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Belgium 20-10-2026 Squad Only Virtual English

Deciding What Runs Where: Cloud, Edge, On-Prem, or Hybrid; How to place workloads based on performance, cost, sovereignty, resilience, and AI requirements.

Cloud decisions are becoming more selective. The challenge is deciding where each workload should run based on cost, performance, control, resilience, sovereignty, and business need. Three pressure points usually drive the decision. - Cost visibility becomes harder when usage grows across cloud services, data platforms, and AI workloads. - Performance and latency matter more when systems need fast access to data or support operational processes. - Sovereignty and resilience become critical when data location, continuity, vendor dependency, and exit options enter the discussion. The working question is simple: how do we place workloads where they create the most value while keeping the hybrid landscape manageable? If these trade-offs are on your agenda, let’s compare how others are handling similar choices.

Belgium 10-11-2026 Squad Only Virtual English

Choosing the Right Data Platform Without Creating New Silos; How to balance speed, flexibility, semantics, governance, and long-term maintainability.

Data platforms are meant to simplify access and support better use of data. The challenge is choosing and governing the platform landscape in a way that creates consistency, reuse, and long-term value. Three pressure points usually appear. - Platform choice becomes difficult when teams have different needs for speed, flexibility, cost, and control. - Business meaning needs protection: customer, revenue, product, risk, and FTE need shared definitions across tools. - Ownership and governance need to be clear, so platforms grow with accountability and discipline. The working question is simple: how do we give teams the data capabilities they need while keeping the platform landscape understandable, governed, and reusable? If these questions are familiar, let’s compare approaches with others facing the same data landscape.

Belgium 13-11-2026 Squad Only Physical English

Building the Business Case for New IT Capabilities; How to justify investment when value is strategic, shared, or only visible over time.

Many IT capabilities are essential and difficult to fund through a simple project ROI. The challenge is showing why architecture, governance, resilience, cybersecurity maturity, data foundations, and AI readiness deserve investment before the gap becomes expensive. Three pressure points make the case harder. - Shared value means the benefit often sits across several teams, while the budget sits in one place. - Timing creates friction because the cost is immediate while the value appears over time. - Risk translation is needed so business and finance leaders understand the consequence of delaying the investment. The working question is simple: how do we turn foundational IT capabilities into credible investment cases that link cost, risk, business value, and future flexibility? If you are building these cases internally, let’s compare how others are positioning value, risk, and timing.

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PhotoRoom Partners with Google Cloud to Make Generative AI Helpful to Small Businesses

PhotoRoom will increase content delivery speeds for customers with Google Cloud infrastructure.

The leading AI photo-editing app will use Google Cloud's ability to scale large AI models to help more businesses take advantage of the opportunities generative AI offers, by enabling them to create high-quality images faster than ever before

SUNNYVALE, Calif, and PARIS, June 7, 2023 /PRNewswire/ -- PhotoRoom, an artificial intelligence (AI)-based photo editing app designed for e-commerce businesses, announced a new partnership with Google Cloud today. PhotoRoom will use the power of Google Cloud A3 instances based on NVIDIA graphics processing units (GPUs), and its expertise in scaling large AI models, to offer studio-quality images to more businesses than ever before.

As a result, PhotoRoom will be able to increase the speed of content delivered to its customers and maintain its position as the fastest generative AI provider in the commerce space, reducing the time needed to create product content from days to less than an hour–without compromising accuracy or quality. Small businesses and entrepreneurs will benefit from PhotoRoom's speed and scale by significantly reducing the time and costs requested to produce and edit commercial photography.

"We're already processing 2 billion images per year, and we expect that to double in 2024, as more businesses adopt PhotoRoom's generative AI technology. We clearly need a partner who can help us scale and meet the needs of our customers over the next few years," said Matthieu Rouif, CEO of PhotoRoom. "Google Cloud fits perfectly with PhotoRoom's growth philosophy and provides the ideal foundation for our continued success with its capacity to scale, its flexibility, and its sustainable infrastructure. We are thrilled to work with this generative AI pioneer as we realize our vision of making amazing product photography available to everyone."

Generative AI presents incredible opportunities for small businesses. Partnering with Google Cloud is one of the steps PhotoRoom is taking to provide its customers with quality images at an affordable price. This partnership builds on the recent launch of PhotoRoom's Instant Backgrounds and Instant Shadows features, which use AI to enhance product shots. With these product developments, PhotoRoom aims to expand the use of generative AI and make it more accessible to smaller businesses and entrepreneurs: allowing them to imagine new business opportunities with breakthrough technology.

Since the beginning of the year, numerous companies using PhotoRoom have shared their feedback on improved performance and efficiencies. For example, Campsider, a marketplace for second-hand equipment and clothing, saw a 15% decrease in their Google Ads CPC (cost-per-click) since they started using PhotoRoom to edit their product images.

"Google's long-term focus on AI and investments in infrastructure are unlocking the full potential of generative AI for businesses and individuals alike," said Mark Lohmeyer, vice president and general manager, Google Cloud. "We're thrilled to offer Google Cloud's industry leading infrastructure, foundation models and AI tooling to PhotoRoom so the company can build, train, and deploy AI creatively, reliably and at scale."

Downloaded more than 10 million times globally from mobile app stores and with a review score of 4.7 out of 5 on the Google Play Store, PhotoRoom will increase its servers' processing power thanks to Google Cloud and will further support small businesses around the world.

About PhotoRoom

PhotoRoom was founded in 2019, and over the past 3 years has carved out a niche in the commerce photography space. PhotoRoom first found success with its best-in-class background remover. It has now expanded its offering to include a batch photo editor, magic retouch tool, and its latest offering, an AI tool that instantly generates backgrounds and shadows. The company is headquartered in Paris and now employs more than 40 employees and growing. The company's mission is to break down the barriers to doing business by making commerce photography easy. PhotoRoom's customers already include Warner Brothers, List Perfectly, and Wolt.

For more information on PhotoRoom, visit www.photoroom.com

About Google Cloud

Google Cloud accelerates every organization's ability to digitally transform its business. We deliver enterprise-grade solutions that leverage Google's cutting-edge technology – all on the cleanest cloud in the industry. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.

SOURCE Google Cloud

Technologies

Google Cloud A3 instances Google Cloud's Generative AI

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