.png)
Belgium 9-6-26 Invitation Only Virtual english
Data availability keeps growing, but decision-making often feels slower. Every function builds its own dashboards, metrics multiply, and reports begin to contradict each other. What was meant to improve transparency now creates confusion. The problem is not access to data but alignment on interpretation. When information becomes noise, confidence in reporting collapses. People hesitate to act, functions challenge each other’s numbers, and trust in analytics erodes. The challenge lies in restoring clarity: deciding which metrics matter, who owns them, and how reporting connects back to action. Let’s discuss how to simplify information flows, define consistent metrics, and reconnect dashboards with decision-making. How ownership, cadence, and shared understanding bring alignment back. A closed conversation on rebuilding confidence in data, where clarity replaces overload and information once again supports action.
Read More
Belgium 10-6-26 Invitation Only Physical english
In the middle of the night, 200 miles from the coast, the alarm sounds. The "Man Overboard" cry isn't just about a person in the water; it’s the ultimate test of a crew’s preparation, psychological grit, and split-second communication. For the modern European CIO, the "Man Overboard" moment happens in the data centre, the boardroom, or the headlines. When the system fails, the pressure doesn't just sit on the servers; it sits on you. Join CIONET for an exclusive VIP evening at the coast, a deep dive into the Human and Digital Anatomy of a Crisis. We will explore why some leaders thrive under the crushing weight of a "Black Swan" event while others capsize, and how data serves as the steady keel that keeps the ship upright.
Read More
Belgium 12-6-26 Invitation Only Physical english
AI started small: a few pilots, some dashboards, a couple of chatbots. But then it spread, quickly. Now every department wants a model, every vendor adds “AI-powered” to their pitch, and every regulator is asking about risk and transparency. Governance suddenly went from a nice idea to a full-time job. Scaling governance is harder than launching AI. Policies look great on slides, but in practice, ownership blurs and enforcement stalls. Central control slows things down, while local freedom invites risk. Everyone agrees AI should be safe and ethical, but no one agrees on who signs off when something goes wrong, all leading to AIs living as permanent PoCs. So how do you scale oversight without creating bureaucracy? How do you distribute responsibility between IT, business, and compliance? And what controls actually hold up when AI keeps changing after deployment? Let’s explore how organisations make governance part of daily operations, not an afterthought. A closed conversation for those trying to keep AI credible, compliant, and under control while it spreads across the enterprise.
Read More
June 9, 2026 Squad Session Invitation Only Virtual english
Data availability keeps growing, but decision-making often feels slower. Every function builds its own dashboards, metrics multiply, and reports begin to contradict each other. What was meant to improve transparency now creates confusion. The problem is not access to data but alignment on interpretation.
Read More
June 12, 2026 Squad Session Invitation Only Physical english
AI started small: a few pilots, some dashboards, a couple of chatbots. But then it spread, quickly. Now every department wants a model, every vendor adds “AI-powered” to their pitch, and every regulator is asking about risk and transparency. Governance suddenly went from a nice idea to a full-time job.
Read More
June 18, 2026 Squad Session Invitation Only Physical english
Becoming event-driven sounds like the logical next step: real-time visibility, faster response, tighter integration. The promise is appealing, no? But turning that vision into reality is another story. Where do you start, with technology, operating model, or mindset?
Read More
CIONET Trailblazer: CISO: The Shift from Prevention to Resilience: Turning Visibility into Execution
Published on: January 28, 2026 @ 9:48 AM
CIONET Trailblazer: AI Transformation: Bridging the Cultural Divide to Achieve Competitive Advantage
Published on: December 17, 2025 @ 9:16 AM
How Hello Sugar reached a 66% automation rate with our hybrid solution
Hello Sugar wanted to scale their waxing franchise without growing their reception staff – all while offering higher quality CX. With Ultimate’s hybrid automation solution, this process couldn’t have gone more smoothly.
Hello Sugar is the fastest growing Brazilian wax and sugar salon in the U.S.
Hello Sugar serves beauty-conscious customers across the U.S.
Their support team consists of 20 receptionists who handle requests via Zendesk.
Hello Sugar offers customer support via SMS.
Hello Sugar was looking to double the number of stores – without doubling their receptionists' workload.
Ultimate's hybrid combination of gen AI and conversation design helped Hello Sugar hit a sweet spot between empathetic, personalized, and scalable support.
