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Belgium 10-09-2026 Squad Only Physical english

Building the Infrastructure AI Needs: From computer and data access to scalability, cost control, and operational readiness.

AI is moving from pilots into operational use, and the infrastructure question is becoming more concrete. The challenge is deciding what needs to be built, expanded, controlled, or delayed as usage grows. Three pressure points usually appear first. - Compute capacity requires careful planning: teams need enough GPU, cloud, or specialised processing power, while keeping utilisation and cost under control. - Data movement becomes more demanding: AI needs access to data across systems, with latency, security, integration, and quality managed from the start. - Operational control becomes essential: monitoring, access rights, resilience, cost visibility, and ownership need to scale with usage. The working question is simple: how do we support AI at scale while keeping infrastructure efficient, governed, and financially sustainable? If you are working through these choices, let’s compare approaches with others facing similar constraints.

Belgium 15-09-2026 Squad Only Virtual english

Turning AI Pilots into Daily Workflows: How to move from experimentation to adoption by redesigning work, ownership, controls, and habits.

AI pilots are easier to launch than to embed into daily operations. The challenge is changing how work happens once AI becomes part of decisions, tasks, handovers, and controls. Three pressure points tend to decide whether adoption holds. - Workflow fit matters: AI has to enter the flow of work as part of the process. - Ownership needs to be clear: someone must own the process, the controls, the exceptions, and the outcome. - User trust has to be built: people need to know when to rely on AI, when to challenge it, and when to escalate. The working question is simple: how do we move AI from promising pilots into daily work while keeping clarity, accountability, and risk control? If this is part of your current reality, let’s compare choices, constraints, and lessons learned.

Belgium 17-09-2026 Country Members Physical french

Les Rencontres: CTO: Le Saint Graal?

Pendant longtemps, le TCO donnait une impression de contrôle. On investissait, on amortissait, on optimisait. Les coûts étaient visibles, relativement prévisibles, et structurés autour d’une logique claire entre CAPEX et OPEX. Ce modèle ne suffit plus à expliquer où va réellement l’argent. Aujourd’hui, une part croissante des dépenses IT ne repose plus sur ce que l’on possède, mais sur ce que l’on consomme: des tokens générés par l’IA des agents qui exécutent des actions en continu des outils SaaS qui se multiplient dans les équipes du cloud qui s’adapte en permanence à l’usage Le coût ne disparaît pas, mais il devient plus diffus, plus dynamique, et souvent plus difficile à attribuer, à expliquer, et à maîtriser. C’est là que des approches comme le Technology Business Management, ou TBM, redeviennent particulièrement utiles: non pas comme un exercice de reporting supplémentaire, mais comme un moyen de relier concrètement les dépenses aux services, aux usages, et aux décisions. Et c’est là aussi que la question du “Saint Graal” revient, mais sous une autre forme. Vous vous demandez peut-être: Comment garder de la maîtrise quand la dépense dépend du comportement, des usages, et parfois même de systèmes autonomes ? Comment piloter l’équilibre CAPEX/OPEX quand le cloud, le SaaS et l’IA déplacent progressivement les coûts vers des modèles variables ? Quels coûts restent encore trop souvent hors radar: ressources métier, formation, support, intégration, sécurité, gouvernance ? Et surtout, qu’est-ce qu’un “bon TCO” veut encore dire quand il faut le mettre en regard d’objectifs parfois plus stratégiques, plus longs à mesurer, ou plus difficiles à quantifier: qualité de service, résilience, agilité, expérience utilisateur, capacité d’innovation ? Ce sont précisément ces questions qui seront au cœur de notre rencontre: une discussion ouverte entre pairs, ancrée dans la réalité du terrain, pas pour débattre de modèles idéaux, mais pour comprendre comment chacun tente, concrètement, de mesurer, d’attribuer et de reprendre le contrôle, sans réduire la valeur d’un choix technologique à son seul coût.

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Helping Hello bank! greet customers with personalised video messages

This mobile-only bank needed a standout experience to better connect with customers.

Overview
The rise of digital banking is shaking up how we spend and save. Mobile apps mean we’re never more than a tap away from our money. And this close connection means digital banks know more about us. So they can better offer products and service that we need.

Hello bank! is a brand that believes customer experience should be at the centre of digital banking. Owned by BNP Paribas, it has branches in six countries, with three million customers across Europe. Determined to better connect with customers, we helped the Czech branch of Hello bank! create custom messages with BT Personalised Video from Idomoo.

The challenge
Hello bank! believes the simplest solution is the smartest one. They know their customers live busy lives. So they’re committed to making sure their mobile app is easy to use. And that their products and services are straightforward to understand.

But the company also recognises that their customers are all individuals. Each with their own needs and interests. So rather than communicate with them with a one-size-fits-all message, the Czech branch wanted their messages to resonate on a personal level.

On the recommendation of BNP Paribas, who we’d worked with before, the Czech branch contacted us. They asked if we could provide a tech solution that was simple to use but could give them the level of customisation they needed.
In the spirit of our key values, we were looking for a smart and simple solution that would impress our new clients, greet them in a personal way and leave them with the idea that we care about each and every single one of them.”

Gábina PithartováBrand & Customer Experience Division Director

The solution
To help Hello bank! speak directly to their customers, we recommended BT Personalised Video. This product pulls in personal profiles and other data into a video template. The content is then tailored to the customer, for example, addressing them by name. And the video can end with a call to action directing them to the bank’s web page or app.

A video would also deliver the bank’s message in a format that’s easy for digitally-native customers to consume, wherever they are. It’s also a great medium for explaining complex subjects like personal finance in an engaging and easily understandable way.

While the underlying technology is always the same, Personalised Video still gives our clients creative freedom to tell unique stories as well as stamp them with their branding.

The result
We helped Hello bank! run two campaigns using Personalised Video. The first went to a large number of its customers, raising awareness that they could now earn cashback on ATM withdrawals and shopping. The second campaign greeted new customers with a welcome message, helping the bank form close ties with clients as soon as possible.

Our automated interface worked with the bank’s CRM system, so we could get the personal profiles we needed and quickly scale for mass mail-outs.

We also provided support to the local design agency that created the videos. We advised them on best practice for working with Personalised Video, and how to upload it to the platform.

Our Personalised Video offered a complete solution. To encourage the bank’s customers to watch these videos, friendly SMS reminders were automatically sent out if a recipient didn’t open an email within two days of receiving it. So Hello bank! achieved open rates of around 60 per cent. More importantly, Personalised Video helped Hello bank! achieve the one-on-one connection they wanted with their clients.
Almost 50,000 clients have been addressed by the welcome video campaign. We maintain high standards of communication by welcome phone calls. While we talk to our new customers, some of them spontaneously mention – and appreciate – the surprisingly personal “video candy” we have sent them. It seems the personalised video was the missing piece of our on-boarding process as our NPS for new clients grows month by month.”

Gábina Pithartová, Brand & Customer Experience Division Director

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