“I don’t see the difference between my bank and all the others.”

71% would rather go to the dentist than listen to what banks are saying!

The financial industry cannot remain indifferent to these numbers and should question value chain, business models, products, etc. to align them with the needs of the customers.

Check out this incredible study conducted during 3 years with more than 10.000 respondents. Click here!

The financial industry cannot remain indifferent to these numbers and should question value chain, business models, products, etc. to align them with the needs of the customers.

“Adapt or die” is one of the basic survival rules. Darwin called it Natural Selection, now we call it Digital Era, but in both cases evolutionary changes in the individual give him an extra survival probability.

The Digital Era, in which the Internet is an inescapable reality, has been the cause of significant disruptions in a number of industries. Banking is no exception. Millennials prove daily to be ready to give up the stability and security of the traditional sector for availability, speed and simplicity.

If banking is able to adapt, it will certainly be an indispensable partner for the Millennials generations. But if instead it chooses an "ostrich policy" banking will be at serious risk of losing most of its value.