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Welcome to CIONET Belgium

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Upcoming Events

 
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Belgium 30-9-25 Squad Only Virtual english

Technical Debt: When to Pay It and When to Walk Away ; Making smart trade-offs between progress, maintenance, and risk

Everyone has technical debt. The question is what to do with it. Refactor now? Wait for the next feature? Build on it and hope it holds? If you’re tired of debating whether to clean up or move on, this session helps you frame the debt conversation in a way that supports both speed and stability.

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Belgium 1-10-25 Invitation Only Physical english

Telenet Business Leadership Circle - Legacy & Lifecycle Management

In today’s rapidly evolving technological landscape, organisations face a critical challenge: how to modernise their legacy systems while managing costs, maintaining security, and ensuring operational continuity. This exclusive round table discussion brings together CIOs, CTOs, and Digital Leaders to explore best practices for legacy and lifecycle management. Key topics include extending the lifespan of existing systems, mitigating cyber security risks, optimising costs, and integrating legacy platforms with modern technologies. We’ll also delve into sustainability, workforce challenges, and future-proofing IT infrastructures to navigate technological obsolescence.

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Belgium 2-10-25 Squad Only Virtual english

The Career Path of the Architect ;Great architecture begins with great architects

Architecture doesn’t happen in diagrams. It happens in minds, seasoned, curious, sharp minds that understand how the pieces fit. But who’s shaping these minds? Who’s growing the next generation of digital architects? If you’re responsible for complex systems, and for the people designing them, this session is for you.

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Upcoming TRIBE Events

 
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September 30, 2025 Squad Session Squad Only Virtual english

Technical Debt: When to Pay It and When to Walk Away ; Making smart trade-offs between progress, maintenance, and risk

Everyone has technical debt. The question is what to do with it. Refactor now? Wait for the next feature? Build on it and hope it holds? If you’re tired of debating whether to clean up or move on, this session helps you frame the debt conversation in a way that supports both speed and stability.

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October 2, 2025 Squad Session Squad Only Virtual english

The Career Path of the Architect ;Great architecture begins with great architects

Architecture doesn’t happen in diagrams. It happens in minds, seasoned, curious, sharp minds that understand how the pieces fit. But who’s shaping these minds? Who’s growing the next generation of digital architects? If you’re responsible for complex systems, and for the people designing them, this session is for you.

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October 14, 2025 Squad Session Squad Only Virtual english

Agile Infrastructure ; How to build technical foundations that don’t slow you down

Agile delivery often collides with inflexible infrastructures. One team wants to release weekly. Another is waiting six months for a new test environment. Sounds familiar? If your infra team is tired of being the bottleneck, and your devs are tired of waiting, this session opens a path forward.

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CIONET Partner Updates

CIONET Partner Updates

Recent Cases

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Mayborn Group Accelerates Customer Insights with Alteryx

Mayborn Group, renowned for its innovative baby products like Tommee Tippee, transformed its data management with Alteryx. By consolidating disparate data sources and automating processes, the company gained valuable insights into market trends and customer behavior. This data-driven approach increased ROI, and empowered decision-making.

Ever since the idea for Tommee Tippee, a weighted baby cup that doesn’t tip over, Mayborn Group has been known for innovative products that make life easier for babies and parents. The award-winning brand launched in the UK over 50 years ago and now has a broad range of baby products available in 60 countries worldwide.

Product innovation is one reason for the popularity of Mayborn’s baby brands in stores and online. But innovation behind the scenes is another powerful force driving business performance.

The data team at Mayborn has transformed how it processes and analyzes data using Alteryx as the foundation of its analytics strategy. The platform enables the company to reduce manual processes, improve customer insights, and boost sales.

 

Gaining a Global View of Data

As a global brand with hundreds of products and retailers, Mayborn had data coming from more than 100 internal and external sources. Consolidating the data for a holistic view to understand market and customer behavior at a regional and retailer level was a significant challenge. The data was manually merged and processed by individual retailers, region by region, with very specific views in isolation of one another.

“Prior to using Alteryx, we had a huge challenge bringing data together and it was impossible to do this with the technology we had at the time,” says David Elliott, Analytics Manager at Mayborn Group. “We couldn’t present the business with a global view of data.”

The team now uses Alteryx to consolidate disparate data sets and automate the process of analyzing electronic point of sale data (EPOS). “Alteryx is at the core of our analytics. Bringing the data into one picture to understand how the market is moving allows us to focus on critical areas such as product quality and competitors to be more agile in the marketplace,” explains Elliott.

“We’ve replaced the manual processes the team used to do on a weekly basis with an Alteryx workflow — reducing manual efforts by 80 to 90%,” Elliott says.

