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Belgium 27-8-26 AB Members Physical english

Summer Festival: Advisory Board

CIO agendas are crowded: cost pressure, cyber, regulation, talent, data, AI, vendor dependency, business expectations. Most organisations are trying to do too much at once, and the “must-do” work often blocks the strategic work. CIONET only creates value if its agenda matches what CIOs truly need, in the right format, at the right time. The challenge Pick the few priorities that matter most for 2027, then translate them into a clear CIONET agenda. Outcome we leave with A ranked CIO agenda for 2027, and a directly aligned CIONET programme outline (themes, formats, cadence), with a shortlist of speaker and case targets.

Belgium 27-8-26 Country Members Physical english

Summerfest: From Story to Habit

How to align people, shift routines, and prove value Technology transformations often fail not because the tools don’t work, but because people don’t change their work habits. Boards want proof of value, executives want business outcomes, IT wants clarity, and employees want ease. Between these expectations, the CIO’s role is no longer just to deliver platforms; it is to tell the story that motivates people and turn that story into daily habits. This session will explore: The narrative: how to craft a simple, repeatable story that explains the “why” behind change for every stakeholder. From story to routine: practical ways to embed new behaviours through manager rituals, team incentives, and visible leadership. Reskilling and new expectations: preparing teams for evolving roles, from cross-department collaboration to AI-enhanced workflows. Measuring what matters: showing progress in speed, quality, and resilience — not just in licences bought or trainings completed. The aim is to equip CIOs with a leadership toolkit: a story that unites, habits that endure, and proof that convinces even the toughest boardroom.

Belgium 8-9-26 Invitation Only Virtual english

What an AI Architect Actually Does in Practice; Skills, responsibilities, interfaces, and career moves behind one of the most misunderstood emerging roles.

The AI architect role is becoming more visible, and the scope varies across organisations. The challenge is defining what the role owns, where it sits, and how it works with existing architecture, data, security, risk, and business teams. Three pressure points need clarity. - Role definition matters because the position can span solution architecture, data architecture, governance, integration, security, vendor selection, and business process design. - Interfaces matter because the role must connect teams while respecting existing responsibilities. - Skills matter because technical depth needs to be combined with judgement around controls, delivery choices, and operational boundaries. The working question is simple: how do we define the AI architect role so it becomes useful, credible, and connected to delivery? If this role is emerging in your organisation, let’s compare how others are defining it and where they are placing it.

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How Siemens increased productivity and made CX more human with AI

Europe’s largest manufacturing company needed a way to centralize data and automate high-volume requests. With Zendesk and Ultimate, they were able to free up agents so they had more time for human-to-human interactions while also streamlining productivity.

Siemens at a glance

The customer

Siemens is Europe’s biggest manufacturing company, serving customers from large enterprises to small sole traders in a wide range of industries.

The market

They serve a global customer base in regions including France, Spain, Poland, the US, Germany, Nordics and the UK.

The support team

What started as a small deployment with one support team has now expanded to over 600 Zendesk licences across all their regions.

The channels

Siemens offers automated support through ticket automation and a seamless integration with their CRM, Zendesk.

The situation

For Siemens, CX as a differentiator has always been a core value. But with agents relying on email inboxes, spreadsheets, and other applications to track customer data, delivering on that value was a challenge.

The solution

With Zendesk Enterprise Suite and Ultimate’s ticket automation solution, Siemens found a holistic way to view and manage all customer data and automate support across channels.

Getting started with Zendesk + Ultimate

Following the successful implementation of the Zendesk platform, Siemens wanted to further improve the customer experience through the integration of AI. The company opted to automate with Ultimate because of a few key factors.

The first being that Ultimate could build an AI solution directly into Zendesk. The second reason addresses the challenge of having multiple languages. With Ultimate’s polyglot AI model, responses to customer questions are made directly in the native language, as opposed to translating into English first. The integration of Ultimate also enables the individual regions to implement AI at a pace that works for them.

“When we look across all our customer contacts, about 30% of them are data requests or information requests. We felt that with a good AI solution, we could automate that. So within three years, we want 15% of our responses to be automated. While this may seem conservative, we firstly want to ensure we are providing a really great customer experience, and then gradually push it out,” says Steven Franklin, Head of Global Customer Services at Siemens.

To integrate AI into Zendesk, Steven and the Siemens team worked closely with their Zendesk Customer Success Executive, Peter Eshkeri, together with the team at Ultimate. “We have been on a journey with Zendesk, from the early days of deploying it in a small team. Today we have over 600 licenses and it’s deployed across all our regions. Bringing Ultimate into this partnership, I think we have a really compelling solution for our customers,” says Steven. It’s a partnership grounded in shared values and goals. Together, solutions are developed to streamline the customer journey.

“We don’t operate as three separate companies, we operate as one company working together to find the best means of solving a problem."

