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Belgium 19-3-26 Country Members Physical french

Vendor Detox: La consolidation vaut-elle le risque ?

Moins de Partenaires : La consolidation vaut-elle le risque ? Le problème est la prolifération des fournisseurs : trop d'outils causant de la complexité, une taxe d'intégration paralysante et de la redondance. La Taxe d'Intégration est le coût caché (en temps, en échecs et en ressources) d'essayer de faire fonctionner ensemble des systèmes disparates. Cet échange se concentre sur des stratégies éprouvées pour simplifier de manière agressive le parc technologique, consolider les fournisseurs et élever certains fournisseurs clés au rang de partenaires stratégiques.

Belgium 24-3-26 Invitation Only Physical english

Killing Zombie Projects: Knowing when to stop, restart, or quietly let go

Every organisation has them, projects that keep running long after their purpose has faded. No one remembers who asked for them, but shutting them down feels riskier than keeping them alive. And eventually, people stay assigned, budgets stay allocated, and energy drains into work that no longer matters. Inertia at its finest. Ending a project is rarely a technical decision. It’s emotional, political, and often tied to past promises or personal reputation. The longer something runs, the harder it becomes to admit it’s time to stop. Yet clearing that backlog of half-dead initiatives is often the only way to make room for new ones. So how do you decide when to pull the plug? What signals show that value is gone, and who gets to say so? How can governance encourage honest calls without punishing those who make them? Let’s discuss how to end gracefully, refocus teams, and turn closure into confidence rather than blame. Bullet in the head? Is that how you kill a zombie, or was it a silver bullet in the heart? A closed conversation on how to make progress by learning to stop.

Belgium 26-3-26 Invitation Only Virtual english

Measuring Value in AI Initiatives: Defining ROI, accountability, and measurable outcomes in complex environments

AI projects continue to multiply, but proving their value remains difficult. Most organisations can track activity, not impact. Dashboards count pilots and models, yet few translate to measurable business outcomes. The result is familiar: success stories without clarity on what they actually delivered. The real issue is measurement. Traditional ROI metrics fail when AI changes decisions more than results. Financial indicators miss the operational gains, while qualitative benefits often sound too vague to defend. Without clear evidence, budgets come under scrutiny and confidence erodes. This session focuses on how to connect AI work with business outcomes through structured metrics, governance, and accountability. We’ll explore how value tracking evolves from experimentation to scale, which indicators earn trust at board level, and where measurement stops being meaningful. A closed exchange for comparing methods, tools, and lessons learned in defining, proving, and sustaining AI impact.

March 24, 2026 Squad Session Invitation Only Physical english

Killing Zombie Projects: Knowing when to stop, restart, or quietly let go

March 26, 2026 Squad Session Invitation Only Physical english

Measuring Value in AI Initiatives: Defining ROI, accountability, and measurable outcomes in complex environments

March 31, 2026 Squad Session Invitation Only Physical english

Composability in Practice: Building modular systems that stay coherent as they grow

Composability sounds elegant in theory: small, independent parts that come together to form something greater, but in practice, it’s messy. What happens when modules overlap, APIs evolve differently across domains, and governance struggles to keep pace? What was meant to simplify architecture sometimes ends up multiplying it.

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eDreams ODIGEO to pioneer generative AI in ecommerce with Google Cloud

eDreams will use Google Cloud's gen AI to personalize and speed up the travel booking experience.

BARCELONA, Spain, May 4, 2023 /PRNewswire/ -- eDreams ODIGEO, one of the world's largest online travel companies and one of Europe's largest e-commerce firms, today announced that it is working with Google Cloud to pioneer new developments in generative AI and advance its application in online travel, one of the world's largest e-commerce segments¹. As part of this, eDreams ODIGEO is participating in Google Cloud's generative AI trusted testers programme, enabling it to combine its own AI capabilities with those of Google Cloud to drive further innovation and enhance the customer experience.

The field of generative AI, particularly in large language models (LLMs), has made remarkable advancements in recent months. LLMs have proven to be a game-changer in AI by serving as foundational models that outperform previous algorithms in most natural language and text generation tasks. Google Cloud is making LLMs accessible through foundational models as pre-trained APIs. Through Generative AI support in Vertex AI, eDreams ODIGEO have API access to pre-trained foundational models with built- in enterprise-grade security and governance.