 

Optimizing Sales Promotion ROI

Using Alteryx to replace time-consuming data tasks, the analytics team focused on value-added initiatives like evaluating and optimizing product promotions.

 

It’s freed us up to spend less time on the raw activities of analytics and more time on transformational activities so we can be an enabler of the business.

David Elliott

Analytics Manager, Mayborn Group

 

Like all brands, Mayborn and its retailers use product promotions at times, for example, “3 for the price of 2” or “20% off” to encourage buyers to fill their virtual or store shopping cart.

“The commercial team wanted to know the ROI for money spent on promotions,” says Mark Little, Business Intelligence Specialist, Mayborn Group. “That question could not have been answered in the past.”

The starting point was pulling promotions data from Excel into an Alteryx workflow to analyze the impact of promotions on specific products, what the uplift in stock would look like, and combining it with internal data to help determine promotional pricing strategy.

Using Alteryx, the team established average day-to-day sales activities for each retailer so they could compare and report on the effectiveness of product promotions. “It gave us figures to show what promotions are working with what types of retailers,” says Little. “We can then use informed decisions to keep improving or deciding to bring in different promotions.”

The data insights gathered from the analytics team is passed to Mayborn Account Managers who use the data to assess promotions with retailers.  “They use the data to optimize promotional programmes and make recommendations to retail partners,” explains Elliott. “So it becomes a collaborative process that’s mutually beneficial.”

Using data-driven decision-making for product promotions in the year ahead, the team estimates a significant increase in ROI.

 

Using informed decision-making we’re projecting a significant increase in ROI next year.

Mark Little

Business Intelligence Specialist, Mayborn Group

 

Building Excitement and Looking Ahead

The promotion evaluation project represents the benefit of collaborating across the business to transform outcomes and build enthusiasm around the power of analytics. In this case, a partnership between the commercial finance, category management and data teams.

“We focus on high value projects and that drives buzz within the business,” says Elliott. “People get excited about things and want to get more involved.”

Elliott and Little have plenty of ideas when it comes to how they will use Alteryx in the future, everything from machine learning to geospatial and predictive analytics.

Technology solutions like Alteryx are not something parents think about when buying baby products, but accelerating data insights plays a vital role in helping to achieve the Tommee Tippee brand vision to become the world’s number one parent-care company.

 

 

BENEFITS OF USING ALTERYX
Agility

A wide range of tools can be used flexibly for problem-solving at scale

Speed

Automated analytics reduces time consuming manual processes and enables repeatable workflows

Ease of Use

Powerful extract, transform and load tools make it easy and fast to consolidate data in a single view

CIONET Circles

CIONET Business Circles

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Healthcare Circle

Digital Transformation is redefining the future of health care and health delivery. All stakeholders are convinced that these innovations will create value for patients, healthcare practitioners, hospitals, and governments along the patient pathway. The benefits are starting from prevention and awareness to diagnosis, treatment, short- and long-term follow-up, and ultimately survival. But how do you make sure that your working towards an architecturally sound, secure and interoperable health IT ecosystem for your hospital and avoid implementing a hodgepodge of spot solutions? How does your IT department work together with the other stakeholders, such as the doctors and other healthcare practitioners, Life Sciences companies, Tech companies, regulators and your internal governance and administrative bodies?

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Telenet Business Leadership Circle

The Telenet Business Leadership Circle powered by CIONET, offers a platform where IT executives and thought leaders can meet to inspire each other and share best practices. We want to be a facilitator who helps you optimise the performance of your IT function and your business by embracing the endless opportunities that digital change brings.

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Les Rencontres

Découvrez la dynamique du leadership numérique aux Rencontres de CIONET, le programme francophone exclusif de CIONET pour les leaders numériques en Belgique, rendu possible grâce au soutien et à l'engagement de nos partenaires de programme : Deloitte, Denodo et Red Hat. Rejoignez trois événements inspirants par an à Liège, Namur et en Brabant Wallon, où des CIOs et des experts numériques francophones de premier plan partagent leurs perspectives et expériences sur des thèmes d'affaires et de IT actuels. Laissez-vous inspirer et apprenez des meilleurs du secteur lors de sessions captivantes conçues spécialement pour soutenir et enrichir votre rôle en tant que CIO pair. Ne manquez pas cette opportunité de faire partie d'un réseau exceptionnel d'innovateurs numériques !

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Female Leadership Circle

CIONET is committed to highlighting and celebrating female role models in IT, Tech & Digital, creating a leadership programme that empowers and elevates women within the tech industry. This initiative is dedicated to showcasing the achievements and successes of leading women, fostering an environment where female role models are recognised, and their contributions can ignite progress and inspire the next generation of women in IT. Our mission is to shine the spotlight a little brighter on female role models in IT, Tech & Digital, and to empower each other through this inner network community.