Trying to double the number of stores in their franchise within the year – without growing their support team – may sound like the makings of a sticky situation. But what sets Hello Sugar apart in the beauty and wellness space is their tendency to be tech savvy. They knew that the best way to scale was to automate. And while a lot of other AI providers sugar coat their automation capabilities, Ultimate’s automation solution proved to be the real deal.
Hello Sugar’s CTO, Austin Towns, was instantly impressed by the generative AI technology behind UltimateGPT and quickly began automating common intents about salon services and pricing. With the help of Ultimate’s hands-on customer success team and a seamless integration with Zendesk - who recently acquired Ultimate to scale the partnership - they enhanced the quality of their support by combining ultra-personalized service with near-instant response times.
With the freedom and flexibility of generative AI, their bot also delivers precise info about the location of salons to lost customers as well as empathetic responses for first time waxers – all in perfect brand tone of voice. Meanwhile, the precision and control of manual conversation design enabled them to automate their entire appointment booking process. Now, Hello Sugar boasts a 66% automation rate thanks to our hybrid automation solution.
Austin Towns
CTO, Hello Sugar


Ultimate’s hybrid automation solution seamlessly integrated with their existing CRM so they were able to start automating common queries straight away.
As a tech savvy business within the beauty and wellness space, Hello Sugar has been able to offer improved CX even as they double their number of salons – all while saving $14K in agent costs per month.
With our hybrid solution, Hello Sugar was able to combine generative AI and conversation design to reach an automation rate of +66%.
With the help of AI, Hello Sugar is able to attend to customer queries in a matter of seconds. Thanks to UltimateGPT, they’re able to do so in a way that integrates empathy and on-brand TOV into each interaction.
Hello Sugar plans on continuing to find more use cases for AI to improve CX, such as by expanding their APIs to reduce manual work for receptionists.
For example, they want to harness the capabilities of API integrations for booking and rescheduling appointments to expand the capabilities of what their bot can do when responding to these requests.
They plan to audit all existing intents to find more opportunities to leverage UltimateGPT.
3 Views 0 Likes Read More
CIONET’s Cyber Circle: a new three-event programme exclusively focusing on the most urgent, complex, and high-impact challenges in cybersecurity today. Launched in 2026, this initiative brings together CISOs, CIOs, and senior IT executives with a strong interest in cybersecurity for three curated gatherings each year. As part of CIONET’s trusted executive community, the Cyber Circle provides a confidential, peer-driven environment to exchange insights, share real-world experiences, and address evolving cyber threats. Each session is designed to foster strategic dialogue, strengthen resilience, and elevate cybersecurity as a core driver of business value.
Read More
The Telenet Business Leadership Circle powered by CIONET, offers a platform where IT executives and thought leaders can meet to inspire each other and share best practices. We want to be a facilitator who helps you optimise the performance of your IT function and your business by embracing the endless opportunities that digital change brings.
Read More
Découvrez la dynamique du leadership numérique aux Rencontres de CIONET, le programme francophone exclusif de CIONET pour les leaders numériques en Belgique, rendu possible grâce au soutien et à l'engagement de nos partenaires de programme : Deloitte, Denodo et Red Hat. Rejoignez trois événements inspirants par an à Liège, Namur et en Brabant Wallon, où des CIOs et des experts numériques francophones de premier plan partagent leurs perspectives et expériences sur des thèmes d'affaires et de IT actuels. Laissez-vous inspirer et apprenez des meilleurs du secteur lors de sessions captivantes conçues spécialement pour soutenir et enrichir votre rôle en tant que CIO pair. Ne manquez pas cette opportunité de faire partie d'un réseau exceptionnel d'innovateurs numériques !
Read More
CIONET is committed to highlighting and celebrating female role models in IT, Tech & Digital, creating a leadership programme that empowers and elevates women within the tech industry. This initiative is dedicated to showcasing the achievements and successes of leading women, fostering an environment where female role models are recognised, and their contributions can ignite progress and inspire the next generation of women in IT. Our mission is to shine the spotlight a little brighter on female role models in IT, Tech & Digital, and to empower each other through this inner network community.
Read More
Would you like to know more about CIONET Belgium, membership or partnership opportunities? Do you have feedback or any other question? Send us a message!
You can either send us a registered handwritten letter explaining why you'd like to become a member or you can simply talk to us right here!