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Belgium 21-10-25 Squad Only Physical english

AI in Practice ; What it really takes to move from pilot to production

Every organisation has a handful of AI pilots. But very few have scaled them. The models are accurate. The vision is clear. But something’s always in the way; lack of infrastructure, unclear ownership, security concerns, or just plain fatigue. This is a conversation for people in the messy middle of the AI journey, those navigating the leap from promising prototypes to operational value.

Belgium 21-10-25 Invitation Only Physical english

CIONET Round Table - From Disconnected Data to Unified Insight ; Building a 360° customer view to unlock commercial growth

In today's competitive landscape, customer expectations have never been higher. They demand a personalised, seamless experience at every touchpoint, from initial marketing contact to post-sale service. Unified data is at the heart of creating engaging customer experiences and is meant to fuel the 360 profile. However, for many organizations, a complete picture of the customer is fragmented, with critical data scattered in disconnected systems and departments. This exclusive roundtable will bring together Digital Leaders active in multiple industries to discuss a critical challenge: breaking down data silos to build a true 360° view of the customer. We will explore how to solve the complex integration challenges that prevent a unified view, and how to transform disparate data into a single source of truth. Join us to: Discover how to overcome the technical hurdles of integrating critical business systems, such as ERP and CRM platforms, to unify customer data. Explore real-world case studies on how organisations have successfully created unified customer insights to enhance personalisation and boost commercial and operational efficiency. Discuss best practices for turning fragmented data into actionable insights that can anticipate customer needs, drive revenue growth, and foster long-term loyalty. This is a unique opportunity for Digital Leaders who are ready to transform their customer engagement strategy and unlock the full potential of their data.

Belgium 22-10-25 Invitation Only Physical english

The End of the Firewall

Enterprises are questioning whether private networks and stacked firewalls are still worthwhile investments. A newer approach operates on the open internet with Zero Trust, eliminates perimeter complexity, and reframes cybersecurity as a business performance metric for boards and audit committees. This is a closed-door, peer discussion, not a lecture. We’ll examine the promise and its pitfalls: Are the promised savings significant, or are they too good to be true? What risks do you introduce? How does this collide with your installed base, legacy OT, entrenched processes and team competencies, and how do you overcome that without breaking operations or credibility with the board? Two senior leaders from global companies will spark the dialogue with lived experience: Kurt De Ruwe, CIO AkzoNobel Frank Bolata, CIO Syensqo

October 21, 2025 Squad Session Squad Only Physical english

AI in Practice ; What it really takes to move from pilot to production

November 4, 2025 Squad Session Squad Only Virtual english

From Backlog to Value ; Prioritising what matters when everything feels urgent

You’ve got a roadmap, a backlog, and a lot of pressure. Every team wants their feature. Every stakeholder claims urgency. And your developers? They just want to deliver something meaningful. But how do you prioritise in a way that serves the business, and keeps the team sane? If your backlog keeps growing and your outcomes stay flat, this session helps you turn intent into value, without losing control.

November 18, 2025 Squad Session Squad Only Physical english

Business Process Driven Architecture ; Designing systems that follow how your organisation actually works

Too often, architecture is drawn top-down, neat boxes, elegant flows, and little connection to the way teams really work. But what if we flipped it? What if our systems evolved from the actual processes, pains, and needs that drive the business? If you’re tired of systems that look good on slides but frustrate in practice, this session will ground the conversation where value is created, at the process level.

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How Storytel offers 24/7 support in 13+ languages

Swedish audiobook subscription service Storytel knows that offering excellent customer support is key for building brand loyalty. Here’s how they scaled their support across over a dozen languages without compromising on the quality of their CX.

Storytel at a glance

The customer

Storytel is a Swedish audiobook and ebook subscription service.

The market

Storytel is available in more than 25 countries with core markets in the Nordics.

The support team

26 agents provide localized support to customers throughout Europe and beyond.

The channels

Customer care is available 24/7 via both ticket and chat.

The situation

Their business was growing, and Storytel needed to find a way to scale their support without compromising on the quality of their CX.

The solution

Storytel now provides support in 13+ languages via ticket automation as well as chat, a channel they launched from scratch using Ultimate.

