Are you ready for CIONEXT | The End of IT Leadership? Watch the full #LeadershipDeepDive interview with Aaron Stafford - Group Senior Director of Global Security, Cloud Infrastructure & ERP Operations at ASICS Technology - who will be our panellist on April 3rd at 15:00 CET. Don’t forget to register 👉 www.cionext.com/21!

In this episode, Hendrik Deckers discusses with Aaron how ASICS is much more than a sportswear brand - it’s a fully digital company at the forefront of innovation.

Aaron emphasizes that digital leadership has fundamentally evolved from being a back-office function to a strategic business driver. He argues that IT is no longer just a support function but an integral part of the core business strategy, especially in a company like ASICS, where technology enables everything from product design and manufacturing to sales and customer engagement. That’s why Digital Leaders must think like CEOs more than ever - understanding business strategy, customer needs, and industry dynamics.

How can IT empower the business by providing safe, flexible environments where teams can experiment, innovate, and iterate? Is it possible to democratize access to data while maintaining strict security standards? Watch the full interview to find out!

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