Belgium 30-9-25 Squad Only Virtual english
Everyone has technical debt. The question is what to do with it. Refactor now? Wait for the next feature? Build on it and hope it holds? If you’re tired of debating whether to clean up or move on, this session helps you frame the debt conversation in a way that supports both speed and stability.
Read MoreBelgium 1-10-25 Invitation Only Physical english
In today’s rapidly evolving technological landscape, organisations face a critical challenge: how to modernise their legacy systems while managing costs, maintaining security, and ensuring operational continuity. This exclusive round table discussion brings together CIOs, CTOs, and Digital Leaders to explore best practices for legacy and lifecycle management. Key topics include extending the lifespan of existing systems, mitigating cyber security risks, optimising costs, and integrating legacy platforms with modern technologies. We’ll also delve into sustainability, workforce challenges, and future-proofing IT infrastructures to navigate technological obsolescence.
Read MoreBelgium 2-10-25 Squad Only Virtual english
Architecture doesn’t happen in diagrams. It happens in minds, seasoned, curious, sharp minds that understand how the pieces fit. But who’s shaping these minds? Who’s growing the next generation of digital architects? If you’re responsible for complex systems, and for the people designing them, this session is for you.
Read MoreSeptember 30, 2025 Squad Session Squad Only Virtual english
Everyone has technical debt. The question is what to do with it. Refactor now? Wait for the next feature? Build on it and hope it holds? If you’re tired of debating whether to clean up or move on, this session helps you frame the debt conversation in a way that supports both speed and stability.
Read MoreOctober 2, 2025 Squad Session Squad Only Virtual english
Architecture doesn’t happen in diagrams. It happens in minds, seasoned, curious, sharp minds that understand how the pieces fit. But who’s shaping these minds? Who’s growing the next generation of digital architects? If you’re responsible for complex systems, and for the people designing them, this session is for you.
Read MoreOctober 14, 2025 Squad Session Squad Only Virtual english
Agile delivery often collides with inflexible infrastructures. One team wants to release weekly. Another is waiting six months for a new test environment. Sounds familiar? If your infra team is tired of being the bottleneck, and your devs are tired of waiting, this session opens a path forward.
Read MoreBloomreach sees a 40% Increase in traffic with Jasper
The focus on SEO has made a big impact for Bloomreach. By leveraging Jasper, Bleich’s team has increased blog output by 113% and increased website traffic to those blog posts by 40%.
Bloomreach is an e-commerce platform that views personalization as an essential part of the customer experience. Its commitment to creating more meaningful connections between shoppers and brands helps the company stand out, and has strengthened its growth all the way through a series F funding round of $175M in 2022.
As the company has grown, so have internal content demands –– and with a content team of 4, it was difficult to keep up.
“We were getting overwhelmed with all of the requests that were coming in,” says Carl Bleich, Head of Content at Bloomreach. “We needed speed and scale to handle everything.”
Bleich’s lean team focuses primarily on long-form SEO content, but used to create content for teams across the marketing organization, too –– everything from ads to web copy. Internal stakeholder requests took away from the focus on the SEO strategy, and it became clear that a solution was needed that could augment the existing content team.
For Bleich, it was critical to have a platform that could handle a variety of content needs: ads, emails, blog posts, social media, landing pages, and more. Additionally, the content had to conform to brand guidelines, and be written with perfect spelling and grammar by a globally distributed team.
According to Bleich, the team met and identified that they needed a way to scale their content strategy without sacrificing quality to hit their goals. That’s when he learned about Jasper from a colleague and began to explore further. “We tried Jasper and we loved it,” he says.
Getting the team started quickly was important given the learning curve associated with new technology. Thanks to a simple user interface and CSM-led customer onboarding, that wasn’t an issue.
“It's very easy to learn how to use Jasper, and you can get up and running fast… for us it was within an hour,” says Bleich. “Our customer success manager has also been a fantastic partner in helping us learn Jasper best practices and ultimately get more value.”
Today, everyone in Bloomreach’s marketing organization has access to Jasper. Since each marketing team is empowered to write on-brand copy for their specific use cases, Carl’s team is freed up to focus on high-priority content.
“Previously, our team was responsible for creating all that copy, and we had to push back due to capacity,” says Bleich. “But now we’re saving a significant amount of time because the copy comes to us fully aligned with our brand guidelines which saves us time and allows us to concentrate on SEO-optimized content.”
Using Jasper’s SEO integration, Bloomreach’s content team can get a content scorecard, identify keywords and phrases that will help the content rank, and even find details about who else is writing about the subject. And because the SEO integration can be viewed in the same panel as the document editor, it’s a streamlined process.
With Jasper providing a first draft in minutes instead of hours, Bleich and his team then weave in their expertise, research, and unique insights to create a piece of content that will resonate with Bloomreach’s audience.
The focus on SEO has made a big impact for Bloomreach. By leveraging Jasper, Bleich’s team has increased blog output by 113% and increased website traffic to those blog posts by 40%. This drives the awareness and engagement needed for Bloomreach to continue delivering personalized customer experiences.
- Carl Bleich, Head of Content
Headquarters: Mountain View, CA
Company Size: Enterprise (200+ employees)
Industry: Software
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Digital Transformation is redefining the future of health care and health delivery. All stakeholders are convinced that these innovations will create value for patients, healthcare practitioners, hospitals, and governments along the patient pathway. The benefits are starting from prevention and awareness to diagnosis, treatment, short- and long-term follow-up, and ultimately survival. But how do you make sure that your working towards an architecturally sound, secure and interoperable health IT ecosystem for your hospital and avoid implementing a hodgepodge of spot solutions? How does your IT department work together with the other stakeholders, such as the doctors and other healthcare practitioners, Life Sciences companies, Tech companies, regulators and your internal governance and administrative bodies?
Read MoreThe Telenet Business Leadership Circle powered by CIONET, offers a platform where IT executives and thought leaders can meet to inspire each other and share best practices. We want to be a facilitator who helps you optimise the performance of your IT function and your business by embracing the endless opportunities that digital change brings.
Read MoreDécouvrez la dynamique du leadership numérique aux Rencontres de CIONET, le programme francophone exclusif de CIONET pour les leaders numériques en Belgique, rendu possible grâce au soutien et à l'engagement de nos partenaires de programme : Deloitte, Denodo et Red Hat. Rejoignez trois événements inspirants par an à Liège, Namur et en Brabant Wallon, où des CIOs et des experts numériques francophones de premier plan partagent leurs perspectives et expériences sur des thèmes d'affaires et de IT actuels. Laissez-vous inspirer et apprenez des meilleurs du secteur lors de sessions captivantes conçues spécialement pour soutenir et enrichir votre rôle en tant que CIO pair. Ne manquez pas cette opportunité de faire partie d'un réseau exceptionnel d'innovateurs numériques !
Read MoreCIONET is committed to highlighting and celebrating female role models in IT, Tech & Digital, creating a leadership programme that empowers and elevates women within the tech industry. This initiative is dedicated to showcasing the achievements and successes of leading women, fostering an environment where female role models are recognised, and their contributions can ignite progress and inspire the next generation of women in IT. Our mission is to shine the spotlight a little brighter on female role models in IT, Tech & Digital, and to empower each other through this inner network community.
Read MoreWould you like to know more about CIONET Belgium, membership or partnership opportunities? Do you have feedback or any other question? Send us a message!
You can either send us a registered handwritten letter explaining why you'd like to become a member or you can simply talk to us right here!