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Belgium 10-09-2026 Squad Only Physical english

Building the Infrastructure AI Needs: From computer and data access to scalability, cost control, and operational readiness.

AI is moving from pilots into operational use, and the infrastructure question is becoming more concrete. The challenge is deciding what needs to be built, expanded, controlled, or delayed as usage grows. Three pressure points usually appear first. - Compute capacity requires careful planning: teams need enough GPU, cloud, or specialised processing power, while keeping utilisation and cost under control. - Data movement becomes more demanding: AI needs access to data across systems, with latency, security, integration, and quality managed from the start. - Operational control becomes essential: monitoring, access rights, resilience, cost visibility, and ownership need to scale with usage. The working question is simple: how do we support AI at scale while keeping infrastructure efficient, governed, and financially sustainable? If you are working through these choices, let’s compare approaches with others facing similar constraints.

Belgium 15-09-2026 Squad Only Virtual english

Turning AI Pilots into Daily Workflows: How to move from experimentation to adoption by redesigning work, ownership, controls, and habits.

AI pilots are easier to launch than to embed into daily operations. The challenge is changing how work happens once AI becomes part of decisions, tasks, handovers, and controls. Three pressure points tend to decide whether adoption holds. - Workflow fit matters: AI has to enter the flow of work as part of the process. - Ownership needs to be clear: someone must own the process, the controls, the exceptions, and the outcome. - User trust has to be built: people need to know when to rely on AI, when to challenge it, and when to escalate. The working question is simple: how do we move AI from promising pilots into daily work while keeping clarity, accountability, and risk control? If this is part of your current reality, let’s compare choices, constraints, and lessons learned.

Belgium 17-09-2026 Country Members Physical french

Les Rencontres: CTO: Le Saint Graal?

Pendant longtemps, le TCO donnait une impression de contrôle. On investissait, on amortissait, on optimisait. Les coûts étaient visibles, relativement prévisibles, et structurés autour d’une logique claire entre CAPEX et OPEX. Ce modèle ne suffit plus à expliquer où va réellement l’argent. Aujourd’hui, une part croissante des dépenses IT ne repose plus sur ce que l’on possède, mais sur ce que l’on consomme: des tokens générés par l’IA des agents qui exécutent des actions en continu des outils SaaS qui se multiplient dans les équipes du cloud qui s’adapte en permanence à l’usage Le coût ne disparaît pas, mais il devient plus diffus, plus dynamique, et souvent plus difficile à attribuer, à expliquer, et à maîtriser. C’est là que des approches comme le Technology Business Management, ou TBM, redeviennent particulièrement utiles: non pas comme un exercice de reporting supplémentaire, mais comme un moyen de relier concrètement les dépenses aux services, aux usages, et aux décisions. Et c’est là aussi que la question du “Saint Graal” revient, mais sous une autre forme. Vous vous demandez peut-être: Comment garder de la maîtrise quand la dépense dépend du comportement, des usages, et parfois même de systèmes autonomes ? Comment piloter l’équilibre CAPEX/OPEX quand le cloud, le SaaS et l’IA déplacent progressivement les coûts vers des modèles variables ? Quels coûts restent encore trop souvent hors radar: ressources métier, formation, support, intégration, sécurité, gouvernance ? Et surtout, qu’est-ce qu’un “bon TCO” veut encore dire quand il faut le mettre en regard d’objectifs parfois plus stratégiques, plus longs à mesurer, ou plus difficiles à quantifier: qualité de service, résilience, agilité, expérience utilisateur, capacité d’innovation ? Ce sont précisément ces questions qui seront au cœur de notre rencontre: une discussion ouverte entre pairs, ancrée dans la réalité du terrain, pas pour débattre de modèles idéaux, mais pour comprendre comment chacun tente, concrètement, de mesurer, d’attribuer et de reprendre le contrôle, sans réduire la valeur d’un choix technologique à son seul coût.

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Ellos Group achieves digital transformation with confidence

Achieves digital transformation with confidence

OVERVIEW

Swedish retail giant Ellos Group started as a mail-order pioneer in 1947. Generations grew up with the Ellos catalogs, thumbing through the pages, wishing, and dreaming. Catalog sales have now been replaced by more modern solutions, but Ellos remains an important component of daily life for millions in the Nordic region and Europe. Today, the purchasing process is fully digital—with Ellos providing its customers a secure online experience that is smooth, transparent, and easy to use.

CHALLENGES

Keeping both the company and its customers secure has been the biggest challenge. As Ellos transitions to encompass more markets and brands, the risk exposure only increases.

Ransomware is the primary threat Ellos faces today, which makes endpoint security critical to the company. Keeping the user experience well-protected and easily accessible also remains an ongoing concern. “One of the greatest challenges is to make the experience as transparent as possible. We want both customers and internal users to know that they are secure, but we don’t want that security to be intrusive,” says Markus Andersson, chief information officer.

WHY TREND

Ellos has been a happy Trend Micro customer since 2005. “When it comes to security, we want stability, and we’ve been very satisfied with Trend Micro,” says Andersson.

“A strong partner is necessary because security is such a niche expertise. You cannot stay ahead of everything because it’s happening so fast. We need access to full-time security experts, and if you don’t have that expertise in-house, that’s where a partner like Trend Micro comes in,” says Andersson.

Håkan Carlsson, operations support manager, also says Trend Micro’s customer service is a differentiator. “When you deal with big companies, it’s not often that you develop personal relationships like we have with Trend Micro. That is something that has really stood out,” says Carlsson.

Ellos benefitted from the ability to purchase through the AWS Marketplace. “Trend Micro worked very closely with Ellos to ensure that the company was able to maintain the aggressive discount it enjoyed from AWS Marketplace. It was a very smooth process,” says Carlsson.

"I think it’s super important to have a strong partner when it comes to cybersecurity."

Markus Andersson - Chief Information Officer, Ellos Group

SOLUTION

Trend Micro has consistently provided the solutions that Ellos has needed as it grows and evolves. “We’ve been following Trend Micro’s recommended upgrade path. The last thing we did was move to Trend Micro Apex One™ as a service to protect our endpoints,” says Andersson.

In fact, Trend Micro offers a broad range of solutions capable of meeting any security need, including an end-to-end security platform. As a result, Trend Micro has become a strong security partner for Ellos. “I think it’s super important to have a strong partner when it comes to cybersecurity,” says Andersson.

RESULTS

“Apex One has been one of the greatest endpoint security tools for us in avoiding my nightmare— ransomware—because it filters out everything. Some people might think that an email filter is not an advanced form of protection, but it’s actually the most important form of protection you can have. It’s been working great for us. Our security operations center (SOC) tells me that Apex One is the reason we have so few incidents,” says Andersson.

Andersson also noted that Trend Micro Apex One perfectly accommodates his goal of having nonintrusive security. “It doesn’t slow down the computer, which is my experience with other endpoint protection products. The user doesn’t even know that it’s there; it just works,” says Andersson.

WHAT'S NEXT

Andersson’s mission is to maintain the Ellos Group’s position as a digital leader in the ecommerce space in the Nordic region and in Europe. And there’s more work to be done in continuing and refining the digital transformation process, including more data analysis, increased personalization of content, and further incorporating machine learning and artificial intelligence (AI).

Maintaining security is a necessity in supporting the ever-continuing process of transformation—particularly in the face of escalating threats. “Ellos has evolved with Trend Micro—and the partnership between these two industry leaders will likely continue to evolve for many years to come,” says Carlsson.

Technologies

Apex One™ Trend Micro Cloud App Security™

Partners

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