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Belgium 21-10-25 Squad Only Physical english

AI in Practice ; What it really takes to move from pilot to production

Every organisation has a handful of AI pilots. But very few have scaled them. The models are accurate. The vision is clear. But something’s always in the way; lack of infrastructure, unclear ownership, security concerns, or just plain fatigue. This is a conversation for people in the messy middle of the AI journey, those navigating the leap from promising prototypes to operational value.

Belgium 21-10-25 Invitation Only Physical english

CIONET Round Table - From Disconnected Data to Unified Insight ; Building a 360° customer view to unlock commercial growth

In today's competitive landscape, customer expectations have never been higher. They demand a personalised, seamless experience at every touchpoint, from initial marketing contact to post-sale service. Unified data is at the heart of creating engaging customer experiences and is meant to fuel the 360 profile. However, for many organizations, a complete picture of the customer is fragmented, with critical data scattered in disconnected systems and departments. This exclusive roundtable will bring together Digital Leaders active in multiple industries to discuss a critical challenge: breaking down data silos to build a true 360° view of the customer. We will explore how to solve the complex integration challenges that prevent a unified view, and how to transform disparate data into a single source of truth. Join us to: Discover how to overcome the technical hurdles of integrating critical business systems, such as ERP and CRM platforms, to unify customer data. Explore real-world case studies on how organisations have successfully created unified customer insights to enhance personalisation and boost commercial and operational efficiency. Discuss best practices for turning fragmented data into actionable insights that can anticipate customer needs, drive revenue growth, and foster long-term loyalty. This is a unique opportunity for Digital Leaders who are ready to transform their customer engagement strategy and unlock the full potential of their data.

Belgium 22-10-25 Invitation Only Physical english

The End of the Firewall

Enterprises are questioning whether private networks and stacked firewalls are still worthwhile investments. A newer approach operates on the open internet with Zero Trust, eliminates perimeter complexity, and reframes cybersecurity as a business performance metric for boards and audit committees. This is a closed-door, peer discussion, not a lecture. We’ll examine the promise and its pitfalls: Are the promised savings significant, or are they too good to be true? What risks do you introduce? How does this collide with your installed base, legacy OT, entrenched processes and team competencies, and how do you overcome that without breaking operations or credibility with the board? Two senior leaders from global companies will spark the dialogue with lived experience: Kurt De Ruwe, CIO AkzoNobel Frank Bolata, CIO Syensqo

October 21, 2025 Squad Session Squad Only Physical english

AI in Practice ; What it really takes to move from pilot to production

November 4, 2025 Squad Session Squad Only Virtual english

From Backlog to Value ; Prioritising what matters when everything feels urgent

You’ve got a roadmap, a backlog, and a lot of pressure. Every team wants their feature. Every stakeholder claims urgency. And your developers? They just want to deliver something meaningful. But how do you prioritise in a way that serves the business, and keeps the team sane? If your backlog keeps growing and your outcomes stay flat, this session helps you turn intent into value, without losing control.

November 18, 2025 Squad Session Squad Only Physical english

Business Process Driven Architecture ; Designing systems that follow how your organisation actually works

Too often, architecture is drawn top-down, neat boxes, elegant flows, and little connection to the way teams really work. But what if we flipped it? What if our systems evolved from the actual processes, pains, and needs that drive the business? If you’re tired of systems that look good on slides but frustrate in practice, this session will ground the conversation where value is created, at the process level.

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Mongoose Media grows traffic 166% in two months with Jasper

Over six months, Mongoose Media, an Orlando-based digital marketing agency, wrote 40+ blog posts for a client’s site, something that CEO Lauren Petrullo says wouldn’t have been possible without Jasper

"We’re writing anywhere from 1,500 to 3,000 words in less than 2 hours. That same process used to take 8-10 hours."

Lauren Petrullo

Founder & CMO

How Mongoose Media uses Jasper:

If you’re an SEO or content marketer, you know that 3,000 words in under 2 hours is unheard of.