Steven Franklin
Head of Global Customer Services, Siemens

CSAT score: 86%

Productivity increase in Nordics: 23%

Languages: 7+

AI use case spotlight #1: Providing proactive support

Steven and his team found that negative customer experiences often happen when a customer has been given an answer, but there’s an obvious follow-up that has been ignored or hasn’t been picked up.
Zendesk, Siemens and Ultimate jointly developed an integration in which the AI would respond to high-volume requests automatically, such as proactively sending a copy of invoices to a customer.
In addition to sending proactive messages, the AI could detect what else the customer was asking and preempt some of those questions with appropriate responses, as well as gathering information and context for the human agents.

AI use case spotlight #2: Freeing up agent time for value-added interactions

Siemens wanted their agents to be able to concentrate on valued human-to-human interactions, rather than focusing on low-value transactions, such as sending invoices or standard information.
By integrating with their back-office systems, their bot could access customer data and provide it to their customers without agent involvement.
Automation has resulted in reduced agent handle times, since the bot can handle basic requests as well as populate the ticket with data to help the agent work more efficiently — resulting in a streamlined customer journey and enabling value-add interactions with customers.

The success story

A holistic solution

The strong partnership between Zendesk, Ultimate and Siemens means that they operate seamlessly as one company, not three — working together to find the best means of solving a problem.

Freeing up agent time

As well as automating responses to common queries, Siemens’ bot uses AI to populate tickets with data. This speeds up handling times and gives their agents more time to focus on value-added customer interactions.

Better data visibility

Instead of using different platforms and applications, all customer data is in one place, so agents can stay within Zendesk. In this omnichannel environment, including phone, email, and WhatsApp, they can efficiently communicate and answer customer queries.

Productivity gains

Since introducing Zendesk and Ultimate, Siemens have been able to resolve tickets faster, exchange tickets between departments more smoothly, and expedite customer onboarding — resulting in 23% increase in productivity in the Nordics and almost 2x the productivity in France.

Next on their automation journey

With the help of Zendesk and Ultimate, Siemens is on track to achieving a holistic global digital customer journey. As AI has been introduced at different speeds across their various markets, some regions are further ahead and are already experiencing productivity gains. This is translating into increased customer satisfaction scores (CSAT). For instance, the Nordics region is hitting an 86% CSAT rating versus an 83% industry benchmark.

Steven says, “Ultimately, we want to get to the point where we have a holistic global digital customer journey. With Zendesk as the foundation and the various apps and integrations such as Ultimate’s AI sitting on top of that, we are getting closer and closer to achieving that.”

Technologies

Ultimate’s polyglot AI model Zendesk platform with AI integration

Partners

CIONET Business Circles

Cyber Circle

CIONET’s Cyber Circle: a new three-event programme exclusively focusing on the most urgent, complex, and high-impact challenges in cybersecurity today. Launched in 2026, this initiative brings together CISOs, CIOs, and senior IT executives with a strong interest in cybersecurity for three curated gatherings each year. As part of CIONET’s trusted executive community, the Cyber Circle provides a confidential, peer-driven environment to exchange insights, share real-world experiences, and address evolving cyber threats. Each session is designed to foster strategic dialogue, strengthen resilience, and elevate cybersecurity as a core driver of business value.

Telenet Business Leadership Circle

The Telenet Business Leadership Circle powered by CIONET, offers a platform where IT executives and thought leaders can meet to inspire each other and share best practices. We want to be a facilitator who helps you optimise the performance of your IT function and your business by embracing the endless opportunities that digital change brings.

Les Rencontres

Découvrez la dynamique du leadership numérique aux Rencontres de CIONET, le programme francophone exclusif de CIONET pour les leaders numériques en Belgique, rendu possible grâce au soutien et à l'engagement de nos partenaires de programme : Deloitte, Denodo et Red Hat. Rejoignez trois événements inspirants par an à Liège, Namur et en Brabant Wallon, où des CIOs et des experts numériques francophones de premier plan partagent leurs perspectives et expériences sur des thèmes d'affaires et de IT actuels. Laissez-vous inspirer et apprenez des meilleurs du secteur lors de sessions captivantes conçues spécialement pour soutenir et enrichir votre rôle en tant que CIO pair. Ne manquez pas cette opportunité de faire partie d'un réseau exceptionnel d'innovateurs numériques !

Female Leadership Circle

CIONET is committed to highlighting and celebrating female role models in IT, Tech & Digital, creating a leadership programme that empowers and elevates women within the tech industry. This initiative is dedicated to showcasing the achievements and successes of leading women, fostering an environment where female role models are recognised, and their contributions can ignite progress and inspire the next generation of women in IT. Our mission is to shine the spotlight a little brighter on female role models in IT, Tech & Digital, and to empower each other through this inner network community.