Getting started with Ultimate

Storytel believes in making it easy for customers to get help because they know that a good CX is key for building brand love. As their business began to grow, more subscribers meant more queries. They wanted to scale their support by offering customers more options to self-serve without skimping on their high standards for quality customer care. Being that they serve markets in 25 countries and counting, they needed to do all this in a localized, multilingual way.

To meet these challenges, they turned to Ultimate. It was easy for Storytel to start (and scale!) ticket automation, thanks to Ultimate's quick and easy integration with their CRM, Zendesk. In fact, they were able to go live in just 15 days. From there, they have expanded to serve customers in 13+ languages through automation. They have even added a new channel: chat, which has led to faster response times and the ability to offer their customers round-the-clock support. As a result, Storytel has achieved a 22% automation rate, and their bot has taken on 20% of their agents’ workload — enabling them to focus on more complex queries.

Start saving agent effort

“I firmly believe that making it easy for customers to get help in using our product and services makes them even more loyal and therefore, I wanted to provide 24/7 support for our customers. Ultimate helped us do that.”

Christopher Nørskov
Head of Customer Support Operations, Storytel

Agent workload saved: 20%

Languages offered: 13+

Chat bot-handled rate (BHR): 40%

AI use case spotlight #1: How Storytel automated support in over a dozen languages

It was critical that Storytel could offer support in all the language markets they serve – and their automated options were no exception.
Ultimate enabled them to integrate with Sunshine Conversations in Zendesk to offer support in their choice of 109 languages. They started with Danish and Swedish and then gradually added more to reach a total of 13+ languages within the first 9 months.
This gradual approach allowed them to enhance their CX by offering support to customers around the world, 24/7.

Learn about our multilingual AI

Storytel_CaseStudy_ContentBlock_2_chatChange_2x

AI use case spotlight #2: Scaling support by launching a new channel from scratch

Storytel was looking to offer their customers more options for resolving their queries. This is why they turned to chat automation – a completely new channel they launched from scratch.
From goal setting through execution and maintenance, they were supported in bringing their bot, Stella, to life. Their contacts on Ultimate's CS team were available to answer questions on Slack and provided Storytel with numerous touch points and check-ins along the way.
With chat, Storytel has achieved a 40% bot handled rate (BHR) with their bot, Stella.

See our chat solution in action

The success story

Seamlessly integrated

It was easy for Storytel to get started with our ticket automation solution because of its fast-and-easy integration with their CRM, Zendesk.

Time efficient

Storytel launched ticket automation in just 15 days. This resulted in a 20% reduction in agents' workload.

Scalable

Storytel scaled their support by offering chat automation, an entirely new channel they launched from scratch. They felt supported every step of the way thanks to their hands-on CS contacts at Ultimate.

Multilingual

Over the last 9 months, Storytel rolled out automated support in 13+ languages and counting, as our industry leading conversational AI offers 109 languages to choose from.

Technologies

Ultimate: Chat automation Ultimate: Ticket Automation Zendesk: A CRM Platform

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Healthcare Circle

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Les Rencontres

Découvrez la dynamique du leadership numérique aux Rencontres de CIONET, le programme francophone exclusif de CIONET pour les leaders numériques en Belgique, rendu possible grâce au soutien et à l'engagement de nos partenaires de programme : Deloitte, Denodo et Red Hat. Rejoignez trois événements inspirants par an à Liège, Namur et en Brabant Wallon, où des CIOs et des experts numériques francophones de premier plan partagent leurs perspectives et expériences sur des thèmes d'affaires et de IT actuels. Laissez-vous inspirer et apprenez des meilleurs du secteur lors de sessions captivantes conçues spécialement pour soutenir et enrichir votre rôle en tant que CIO pair. Ne manquez pas cette opportunité de faire partie d'un réseau exceptionnel d'innovateurs numériques !

Female Leadership Circle

CIONET is committed to highlighting and celebrating female role models in IT, Tech & Digital, creating a leadership programme that empowers and elevates women within the tech industry. This initiative is dedicated to showcasing the achievements and successes of leading women, fostering an environment where female role models are recognised, and their contributions can ignite progress and inspire the next generation of women in IT. Our mission is to shine the spotlight a little brighter on female role models in IT, Tech & Digital, and to empower each other through this inner network community.