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Belgium 19-3-26 Country Members Physical french

Vendor Detox: La consolidation vaut-elle le risque ?

Moins de Partenaires : La consolidation vaut-elle le risque ? Le problème est la prolifération des fournisseurs : trop d'outils causant de la complexité, une taxe d'intégration paralysante et de la redondance. La Taxe d'Intégration est le coût caché (en temps, en échecs et en ressources) d'essayer de faire fonctionner ensemble des systèmes disparates. Cet échange se concentre sur des stratégies éprouvées pour simplifier de manière agressive le parc technologique, consolider les fournisseurs et élever certains fournisseurs clés au rang de partenaires stratégiques.

Belgium 24-3-26 Invitation Only Physical english

Killing Zombie Projects: Knowing when to stop, restart, or quietly let go

Every organisation has them, projects that keep running long after their purpose has faded. No one remembers who asked for them, but shutting them down feels riskier than keeping them alive. And eventually, people stay assigned, budgets stay allocated, and energy drains into work that no longer matters. Inertia at its finest. Ending a project is rarely a technical decision. It’s emotional, political, and often tied to past promises or personal reputation. The longer something runs, the harder it becomes to admit it’s time to stop. Yet clearing that backlog of half-dead initiatives is often the only way to make room for new ones. So how do you decide when to pull the plug? What signals show that value is gone, and who gets to say so? How can governance encourage honest calls without punishing those who make them? Let’s discuss how to end gracefully, refocus teams, and turn closure into confidence rather than blame. Bullet in the head? Is that how you kill a zombie, or was it a silver bullet in the heart? A closed conversation on how to make progress by learning to stop.

Belgium 26-3-26 Invitation Only Virtual english

Measuring Value in AI Initiatives: Defining ROI, accountability, and measurable outcomes in complex environments

AI projects continue to multiply, but proving their value remains difficult. Most organisations can track activity, not impact. Dashboards count pilots and models, yet few translate to measurable business outcomes. The result is familiar: success stories without clarity on what they actually delivered. The real issue is measurement. Traditional ROI metrics fail when AI changes decisions more than results. Financial indicators miss the operational gains, while qualitative benefits often sound too vague to defend. Without clear evidence, budgets come under scrutiny and confidence erodes. This session focuses on how to connect AI work with business outcomes through structured metrics, governance, and accountability. We’ll explore how value tracking evolves from experimentation to scale, which indicators earn trust at board level, and where measurement stops being meaningful. A closed exchange for comparing methods, tools, and lessons learned in defining, proving, and sustaining AI impact.

March 24, 2026 Squad Session Invitation Only Physical english

Killing Zombie Projects: Knowing when to stop, restart, or quietly let go

March 26, 2026 Squad Session Invitation Only Physical english

Measuring Value in AI Initiatives: Defining ROI, accountability, and measurable outcomes in complex environments

March 31, 2026 Squad Session Invitation Only Physical english

Composability in Practice: Building modular systems that stay coherent as they grow

Composability sounds elegant in theory: small, independent parts that come together to form something greater, but in practice, it’s messy. What happens when modules overlap, APIs evolve differently across domains, and governance struggles to keep pace? What was meant to simplify architecture sometimes ends up multiplying it.

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How Hello Sugar reached a 66% automation rate with our hybrid solution

Hello Sugar wanted to scale their waxing franchise without growing their reception staff – all while offering higher quality CX. With Ultimate’s hybrid automation solution, this process couldn’t have gone more smoothly.

Hello Sugar at a glance

The customer

Hello Sugar is the fastest growing Brazilian wax and sugar salon in the U.S.

The market

Hello Sugar serves beauty-conscious customers across the U.S.

The support team

Their support team consists of 20 receptionists who handle requests via Zendesk.

The channels

Hello Sugar offers customer support via SMS.

The situation

Hello Sugar was looking to double the number of stores – without doubling their receptionists' workload.

The solution

Ultimate's hybrid combination of gen AI and conversation design helped Hello Sugar hit a sweet spot between empathetic, personalized, and scalable support.

Getting started with Ultimate

Trying to double the number of stores in their franchise within the year – without growing their support team – may sound like the makings of a sticky situation. But what sets Hello Sugar apart in the beauty and wellness space is their tendency to be tech savvy. They knew that the best way to scale was to automate. And while a lot of other AI providers sugar coat their automation capabilities, Ultimate’s automation solution proved to be the real deal.

Hello Sugar’s CTO, Austin Towns, was instantly impressed by the generative AI technology behind UltimateGPT and quickly began automating common intents about salon services and pricing. With the help of Ultimate’s hands-on customer success team and a seamless integration with Zendesk - who recently acquired Ultimate to scale the partnership - they enhanced the quality of their support by combining ultra-personalized service with near-instant response times.

