This February, CIONET hosted CIONEXT | Mastering Complexity, powered by Hitachi Vantara. We're excited to share with you a new episode of our #LeadershipDeepDive series, featuring Isabelle Droll, CIO for Airline, Corporate, Hotels & Resorts, and Sustainability at TUI. Isabelle collaborated with us on this program together with André Exner.

In this insightful interview, Isabelle delves into TUI’s digital transformation journey within the highly complex travel and tourism industry. She explains how TUI is working to unify fragmented systems across markets into a single, global platform designed to deliver seamless and personalized customer experiences.

Together with Hendrik Deckers, Isabelle explores the strategic role of data integration, cloud migration, and AI-driven personalization in navigating complexity and boosting operational efficiency. From predictive maintenance and route optimization to dynamic packaging, TUI’s key initiatives are deeply rooted in strong collaboration between IT and the business.

Isabelle also emphasizes the evolving role of IT—from cost control to value creation—highlighting the importance of trusted supplier partnerships, nearshore development hubs, and internal AI upskilling programs.

Curious to learn more? Watch the full interview now!