What’s Mongoose Media’s secret to writing faster with Jasper? A good process.

“Our process is: our on-page SEO manager provides the keywords, our copywriter uses the keywords to write the content with the help of Jasper, and then we use Surfer SEO, of course, to make sure we're using the right keywords and placements so that it has a good Surfer score.” Lauren says.

Mongoose Media’s Helpful Content Update Challenge:

In August 2022, Google announced the highly-anticipated Helpful Content update. Right off the bat, marketers everywhere speculated this algorithm update was meant to target and devalue AI-generated content. Lauren decided to put this theory to the test.

“I was curious, with all the backlash around [AI content], how Google’s Helpful Content update would affect our client’s content,” Lauren said. “We've been using Jasper to create AI generated content alongside our copywriter for the past six months.”

And it was working. Lauren’s team was seeing massive organic growth for their client within a matter of months.

Would the Helpful Content update derail their momentum?

The Result:

Lauren began monitoring her client’s traffic after Google started rolling out the Helpful Content update in late August. Two months later, she sent Team Jasper an update.

“I'm looking at ahrefs and the Helpful Content update hit August 25th. [At that time], we were getting just under 3,000 organic visitors per month. As of today, October 28th, we’re getting 7,975 visitors.”

That’s a 166% increase in organic traffic in just two months.

“Since the Google Helpful Content update, we went from around 3,000 to just under 8,000 [organic visitors]. So anyone that's arguing that the Helpful Content is bad for AI software, that's so wrong.”

But, Lauren says, you have to use AI responsibly. Here are Lauren’s tips for working with AI writing assistants like Jasper:

“If you use AI tools in isolation, yeah, you're not gonna be helpful [to your audience]. We didn't use it in isolation. Jasper was a tool that we used to help our copywriter write their content faster, more efficiently, and to increase efficacy of SEO performance,” Lauren says.

“If you use Jasper for your team to create faster, smarter, more rankable content, you're going to see it take off.”

"Since the Google Helpful Content update, we went from around 3,000 to just under 8,000 organic visitors. That’s a 166% increase in organic traffic in just two months."

- Lauren Petrullo, Founder & CMO

We help Shopify stores in the baby, beauty, and food space with interruption marketing to scale the biz.

Headquarters: Orlando, Florida USA

Company Size: Small Business (1-25 employees)

Industry: Agency

Technologies

Jasper

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Healthcare Circle

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Telenet Business Leadership Circle

The Telenet Business Leadership Circle powered by CIONET, offers a platform where IT executives and thought leaders can meet to inspire each other and share best practices. We want to be a facilitator who helps you optimise the performance of your IT function and your business by embracing the endless opportunities that digital change brings.

Les Rencontres

Découvrez la dynamique du leadership numérique aux Rencontres de CIONET, le programme francophone exclusif de CIONET pour les leaders numériques en Belgique, rendu possible grâce au soutien et à l'engagement de nos partenaires de programme : Deloitte, Denodo et Red Hat. Rejoignez trois événements inspirants par an à Liège, Namur et en Brabant Wallon, où des CIOs et des experts numériques francophones de premier plan partagent leurs perspectives et expériences sur des thèmes d'affaires et de IT actuels. Laissez-vous inspirer et apprenez des meilleurs du secteur lors de sessions captivantes conçues spécialement pour soutenir et enrichir votre rôle en tant que CIO pair. Ne manquez pas cette opportunité de faire partie d'un réseau exceptionnel d'innovateurs numériques !

Female Leadership Circle

CIONET is committed to highlighting and celebrating female role models in IT, Tech & Digital, creating a leadership programme that empowers and elevates women within the tech industry. This initiative is dedicated to showcasing the achievements and successes of leading women, fostering an environment where female role models are recognised, and their contributions can ignite progress and inspire the next generation of women in IT. Our mission is to shine the spotlight a little brighter on female role models in IT, Tech & Digital, and to empower each other through this inner network community.