null

Belgium 21-4-26 Invitation Only Physical english

From Victim to Victor: Cyber resilience is a means, providing Business Continuity the goal

In an era where every outage, audit, and cyberattack is a test of organisational survival, resilience has become the new currency of trust. While traditional perimeter security with: firewalls, intrusion detection, and scanners, remains essential, it is no longer a sufficient guarantee against modern threats that bypass these layers to penetrate your core systems. Today, enterprises require security and continuity that are built-in, not bolted-on. This CIONET roundtable focuses on the shift from reactive disaster recovery to proactive Business Continuity. Together with experts from HPE Zerto, we will explore how organisations can transform their recovery strategies into seamless continuity models.

Belgium 23-4-26 Country Members Physical & Virtual english

CIOFEST BELGIUM: Leadership in the Agentic Era

AI is no longer confined to supporting human tasks. We are entering the agentic era, where autonomous systems act on behalf of people and organisations. These agents can gather information, make decisions, negotiate terms, and even complete transactions. The implications extend well beyond technology; they touch the very foundations of business models, governance, and leadership. For CIOs and their peers, the rise of “machine customers” and autonomous partners poses new questions: Market impact: How do you compete and create value when some customers and suppliers are machines? Governance: What trust, compliance, and accountability structures are needed when AI acts independently in financial, procurement, or customer-facing processes? Leadership: How should CIOs guide their organisations in redefining roles, responsibilities, and decision-making when agents take over parts of the value chain?Business strategy: What opportunities emerge for new revenue models, platforms, and ecosystems shaped by autonomous interaction? This session shifts the focus from the mechanics of AI agents to the decisions that will shape leadership in the next decade. It is a call for CIOs to prepare for a future where relationships, markets, and strategies are no longer limited to human-to-human interactions, but also extend to human-to-machine and machine-to-machine interactions.

Belgium 29-4-26 Invitation Only Physical english

Building Future-Ready Application Ecosystems in the Age of Intelligent Automation

This CIONET workshop is a collaborative deep-dive into the practicalities of"rewiring the building" while it’s still occupied. Drawing onKyndryl’s deep heritage in mission-critical infrastructure and their latestresearch, we will dismantle the "hidden costs" of legacyenvironments. The conversation will focus on the transition from static,monolithic structures to composable architectures that allow intelligent agentsto operate seamlessly across hybrid landscapes.

April 2, 2026 Squad Session Invitation Only Virtual english

Taming the SaaS Sprawl: Tracking spend, ownership, and usage before it slips out of control

SaaS gave business units freedom: quick onboarding, no infrastructure, and instant results. But over time, that freedom turned into fragmentation. Each team now buys, renews, and configures its own stack. HR has one platform, finance has another, and marketing probably has ten. The invoices keep coming, usage keeps dropping, and no one is sure who’s accountable for what.

May 12, 2026 Squad Session Invitation Only Physical english

Product-Centric IT 2.0: Blending product and project thinking

Everyone says they’ve gone product-centric. In reality, most organisations live in a hybrid world where projects, products, and platforms overlap. Teams manage releases while still chasing deadlines, and governance still thinks in milestones rather than outcomes. The shift is underway, but the mindset hasn’t caught up.

May 19, 2026 Squad Session Invitation Only Physical english

AI vs AI in Cybersecurity: When defenders and attackers both use AI

The game has changed, clearly. Attackers have AI, defenders have AI, and both sides are learning faster than anyone expected, or maybe the attackers are just a bit faster. What used to take hours now happens in seconds, and detection windows close before alerts even appear. It’s adaptation beyond automation, and no one gets to sit still.

Please Log In with your CIONET account first

How Hello Sugar reached a 66% automation rate with our hybrid solution

Hello Sugar wanted to scale their waxing franchise without growing their reception staff – all while offering higher quality CX. With Ultimate’s hybrid automation solution, this process couldn’t have gone more smoothly.

Hello Sugar at a glance

The customer

Hello Sugar is the fastest growing Brazilian wax and sugar salon in the U.S.

The market

Hello Sugar serves beauty-conscious customers across the U.S.

The support team

Their support team consists of 20 receptionists who handle requests via Zendesk.

The channels

Hello Sugar offers customer support via SMS.

The situation

Hello Sugar was looking to double the number of stores – without doubling their receptionists' workload.

The solution

Ultimate's hybrid combination of gen AI and conversation design helped Hello Sugar hit a sweet spot between empathetic, personalized, and scalable support.

Getting started with Ultimate

Trying to double the number of stores in their franchise within the year – without growing their support team – may sound like the makings of a sticky situation. But what sets Hello Sugar apart in the beauty and wellness space is their tendency to be tech savvy. They knew that the best way to scale was to automate. And while a lot of other AI providers sugar coat their automation capabilities, Ultimate’s automation solution proved to be the real deal.

Hello Sugar’s CTO, Austin Towns, was instantly impressed by the generative AI technology behind UltimateGPT and quickly began automating common intents about salon services and pricing. With the help of Ultimate’s hands-on customer success team and a seamless integration with Zendesk - who recently acquired Ultimate to scale the partnership - they enhanced the quality of their support by combining ultra-personalized service with near-instant response times.

