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Belgium 20-10-2026 Squad Only Virtual English

Deciding What Runs Where: Cloud, Edge, On-Prem, or Hybrid; How to place workloads based on performance, cost, sovereignty, resilience, and AI requirements.

Cloud decisions are becoming more selective. The challenge is deciding where each workload should run based on cost, performance, control, resilience, sovereignty, and business need. Three pressure points usually drive the decision. - Cost visibility becomes harder when usage grows across cloud services, data platforms, and AI workloads. - Performance and latency matter more when systems need fast access to data or support operational processes. - Sovereignty and resilience become critical when data location, continuity, vendor dependency, and exit options enter the discussion. The working question is simple: how do we place workloads where they create the most value while keeping the hybrid landscape manageable? If these trade-offs are on your agenda, let’s compare how others are handling similar choices.

Belgium 10-11-2026 Squad Only Virtual English

Choosing the Right Data Platform Without Creating New Silos; How to balance speed, flexibility, semantics, governance, and long-term maintainability.

Data platforms are meant to simplify access and support better use of data. The challenge is choosing and governing the platform landscape in a way that creates consistency, reuse, and long-term value. Three pressure points usually appear. - Platform choice becomes difficult when teams have different needs for speed, flexibility, cost, and control. - Business meaning needs protection: customer, revenue, product, risk, and FTE need shared definitions across tools. - Ownership and governance need to be clear, so platforms grow with accountability and discipline. The working question is simple: how do we give teams the data capabilities they need while keeping the platform landscape understandable, governed, and reusable? If these questions are familiar, let’s compare approaches with others facing the same data landscape.

Belgium 13-11-2026 Squad Only Physical English

Building the Business Case for New IT Capabilities; How to justify investment when value is strategic, shared, or only visible over time.

Many IT capabilities are essential and difficult to fund through a simple project ROI. The challenge is showing why architecture, governance, resilience, cybersecurity maturity, data foundations, and AI readiness deserve investment before the gap becomes expensive. Three pressure points make the case harder. - Shared value means the benefit often sits across several teams, while the budget sits in one place. - Timing creates friction because the cost is immediate while the value appears over time. - Risk translation is needed so business and finance leaders understand the consequence of delaying the investment. The working question is simple: how do we turn foundational IT capabilities into credible investment cases that link cost, risk, business value, and future flexibility? If you are building these cases internally, let’s compare how others are positioning value, risk, and timing.

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How commercetools drove innovation in eCommerce with Jasper

With Jasper in its arsenal, commercetools has enabled marketers to streamline processes, augment communication, and focus on strategic initiatives.

“When you need to create a one-pager from a 50-page slide deck, turning it around can seem daunting. Jasper makes this simple. Believing that, as a marketer, you can do more than you think you can, empowers you to reach new heights in your role.”

Jen Jones

CMO

Scaling Challenges and the Demand for Change

commercetools is a prime example of the challenges that come with rapid growth.

With an ever-increasing demand for content, the marketing team at commercetools was looking for ways to expand their output without compromising quality. Jen Jones, Chief Marketing Officer at commercetools, saw an opportunity to revamp productivity by leveraging generative AI (genAI).

Spearheading the GenAI Initiative

Recognizing the profound benefits of genAI, finding the right tool was a priority for not only Jen’s marketing team, but the entire company. The use of genAI ultimately led to enhanced efficiency and productivity, but also to a happier, more fulfilled workforce. “I wanted everyone to get back to doing what they love.”

commercetools focused on addressing its teams’ pain points, aiming to make work more rewarding and productive. Rather than mandating specific use cases, Jen worked with an internal AI task force to gather the marketing department’s feedback on the tasks they desired to automate and tailored commercetools’ Jasper workflows around these use cases.

An AI-Powered Culture: Happy Employees and Optimized Workflows

The incorporation of Jasper marked a significant turning point for commercetools in driving productivity across their organization. These time efficiencies created an environment where the team could collaborate more effectively, align messaging within a single day, and concentrate on more strategic tasks like studying target prospects and tailoring outreach sequences.

The integration of Jasper didn't just elevate productivity and efficiency; it boosted overall job satisfaction by removing repetitive tasks.

93% reduction in time spent crafting specific campaigns
67% time savings to revamp existing content
75% faster production of personalized outreach sequences for BDRs
83% faster market research enabling quicker decision-making
83% faster product description writing
88% time savings on tracking performance metrics
75% faster research to keep up with competition
98% faster meta description writing

The Future with Jasper

commercetools continues to leverage Jasper in reshaping its workflows and driving business value. The ability to promptly generate personalized outreach sequences, simplify complex information, and access centralized knowledge has revolutionized its operations.

With Jasper in its arsenal, commercetools has enabled marketers to streamline processes, augment communication, and focus on strategic initiatives.

“Jasper has helped me boost my productivity significantly, from helping me edit and revise content, to information discovery. Leveraging Jasper, I’m able to work smarter.”

- Jen Jones, CMO

commercetools, a global commerce company, is the market leader in composable commerce. Headquartered in Munich, commercetools enables companies to flexibly customize, tailor, and scale shopping experiences across markets by combining cloud-native, technology-agnostic, independent components into a unique system that addresses personalized business needs. Its composable commerce platform equips some of the world’s most influential businesses with tools to remain agile, future-proof digital offerings, reduce technical risks and costs, and build outstanding experiences that drive revenue growth.

Headquarters: München, Bayern

Company Size: Enterprise (200+ employees)

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