Belgium 30-9-25 Squad Only Virtual english
Everyone has technical debt. The question is what to do with it. Refactor now? Wait for the next feature? Build on it and hope it holds? If you’re tired of debating whether to clean up or move on, this session helps you frame the debt conversation in a way that supports both speed and stability.
Read MoreBelgium 1-10-25 Invitation Only Physical english
In today’s rapidly evolving technological landscape, organisations face a critical challenge: how to modernise their legacy systems while managing costs, maintaining security, and ensuring operational continuity. This exclusive round table discussion brings together CIOs, CTOs, and Digital Leaders to explore best practices for legacy and lifecycle management. Key topics include extending the lifespan of existing systems, mitigating cyber security risks, optimising costs, and integrating legacy platforms with modern technologies. We’ll also delve into sustainability, workforce challenges, and future-proofing IT infrastructures to navigate technological obsolescence.
Read MoreBelgium 2-10-25 Squad Only Virtual english
Architecture doesn’t happen in diagrams. It happens in minds, seasoned, curious, sharp minds that understand how the pieces fit. But who’s shaping these minds? Who’s growing the next generation of digital architects? If you’re responsible for complex systems, and for the people designing them, this session is for you.
Read MoreSeptember 30, 2025 Squad Session Squad Only Virtual english
Everyone has technical debt. The question is what to do with it. Refactor now? Wait for the next feature? Build on it and hope it holds? If you’re tired of debating whether to clean up or move on, this session helps you frame the debt conversation in a way that supports both speed and stability.
Read MoreOctober 2, 2025 Squad Session Squad Only Virtual english
Architecture doesn’t happen in diagrams. It happens in minds, seasoned, curious, sharp minds that understand how the pieces fit. But who’s shaping these minds? Who’s growing the next generation of digital architects? If you’re responsible for complex systems, and for the people designing them, this session is for you.
Read MoreOctober 14, 2025 Squad Session Squad Only Virtual english
Agile delivery often collides with inflexible infrastructures. One team wants to release weekly. Another is waiting six months for a new test environment. Sounds familiar? If your infra team is tired of being the bottleneck, and your devs are tired of waiting, this session opens a path forward.
Read MoreHow Goosehead Insurance revamped Its marketing strategy & boosted performance with Jasper
Goosehead Insurance uses Jasper for content creation and distribution to manage their marketing campaigns. The results include increased content output, ROI, and speed of delivery while maintaining control of brand voice.
In an increasingly competitive insurance landscape, Goosehead Insurance, an independent personal lines insurance agency operating throughout the United States, found itself facing a significant hurdle: how to scale up its marketing production without compromising on quality or overburdening their small and recently established marketing team. With a need for fresh, engaging content that could capture their target audiences, Goosehead turned to Jasper - an AI-powered content creation and distribution platform - to transform their marketing approach.
Seeking an innovative, efficient solution for content creation, Goosehead Insurance opted to employ Jasper's AI-driven capabilities to optimize its marketing program. The platform offered an extensive suite of features that enabled Goosehead's marketing team that includes Leslyn Felder and Jaycie Nesbit, to swiftly create and disseminate a wide variety of content. This included blog articles for the company's online learning center, email campaigns targeting potential and existing clients, and repurposing social media content to maximize reach and engagement.
Jasper's strategic integration into Goosehead's marketing workflow led to a substantial increase in productivity and allowed the company to witness several performance gains. Goosehead observed the following impressive results:
In the first quarter of the year, the marketing team wrote 44 new articles for their learning center blog—a volume possible because of Jasper. The platform allowed them to ramp up their content production speed, enabling them to consistently publish five articles each week. From this material, the team rapidly created social media posts to support their website traffic goals. Leslyn said, “Jasper enables me to create at a pace that ensures I can attend to the variety of my responsibilities and still achieve our goals. From one piece of content, I can easily develop derivative assets and have time to analyze performance, rather than spending it all on the creation itself.”
Goosehead observed a remarkable 22% click-through rate increase in email campaigns utilizing Jasper. The team attributed this improvement to the platform's ability to craft and test compelling content that resonated deeply with recipients, enticing them to engage further.
