CIONEXT is just around the corner! Don’t miss this exclusive opportunity to get to know one of our panellists – José Antonio López, Group CIO at TOUS – and watch his full #LeadershipDeepDive interview. Have you already registered to join us on April 3^rd at 15:00 CEST? Now’s the time 👉 www.cionext.com/21!

In this candid conversation, Hendrik Deckers discusses with José Antonio López (JAL) how technology has evolved from being a back-office efficiency tool to becoming a central driver of creativity, business growth, and competitive differentiation.

With TOUS operating globally, from Spain and Poland to Mexico and Saudi Arabia, José offers a behind-the-scenes look at how the company leverages AI, cloud, data, and immersive tech to transform both its e-commerce and in-store experiences.

But the heart of this interview goes beyond tools, it’s about mindset. José explains why today’s CIO must step into the role of business partner, enabler, and strategist, and how IT teams must immerse themselves in every corner of the business, from factory floors to customer service counters.

His main message? The future of IT leadership belongs to those who understand people just as deeply as they understand technology.

• Podcast
• YouTube