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Belgium 13-11-2026 Squad Only Physical English

Building the Business Case for New IT Capabilities; How to justify investment when value is strategic, shared, or only visible over time.

Many IT capabilities are essential and difficult to fund through a simple project ROI. The challenge is showing why architecture, governance, resilience, cybersecurity maturity, data foundations, and AI readiness deserve investment before the gap becomes expensive. Three pressure points make the case harder. - Shared value means the benefit often sits across several teams, while the budget sits in one place. - Timing creates friction because the cost is immediate while the value appears over time. - Risk translation is needed so business and finance leaders understand the consequence of delaying the investment. The working question is simple: how do we turn foundational IT capabilities into credible investment cases that link cost, risk, business value, and future flexibility? If you are building these cases internally, let’s compare how others are positioning value, risk, and timing.

Belgium 19-11-2026 All Members Physical English

Europe’s Digital Foundations

Public organisations are re-evaluating the digital foundations on which critical services depend. Cloud strategy is increasingly shaped by questions of operational control, legal exposure, supplier dependency, interoperability and long-term resilience. For public-sector leaders, the issue is not only where workloads are hosted, but how much strategic control remains over the technologies that support essential public services. This is where European cloud initiatives, sovereign infrastructure and open-source technologies become strategically important. Together, they can increase transparency, preserve portability and reduce dependency on individual providers. But they also raise practical questions around maturity, procurement, integration, support models and long-term sustainability. Open source brings a specific dimension to this discussion. It claims to better support transparency, interoperability and strategic autonomy, but it is also requiring clear governance, security controls and operational support. The opportunity is to understand where open technologies can strengthen the public-sector technology stack, where commercial platforms remain essential and how both can coexist within a coherent European digital strategy. Three questions shape the discussion: Which parts of the public-sector technology stack require stronger European control? What role should open-source technologies play in reducing dependency and strengthening transparency? Which governance and procurement decisions will determine whether a sovereign cloud strategy succeeds? Bringing these perspectives together can define where sovereign cloud and open technologies create strategic value, identify the decisions that deserve executive attention, and establish practical principles for strengthening Europe’s digital foundations while preserving flexibility and innovation. See you at the table?

Belgium 24-11-2026 Country Members Physical French

Les Rencontres: Innovation de l'Ombre

Créativité vs. Chaos : Quelle est la gouvernance minimale ? Le défi principal est d'équilibrer le risque et le rythme du changement. Les équipes métier adoptent de nouveaux outils d'IA et low-code de leur propre chef, créant une véritable créativité mais aussi un risque massif et non géré. Cette discussion se concentre sur l'établissement de voies simples et sûres pour l'innovation, en débattant de la gouvernance minimale qui protège la réputation de l'entreprise tout en évitant l'erreur d'écraser les initiatives utiles dans l'ombre. Questions clés d'Échange entre pairs : Où l'innovation de l'ombre aide-t-elle plutôt que de nuire, et comment éviter de l'écraser ? Quelle est la gouvernance minimale qui protège la réputation tout en maintenant la vitesse, et à qui appartient-elle réellement ? Comment les pairs ont-ils réussi à transformer les efforts initiaux de l'ombre en services officiels soutenus sans perdre la confiance de l'entreprise ? Comment pouvons-nous rendre plus facile d'innover de manière responsable que de simplement agir en franc-tireur ?

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Mongoose Media grows traffic 166% in two months with Jasper

Over six months, Mongoose Media, an Orlando-based digital marketing agency, wrote 40+ blog posts for a client’s site, something that CEO Lauren Petrullo says wouldn’t have been possible without Jasper

"We’re writing anywhere from 1,500 to 3,000 words in less than 2 hours. That same process used to take 8-10 hours."

Lauren Petrullo

Founder & CMO

How Mongoose Media uses Jasper:

If you’re an SEO or content marketer, you know that 3,000 words in under 2 hours is unheard of.

What’s Mongoose Media’s secret to writing faster with Jasper? A good process.

“Our process is: our on-page SEO manager provides the keywords, our copywriter uses the keywords to write the content with the help of Jasper, and then we use Surfer SEO, of course, to make sure we're using the right keywords and placements so that it has a good Surfer score.” Lauren says.

Mongoose Media’s Helpful Content Update Challenge:

In August 2022, Google announced the highly-anticipated Helpful Content update. Right off the bat, marketers everywhere speculated this algorithm update was meant to target and devalue AI-generated content. Lauren decided to put this theory to the test.

“I was curious, with all the backlash around [AI content], how Google’s Helpful Content update would affect our client’s content,” Lauren said. “We've been using Jasper to create AI generated content alongside our copywriter for the past six months.”

And it was working. Lauren’s team was seeing massive organic growth for their client within a matter of months.

Would the Helpful Content update derail their momentum?

The Result:

Lauren began monitoring her client’s traffic after Google started rolling out the Helpful Content update in late August. Two months later, she sent Team Jasper an update.

“I'm looking at ahrefs and the Helpful Content update hit August 25th. [At that time], we were getting just under 3,000 organic visitors per month. As of today, October 28th, we’re getting 7,975 visitors.”

That’s a 166% increase in organic traffic in just two months.

“Since the Google Helpful Content update, we went from around 3,000 to just under 8,000 [organic visitors]. So anyone that's arguing that the Helpful Content is bad for AI software, that's so wrong.”

But, Lauren says, you have to use AI responsibly. Here are Lauren’s tips for working with AI writing assistants like Jasper:

“If you use AI tools in isolation, yeah, you're not gonna be helpful [to your audience]. We didn't use it in isolation. Jasper was a tool that we used to help our copywriter write their content faster, more efficiently, and to increase efficacy of SEO performance,” Lauren says.

“If you use Jasper for your team to create faster, smarter, more rankable content, you're going to see it take off.”

"Since the Google Helpful Content update, we went from around 3,000 to just under 8,000 organic visitors. That’s a 166% increase in organic traffic in just two months."

- Lauren Petrullo, Founder & CMO

We help Shopify stores in the baby, beauty, and food space with interruption marketing to scale the biz.

Headquarters: Orlando, Florida USA

Company Size: Small Business (1-25 employees)

Industry: Agency

Technologies

Jasper

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