With the freedom and flexibility of generative AI, their bot also delivers precise info about the location of salons to lost customers as well as empathetic responses for first time waxers – all in perfect brand tone of voice. Meanwhile, the precision and control of manual conversation design enabled them to automate their entire appointment booking process. Now, Hello Sugar boasts a 66% automation rate thanks to our hybrid automation solution.

"We currently have 81 salons and are going to grow to 160 this year – without growing our reception staff. And with automation, we’re able to do that while offering way better CX and getting higher reviews."

Austin Towns
CTO, Hello Sugar

Automation rate: 66%

Monthly savings$: 14K

Agent hours saved: 200

AI use case spotlight #1: Hello Sugar’s journey to +66% automation

Hello Sugar wanted an AI provider that could go beyond the traditional dialogue builder. Ultimate’s hybrid approach that integrates the precision of conversation design with the freedom and flexibility of generative AI delivered on this promise.
UltimateGPT has enabled them to quickly automate FAQ style questions about services provided and how to prep for an upcoming appointment. And conversation design helped them automate intents like booking appointments, as they can use API integrations to confirm location and generate a booking link for their customers.
Taken together, they have reached a 66% automation rate – with rave reviews about their CX from customers.

AI use case spotlight #2: Knowledge base optimization for better CX

Hello Sugar also succeeded in honing the powers of a well-designed knowledge base to enhance the capabilities of UltimateGPT.
By compiling a knowledge base replete with information on the details of location of each salon around the country, their generative AI-powered bot can provide extremely precise directions. Customers are also left with the feeling that they’re speaking to a human receptionist, thanks to the bot's natural-sounding tone of voice (TOV).
As a result, Hello Sugar harnessed the power of generative AI to deliver ultra-personalized and empathetic support to customers within seconds and at scale.

The success story

Instant Zendesk integration

Ultimate’s hybrid automation solution seamlessly integrated with their existing CRM so they were able to start automating common queries straight away.

Industry beating results

As a tech savvy business within the beauty and wellness space, Hello Sugar has been able to offer improved CX even as they double their number of salons – all while saving $14K in agent costs per month.

Hybrid automation solution

With our hybrid solution, Hello Sugar was able to combine generative AI and conversation design to reach an automation rate of +66%.

Improved customer experience

With the help of AI, Hello Sugar is able to attend to customer queries in a matter of seconds. Thanks to UltimateGPT, they’re able to do so in a way that integrates empathy and on-brand TOV into each interaction.

Next on their automation journey

Hello Sugar plans on continuing to find more use cases for AI to improve CX, such as by expanding their APIs to reduce manual work for receptionists.

For example, they want to harness the capabilities of API integrations for booking and rescheduling appointments to expand the capabilities of what their bot can do when responding to these requests.

They plan to audit all existing intents to find more opportunities to leverage UltimateGPT.

Technologies

Ultimate: Chat automation Zendesk: A CRM Platform

Partners

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Healthcare Circle

Digital Transformation is redefining the future of health care and health delivery. All stakeholders are convinced that these innovations will create value for patients, healthcare practitioners, hospitals, and governments along the patient pathway. The benefits are starting from prevention and awareness to diagnosis, treatment, short- and long-term follow-up, and ultimately survival. But how do you make sure that your working towards an architecturally sound, secure and interoperable health IT ecosystem for your hospital and avoid implementing a hodgepodge of spot solutions? How does your IT department work together with the other stakeholders, such as the doctors and other healthcare practitioners, Life Sciences companies, Tech companies, regulators and your internal governance and administrative bodies?

Telenet Business Leadership Circle

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Les Rencontres

Découvrez la dynamique du leadership numérique aux Rencontres de CIONET, le programme francophone exclusif de CIONET pour les leaders numériques en Belgique, rendu possible grâce au soutien et à l'engagement de nos partenaires de programme : Deloitte, Denodo et Red Hat. Rejoignez trois événements inspirants par an à Liège, Namur et en Brabant Wallon, où des CIOs et des experts numériques francophones de premier plan partagent leurs perspectives et expériences sur des thèmes d'affaires et de IT actuels. Laissez-vous inspirer et apprenez des meilleurs du secteur lors de sessions captivantes conçues spécialement pour soutenir et enrichir votre rôle en tant que CIO pair. Ne manquez pas cette opportunité de faire partie d'un réseau exceptionnel d'innovateurs numériques !

Female Leadership Circle

CIONET is committed to highlighting and celebrating female role models in IT, Tech & Digital, creating a leadership programme that empowers and elevates women within the tech industry. This initiative is dedicated to showcasing the achievements and successes of leading women, fostering an environment where female role models are recognised, and their contributions can ignite progress and inspire the next generation of women in IT. Our mission is to shine the spotlight a little brighter on female role models in IT, Tech & Digital, and to empower each other through this inner network community.