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Kalman Tiboldi - CTO & Founder at GemOne-TVH - Simplify or Die: Why Complexity Is the Real IT Challenge
Netherlands Jun 19, 2025 Invitation Only Physical dutch
Leading with data and AI: Strategies for digital succes in 2025. Op 19 juni in de 3D Makers Zone in Haarlem.
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Spain Jun 19, 2025 Country Members Physical spanish
En la noche previa al solsticio de verano, CIONET convoca a los líderes digitales más reconocidos de Cataluña a recibir el verano juntos, en un encuentro único y exclusivo con momentos muy especiales.
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Netherlands Jun 24, 2025 All Members Virtual dutch
Online Tech & Trends update
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Belgium Jun 24, 2025 Country Members Physical english
Cloud computing was hailed as the game-changing solution to modern business challenges—transforming how organisations operate, scale, and innovate. But as the technology matures, it’s time to take a step back and ask: Has cloud truly lived up to the hype, or are we overlooking its deeper complexities and hidden costs?In this critical reflection, we’ll revisit the core promises of cloud—such as enabling product-oriented organisations, facilitating End-to-End accountability, managing vast data volumes, and mitigating obsolescence. But we’ll also challenge the narrative: Are companies really freeing themselves to focus on innovation, or are they becoming dependent on cloud providers in ways that could limit future flexibility? How does the cloud reshape operating models, and are we prepared for the long-term consequences of handing over infrastructure control?
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Germany Jun 24, 2025 Country Members Physical german
Unter dem Titel Empower People – Die neue Ära der digitalen Workforce findet die sechste Edition von CIO Perspectives am 24. Juni 2025 in Frankfurt statt. Im Mittelpunkt steht, wie die digitale Transformation die Arbeitswelt verändert. Lernen Sie, wie Führungskräfte neue Formen der Zusammenarbeit entwickeln, Mitarbeitende stärken und eine Unternehmenskultur fördern können, die Innovation und Wachstum unterstützt. Freuen Sie sich auf inspirierende Vorträge, praxisnahe Einblicke und den Austausch mit führenden Experten. Seien Sie dabei und gestalten Sie die Zukunft der Arbeit aktiv mit!
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Italy Jun 26, 2025 Country Members Physical italian
E' un evento imperdibile dedicato al confronto tra protagonisti di primo piano nei mondi della tecnologia, del business, della scienza e dell’intrattenimento. Si susseguiranno dialoghi, approfondimenti e incontri su due palchi interconnessi, accompagnati da spazi di coworking, installazioni immersive e un’area expo pensata per stimolare connessioni e scambi di idee.
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Casio redesigns its global websites with Adobe apps
Casio, a leading Japanese electronics company, has undergone a digital transformation, focusing on improving customer experience through its website. The company has partnered with Adobe to rebuild its website, centralize global content management, and launch a customization service called "MY G-SHOCK" that allows users to create their own G-SHOCK watches.
Since producing the world’s first compact all-electric calculator in 1957, Casio has brought many innovative products to market. Recently, through digital transformation, it started embracing new marketing initiatives that rely on more than just the power of its products. Working with Adobe, Casio undertook a complete redesign of its website, which has led to an increase in product information page views and sales across the e-commerce site. The G-SHOCK customization service, which started in 2021, plays a major role in acquiring new customers.
The watch brand G-SHOCK, which is known around the world, is a product born from this strength of innovation.
Having established itself as a global company — and overseas marketing accounting for 70-80% of its sales — Casio needed to re-evaluate its traditional marketing strategy focused solely on product capabilities.
To improve the customer experience, Casio undertook a complete overhaul of its website.
Global expansion with less effort
The biggest challenge that Casio faced when rebuilding its website was strengthening its global content. Technical specifications are very important for electronic products, but it was not uncommon for this essential information to be omitted when translating the pages to other languages.
Mr. Hironori Ishizuki (Senior General Manager, Digital Division, Casio Computer Co., Ltd.) came across Adobe Experience Cloud while talking with vendors.
“We could eliminate the hierarchical structure issues by rethinking the site structure, but we still needed a new mechanism to provide optimal content to users,” says Mr. Ishizuki. “Using Adobe Experience Manager Sites and Assets as our content management system (CMS) and digital asset management (DAM) system, we could centralize management of global content. When I heard that, I adopted it without hesitation.”
"We drew up a blueprint for the entire website around the idea of optimizing the customer experience and maximizing the value of the experience. Then we looked for a way to turn that blueprint into reality. I believe this way of thinking about the rebuild led to great results.”
Product information on the Japanese site and global site can be managed centrally.
Capturing realistic texture onlinexpansion with less effort
The new site was launched in March 2021 to optimize the customer experience on the website. Casio’s next goal was to acquire new customers through its website. To achieve this goal, Casio implemented the customization service “MY G-SHOCK”, which allows users to choose from 1.9 million combinations to create their own G-SHOCK watch.
“MY G-SHOCK” is built upon products such as the dynamic media capabilities with Adobe Experience Manager Assets and the 3D visualization tools in Adobe Substance 3D Collection.
Collaboration with the Adobe Global Delivery Center (Adobe GDC) was an essential part of bringing “MY G-SHOCK” to life. Currently, the same team is leading the rebuild of the global e-commerce site.
The Casio website also uses many integrated Adobe products, including Adobe Commerce, which links the content pages with the e-commerce site; Adobe Analytics, which enables analysis of individual user behavior; and Adobe Target, which optimizes personalization based on that data.
Optimizing the customer experience
The new website has led to an increase in sales on the e-commerce site, page views of product information pages, and in-cart purchase conversion rates.
“We can encourage existing customers to visit by further optimizing the site experience and implementing one-to-one marketing,” says Mr. Ishizuki. “Expanding the user base is an issue that should be handled differently according to local markets.”
Mr. Ishizuki also points to the similarities in the corporate cultures between Casio and Adobe as a reason for this success
Casio's digital transformation is a successful example of how companies can improve customer experience by adopting new technologies and partnering with innovative companies like Adobe.
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Isabelle Droll - CIO for Airline, Corporate, Hotels & Resorts and Sustainability at TUI - Data, Diversity, and Destinations
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Sharon Prior - CIO in transition - How Great Tech Leadership Begins with Business Thinking
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José Antonio López, Group CIO at TOUS - Jewels, Data & AI: Inside the Digital Transformation of TOUS
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CIOFEST 2025 - From Order Taker to Proactive Disruptor
This high-energy panel event explored how artificial intelligence is transforming enterprise strategy, operations, and culture. Industry leaders from AstraZeneca, Orange Business, Strategy and Soho House shared how they are reimagining their organisations to stay competitive in the AI era.
The evolution of AI is comparable to that of IT, but it’s happening much faster. As with IT in its early days, AI is becoming deeply embedded in almost every business function. Amara’s Law also applies here: we tend to overestimate AI’s short-term effects and underestimate its long-term impact. This makes it essential to embed AI across your company in a structured way.
This report provides a comprehensive overview of the event's insights and reflections from industry leaders, along with actionable takeaways for IT professionals aspiring to reach leadership positions.
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