Instead of struggling to customize content for three disparate audiences, Jaycie commented, “I took concepts that worked in past campaigns, assigned specific tone and style to each audience and Jasper created the appropriate outputs for me.” With Jasper Brand Voice and email templates, Jaycie can now work rapidly with control across separate segments, writing 30 emails a month. Added personalization and segmentation contributed to a 20% increase in revenue between Q3 and Q4. “Jasper allows me to move more quickly and more confidently for each of my target segments; I can go to market faster, test messages faster, and make improvements faster.”
Leveraging Jasper's capabilities and with input from their Customer Success Manager, Goosehead's marketing team was able to overhaul their franchise-facing website and achieve significant time savings. Using content improver and paragraph generator in Jasper, the team updated this website to be more relevant to their franchise audiences. Since the content was adjusted for a new audience, it took a complete revision for every aspect of the website. Jasper helped develop benefits statements, FAQ documents, differentiation copy and market analysis to bring depth and specificity to the multi-paged website. As a result, Goosehead achieved an impressive 87% increase month over month in visibility for their franchise pages. This invaluable partnership helped elevate Goosehead’s brand and drive business growth.
The successful integration of Jasper's AI-driven solution into Goosehead Insurance's marketing program has had a positive impact on the team’s productivity and performance. With the help of their dedicated customer success manager and access to the platform's features and capabilities, the marketing team could effectively scale their operations and establish themselves as a department that was creating new effective content and generating revenue for the business. Leslyn puts it best; "We are a small but mighty team, and Jasper adds the muscle power to make us mightier."
- Leslyn Felder, Marketing Associate
Headquarters: Westlake, TX
Company Size: Enterprise (1,000+ employees)
Industry: Insurance
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Digital Transformation is redefining the future of health care and health delivery. All stakeholders are convinced that these innovations will create value for patients, healthcare practitioners, hospitals, and governments along the patient pathway. The benefits are starting from prevention and awareness to diagnosis, treatment, short- and long-term follow-up, and ultimately survival. But how do you make sure that your working towards an architecturally sound, secure and interoperable health IT ecosystem for your hospital and avoid implementing a hodgepodge of spot solutions? How does your IT department work together with the other stakeholders, such as the doctors and other healthcare practitioners, Life Sciences companies, Tech companies, regulators and your internal governance and administrative bodies?
Read MoreThe Telenet Business Leadership Circle powered by CIONET, offers a platform where IT executives and thought leaders can meet to inspire each other and share best practices. We want to be a facilitator who helps you optimise the performance of your IT function and your business by embracing the endless opportunities that digital change brings.
Read MoreDécouvrez la dynamique du leadership numérique aux Rencontres de CIONET, le programme francophone exclusif de CIONET pour les leaders numériques en Belgique, rendu possible grâce au soutien et à l'engagement de nos partenaires de programme : Deloitte, Denodo et Red Hat. Rejoignez trois événements inspirants par an à Liège, Namur et en Brabant Wallon, où des CIOs et des experts numériques francophones de premier plan partagent leurs perspectives et expériences sur des thèmes d'affaires et de IT actuels. Laissez-vous inspirer et apprenez des meilleurs du secteur lors de sessions captivantes conçues spécialement pour soutenir et enrichir votre rôle en tant que CIO pair. Ne manquez pas cette opportunité de faire partie d'un réseau exceptionnel d'innovateurs numériques !
Read MoreCIONET is committed to highlighting and celebrating female role models in IT, Tech & Digital, creating a leadership programme that empowers and elevates women within the tech industry. This initiative is dedicated to showcasing the achievements and successes of leading women, fostering an environment where female role models are recognised, and their contributions can ignite progress and inspire the next generation of women in IT. Our mission is to shine the spotlight a little brighter on female role models in IT, Tech & Digital, and to empower each other through this inner network community.
Read MoreWould you like to know more about CIONET Belgium, membership or partnership opportunities? Do you have feedback or any other question? Send us a message!
You can either send us a registered handwritten letter explaining why you'd like to become a member or you can simply talk to us right here!