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Check out our latest news

Testimonials

Geert Goethals
Geert Goethals
CIO
Sibelga
Bahadir Samli
Bahadir Samli
CIO
ING Belgique
2-Feb-29-2024-11-35-00-9309-AM
Bart Kerkhofs
Vice President & Head of IT
Bridgestone EMIA
Untitled design (1)-Apr-01-2022-10-58-34-57-AM
Michał Paprocki
Group CIO
Euroclear
1-Feb-29-2024-11-34-59-8990-AM
Manfred Boudreaux-Dehmer
Chief Information Officer
NATO
Untitled design-Nov-22-2023-08-42-05-3178-AM
Annick Faes
Vice President IT and CIO Medical Devices EMEA
Johnson & Johnson
Piet_De_Ceuleners
Piet De Ceuleners
Global IT Director
Melexis
1658251930890
Dirk De Bevere
Large Enterprise Sales Leader
Telenet Business
Untitled design-7
Stef Schampaert
Country Managing Director BeLux
Red Hat
CIONET Belgium - Advisory Board Member - Geert Lejon
Geert Lejon
Vice President Head of Belux / Head of Comms Benelux
Cognizant
Kevin_Ledegen
Kevin Ledegen
Group IT director
SDWorx
Gunter-Van-Craen_Small
Gunter Van Craen
Chief Digital & Information Officer
Bekaert
Thomas Kessler
Thomas Kessler
Partner | CIO Programme Leader
Deloitte
Emmanuel Gob
Emmanuel Gob
CIO
DPD
pascal pauwels
Pascal Pauwels
CIO
Colruyt
Untitled design (4)-Dec-13-2023-10-53-15-5032-AM
Koen Segers
Managing Director Belgium and Luxembourg
Dell Technologies
benoit dewaele
Benoît Dewaele
Group IT Directo
Vandemoortele
Dirk Deridder-1
Dirk Deridder
CTO - Technology Services & Practices
SMALS
Thierry Driesens
Thierry Driesens
CIO
TVH
Untitled design-Sep-18-2023-11-59-29-7866-AM
Koen Vandaele
CIO
Delen Private Bank
Untitled design (4)-Jun-12-2023-01-23-11-7540-PM
Liesbet D'hoker
Managing Director
Kyndryl BeLux
steven-vermeulen
Steven Vermeulen
CIO
Digitaal Vlaanderen
Jack Hamande
Jack Hamande
Director General Digital Transformation
Federale Overheidsdienst Beleid en Ondersteuning
Tom Tomczak
Tom Tomczak
Chief Commercial Officer (CCO)
NRB
1726588748718
Cassandre Laurent
Directeur général
Agence du Numérique
an swalens
An Swalens
Head Of IT (CIO)
National Bank of Belgium
Untitled design (2)-Apr-01-2022-10-58-34-68-AM
Elke Laeremans
Chief Digital & Supply Chain Officer at Casa International
CIONET Belgium - Advisory Board Member - Koen Van Loo
Koen Van Loo
CIO
Group S.
Peter Sany
Peter Sany
Executive Advisor
Zoom
CIONET Belgium - Advisory Board Member - Steven De Haes
Steven De Haes
Dean
Antwerp Management School
Marleen Thorré
Marleen Thorré
Head of Digital EMEA
Mitsubishi Chemical Group
christel-plessers
Christel Plessers
Head of IT European Markets
Mercedes-Benz Europe
bauduin cor
Baudouin Corlùy
Chief Market Development Officer
LCL Data Centers

Team

Luc Hendrikx
Luc Hendrikx
Partner - CEO
Inès De Bien
Inès De Bien
Partner - CCO
1-Feb-08-2022-10-22-08-68-AM
Daniel Eycken
Partner - COO
Hendrik Deckers
Hendrik Deckers
Partner - Founder
Untitled design (1)-2
Jelte Scheys
Tribes Sales Director Belgium
foto Herman
Herman Roelandts
Tribe Master
Joseph Antoun
Joseph Antoun
Senior Programme Director
1-Dec-16-2021-02-15-57-02-PM
Eman De Sutter
Programme Manager
4-Feb-08-2022-10-22-09-03-AM
Shelly Deracourt
Programme Manager
Untitled design (5)-Sep-01-2022-02-47-55-60-PM
Charlotte Coen
Partner Success Manager
Untitled design (1)-Nov-22-2023-08-56-42-6802-AM
Ivana Bradvica
Programme Manager
ML B-W-1
Martine Lefevre
Financial Controller
Vlera Berishaa (1)
Vlera Berisha
Community Manager
Phaedra Vanhaeren
Phaedra Vanhaeren
Programme Manager

Contact us

Would you like to know more about CIONET Belgium, membership or partnership opportunities? Do you have feedback or any other question? Send us a message!