Early experience in AI

eDreams ODIGEO has been using its own generative AI models for data augmentation use cases, including individualised route itineraries for its Prime members, or offering personalised propositions to subscribers. The group has integrated AI into other aspects of its operations to support both its customers and its distribution strategies, such as:

the virtual Interlining route discovery;
the improvement of the performance of machine learning solutions in situations where actual data collection is costly such as fraud prevention, or in anticipation of hypothetical scenarios, such as demand simulations in fast-changing situations.

Defining the Potential of Generative AI

With Google and advanced LLMs, eDreams ODIGEO can further enhance productivity, streamline development processes, and reimagine customer engagements. To this end, eDreams ODIGEO plans to develop a range of products that will enable customers to interact with LLM-powered AI agents using natural language at various stages of their journey, from seeking inspiration for their travel and holiday to completing a booking or resolving customer enquiries. The AI-powered agents will have a deeper understanding of each customer's needs, preferences, and context, enabling the business to build the best-tailored travel options and bespoke products for each scenario. This represents a significant leap forward in personalising the travel booking experience while minimising the time and effort required from travellers. In the customer support area, eDreams ODIGEO has already seen the potential of LLMs in executing highly sophisticated tasks and resolving complex customer enquiries, providing a faster resolution and better experience for users.

Generative AI Support in Vertex AI
With Google Cloud's Generative AI support in Vertex AI, eDreams ODIGEO can tune Google's foundation models with their own data, and leverage these models to deliver new generative AI-powered experiences. The technology allows data management with enterprise-grade capabilities such as data protection, data isolation, and compliance support.

More than 100 million daily users search for travel on eDreams ODIGEO, one of Europe's largest e-commerce platforms, making this partnership poised to have a significant impact.

Carsten Bernhard, Chief Technology Officer at eDreams ODIGEO said: "Our strategic investments in Artificial Intelligence over the years have positioned us as a leader among AI-led companies globally, not just in the travel industry, but also in the broader e-commerce sector. The complex AI platform that we have developed has already given our customers a seamless personalised experience while upholding the highest standards of privacy. And we are just getting started. By collaborating with a global leader like Google Cloud, we are taking a significant step forward in our mission to revolutionise the travel experience through technology and machine learning. We look forward to continuing working hard to deliver innovative solutions for our millions of customers worldwide."

Isaac Hernández, Country Manager Iberia at Google Cloud said: "We are thrilled to have eDreams ODIGEO innovate with our generative AI tools. eDreams ODIGEO is a global leader in ecommerce, beyond travel, and knows how to best enhance its customers' experience with technology. eDreams ODIGEO understands the potential power of generative AI and has developed concrete use cases that will lead to new services and lines of businesses, making sure it can keep control of its data and support the highest privacy standards. By working with Google Cloud on Generative AI, eDreams ODIGEO demonstrates yet again that it is an industry pioneer."

About eDreams ODIGEO
eDreams ODIGEO is one of the world's largest online travel companies and one of the largest e- commerce businesses in Europe. The business is the largest player worldwide in flight revenues, excluding China, and the largest in Europe. Under its four leading online travel agency brands – eDreams, GO Voyages, Opodo, Travellink, and the metasearch engine Liligo – it serves more than 17 million customers per year across 44 markets. Listed on the Spanish Stock Market, eDreams ODIGEO works with over 690 airlines and +2.1 million hotels. The business conceptualised Prime, the first subscription product in the travel sector which has attracted more than four million members since launching in 2017. The brand offers the best quality products and the widest choice of regular flights, low-cost airlines, hotels, dynamic packages, cruises, car rental services and travel insurance products to make travel easier, more accessible, and better value for consumers across the globe.

About Google Cloud
Google Cloud accelerates every organisation's ability to digitally transform its business. We deliver enterprise-grade solutions that leverage Google's cutting-edge technology – all on the cleanest cloud in the industry. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.

¹Source: Statista. Online travel market size.

SOURCE Google Cloud

Technologies

Google Cloud Vertex AI Google Cloud's Generative AI

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