With the freedom and flexibility of generative AI, their bot also delivers precise info about the location of salons to lost customers as well as empathetic responses for first time waxers – all in perfect brand tone of voice. Meanwhile, the precision and control of manual conversation design enabled them to automate their entire appointment booking process. Now, Hello Sugar boasts a 66% automation rate thanks to our hybrid automation solution.

"We currently have 81 salons and are going to grow to 160 this year – without growing our reception staff. And with automation, we’re able to do that while offering way better CX and getting higher reviews."

Austin Towns
CTO, Hello Sugar

Automation rate: 66%

Monthly savings$: 14K

Agent hours saved: 200

AI use case spotlight #1: Hello Sugar’s journey to +66% automation

Hello Sugar wanted an AI provider that could go beyond the traditional dialogue builder. Ultimate’s hybrid approach that integrates the precision of conversation design with the freedom and flexibility of generative AI delivered on this promise.
UltimateGPT has enabled them to quickly automate FAQ style questions about services provided and how to prep for an upcoming appointment. And conversation design helped them automate intents like booking appointments, as they can use API integrations to confirm location and generate a booking link for their customers.
Taken together, they have reached a 66% automation rate – with rave reviews about their CX from customers.

AI use case spotlight #2: Knowledge base optimization for better CX

Hello Sugar also succeeded in honing the powers of a well-designed knowledge base to enhance the capabilities of UltimateGPT.
By compiling a knowledge base replete with information on the details of location of each salon around the country, their generative AI-powered bot can provide extremely precise directions. Customers are also left with the feeling that they’re speaking to a human receptionist, thanks to the bot's natural-sounding tone of voice (TOV).
As a result, Hello Sugar harnessed the power of generative AI to deliver ultra-personalized and empathetic support to customers within seconds and at scale.

The success story

Instant Zendesk integration

Ultimate’s hybrid automation solution seamlessly integrated with their existing CRM so they were able to start automating common queries straight away.

Industry beating results

As a tech savvy business within the beauty and wellness space, Hello Sugar has been able to offer improved CX even as they double their number of salons – all while saving $14K in agent costs per month.

Hybrid automation solution

With our hybrid solution, Hello Sugar was able to combine generative AI and conversation design to reach an automation rate of +66%.

Improved customer experience

With the help of AI, Hello Sugar is able to attend to customer queries in a matter of seconds. Thanks to UltimateGPT, they’re able to do so in a way that integrates empathy and on-brand TOV into each interaction.

Next on their automation journey

Hello Sugar plans on continuing to find more use cases for AI to improve CX, such as by expanding their APIs to reduce manual work for receptionists.

For example, they want to harness the capabilities of API integrations for booking and rescheduling appointments to expand the capabilities of what their bot can do when responding to these requests.

They plan to audit all existing intents to find more opportunities to leverage UltimateGPT.

Technologies

Ultimate: Chat automation Zendesk: A CRM Platform

CIONET Business Circles

Cyber Circle

CIONET’s Cyber Circle: a new three-event programme exclusively focusing on the most urgent, complex, and high-impact challenges in cybersecurity today. Launched in 2026, this initiative brings together CISOs, CIOs, and senior IT executives with a strong interest in cybersecurity for three curated gatherings each year. As part of CIONET’s trusted executive community, the Cyber Circle provides a confidential, peer-driven environment to exchange insights, share real-world experiences, and address evolving cyber threats. Each session is designed to foster strategic dialogue, strengthen resilience, and elevate cybersecurity as a core driver of business value.

Telenet Business Leadership Circle

The Telenet Business Leadership Circle powered by CIONET, offers a platform where IT executives and thought leaders can meet to inspire each other and share best practices. We want to be a facilitator who helps you optimise the performance of your IT function and your business by embracing the endless opportunities that digital change brings.

Les Rencontres

Découvrez la dynamique du leadership numérique aux Rencontres de CIONET, le programme francophone exclusif de CIONET pour les leaders numériques en Belgique, rendu possible grâce au soutien et à l'engagement de nos partenaires de programme : Deloitte, Denodo et Red Hat. Rejoignez trois événements inspirants par an à Liège, Namur et en Brabant Wallon, où des CIOs et des experts numériques francophones de premier plan partagent leurs perspectives et expériences sur des thèmes d'affaires et de IT actuels. Laissez-vous inspirer et apprenez des meilleurs du secteur lors de sessions captivantes conçues spécialement pour soutenir et enrichir votre rôle en tant que CIO pair. Ne manquez pas cette opportunité de faire partie d'un réseau exceptionnel d'innovateurs numériques !

Female Leadership Circle

CIONET is committed to highlighting and celebrating female role models in IT, Tech & Digital, creating a leadership programme that empowers and elevates women within the tech industry. This initiative is dedicated to showcasing the achievements and successes of leading women, fostering an environment where female role models are recognised, and their contributions can ignite progress and inspire the next generation of women in IT. Our mission is to shine the spotlight a little brighter on female role models in IT, Tech & Digital, and to empower each other through this inner network community.