involved integrating Barilla’s CRM, Identity Management, and WMS systems, plus the systems of six suppliers involved in the production chain. The team also used Page Builder to develop storytelling and content pages to target diverse audiences as they moved through the site.

Alpenite used out-of-the-box Adobe tools to design a configurator that enables consumers to visualize and personalize their product selections in 3D. Laura Pezzotta says: “We were building one of the first applications of hyper-personalization in the food industry. But we had to get our approach right – we had to show customers the value of buying a more expensive customized offering rather than a more standard product off-the-shelf.”

Barilla launched a limited edition of its most iconic product, designed a brand-new snack tin to keep products fresh, and converted customer feedback into actionable insights and exclusive packaging.

Celebrating life’s special moments

Launched in tandem with a national marketing campaign and promoted around Valentine’s Day, Mother’s Day, Friendship Day, Christmas, and other annual milestones, Dedicato a te immediately impressed the Italian public with its innovative and immersive 3D buying experience.

Using the configurator, customers browse and select from a range of customizable product options including Mulino Bianco cakes, cookies, and snacks as well as Pan di Stelle cocoa biscuits. Customers can personalize the recyclable tin packaging with names, messages, and even photos to create a gift that is both delicious and a thoughtful, memorable keepsake.

After confirming payment and shipping details, customers typically wait 10 days to receive their order. During that time, they are kept up to date on progress via email. Laura explains: “After the satisfaction of designing their own gift, it was important to maintain a customer’s joy until their order arrives.”

Net Promoter Score surveys validate that approach, with 94% of respondents saying they are likely to re-purchase, while 92% report being satisfied with their products and an equal amount would recommend the site to others.

In 2021, Barilla created specific communication campaigns to lift brand awareness, launched new products, developed new packages, and partnered with brands for merchandising opportunities.

Increasing the profitability of seasonal products

In its first year, customers embraced the opportunity to create personalized gifts through the site, with the majority of orders placed by 25- to 44-year-olds, a lucrative market segment. Recipients sharing the joy of receiving their gifts over social media channels generated tens of thousands of additional leads.


he site’s success has also sparked innovation in the form of products designed from the outset for customization, such as Mulino Bianco Biscolettere lettered breakfast biscuits and a vintage limited edition, the famous minicake Soldino popular during 80s.

Commerce data helps Laura Pezzotta and her team fine-tune the site and optimize operations, too. She says: “Through the data, we can see the direct consequences of our actions, from adding a new site feature to a one-off marketing campaign. The data is also useful for engaging and educating internal stakeholders.”

“Through this project and the use of Adobe Commerce, we amassed valuable knowledge and best practices that will shape the future direction of Barilla D2C streams.” Laura Pezzotta - Head of Personalization Unit, Barilla

Applying lessons learned

Dedicato a te was able to manage limited edition iconic vintage products, collaborations with renowned artists and brands, and new customizable packaging formats and materials.

Reflecting on the success of Dedicato a te, Laura Pezzotta says: “Through this project and the use of Adobe Commerce, we amassed valuable knowledge and best practices that will shape the future direction of Barilla D2C streams.”

Checkout our CIONET COOKBOOK

cookbook

Embark on a culinary journey through the ever-evolving world of digital leadership with our third edition of the CIONET Cookbook: Recipes for Digital Success. Unveiling the intricate trilemma faced by today’s Master Chefs, our trailblazing European CIOs address a challenge at the nexus of customer interests, digital transformation strategies, and IT modernisation. Their secret? Synchronising the gearing between customer, business, and technology to create a frictionless movement through the digital landscape.

The CIONET Cookbook uses the analogy of a five-star restaurant to explain the importance of optimally integrated technology, with the CIO as Master Chef. In order to provide the best service to its customers, a top restaurant must have the right atmosphere, an inviting menu, a well-equipped kitchen, talented and committed front-of-house and kitchen staff and smooth-running processes that ensure an enjoyable experience for diners.

CIONET TV

 
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Kalman Tiboldi - CTO & Founder at GemOne-TVH - Simplify or Die: Why Complexity Is the Real IT Challenge

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Isabelle Droll - CIO for Airline, Corporate, Hotels & Resorts and Sustainability at TUI - Data, Diversity, and Destinations

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Sharon Prior - CIO in transition - How Great Tech Leadership Begins with Business Thinking

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José Antonio López, Group CIO at TOUS - Jewels, Data & AI: Inside the Digital Transformation of TOUS

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Tom Tanghe - General Manager ITC EMEA at Daikin Europe - Reinventing the CIO Role

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CIOFEST 2025 - From Order Taker to Proactive Disruptor

CIONET Reports

 
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Cybersecurity in critical infrastructure

Geopolitical tensions have dominated the headlines for over two years now. In this context, the cyber threat landscape is also evolving rapidly. The protection and security of critical infrastructure – both physical and digital – is becoming increasingly important.

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HDS - From Hype to Reality Navigating the Challenges of GenAI

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Integration In An Era Of AI: Challenges And Opportunities

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Head of IT Germany and Regional Office Lead Munich, Microsoft

“The CIONET App allows us to learn from eachother and and find the courage to be authentic by hearing stories from others! Thanks to Tobias and the whole team for bringing us together:-) ”
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IT Director, IT Thinker

“The main things that I would like to get from our community of Digital Leaders are: networking, share experiences, share best practices and successful cases, and comments and recommendations about providers.”
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Vice president IT & Compliance, VisionaryRCM (A Carlyle Grp Company)

“The CIONET app provides a really cool platform to network and share insights.”

About CIONET

CIONET’s mission is to help IT executives become more at ease and above all more successful in their jobs. So they can do more than just keep up with change but ultimately define it. CIONET opens up a whole new universe of opportunities in IT management.

With the largest membership of corporate digital leaders across Europe, Latin America, US and Australia, CIONET has the expertise and pioneering vision to solve or address any IT management challenge.

Why join CIONET?

From our local and global events, from our publications and research to our executive education programmes, everything we do is aimed at making sure digital leaders maximise their potential.

Connect

with digital leaders who share your interests, who face the same challenges, who care about the same topics.

Share

stories, experiences, and ideas around our shared mission.

Learn

from our exclusive events, publications and research.

Find

inspiration, thought-provoking conversations, expert perspectives and exclusive first-hand content each and every day

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and make better, more well-informed decisions on how to lead your digital business.

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your potential. Realise your ambitions.

About CIONET

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We'd love to welcome you as the newest member of our CIONET community where Digital Leaders unite. 

You can either send us a registered handwritten letter explaining why you'd like to become a member or you can simply talk to us right here!

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