- Beth Georgiou, Sporting Director ERA

Electric. Raw. Power. With intelligence.

The Mitsu-Bachi F110e is an electrified beast. An incredibly intelligent, truly-connected, foot-to-the-floor powerhouse.

Bringing ERA’s vision to reality meant taking on an ambitious project to generate real-time racing data for drivers, coaches, teams, and fans. It’s a vision powered by a fluid flow of data streaming off IoT and other internal and external sources. It’s a vision that represents a future where competition isn’t about who can afford the most expensive car—but who can master the technology to create a democratized environment open to everyone, fueled by data-sharing, innovation.

The plan was to disrupt an entire industry. But it required a partner, and technology, ready to take on many world’s-first challenges. For starters, electric racing requires a new way of thinking about the car. Speed, acceleration, and torque now depend on the battery. And braking is no longer just a way to hit the right speed for the turn—but a multi-dimensional system for generating power, changing race dynamics, and recharging the battery.

A co-pilot worthy of the name

To meet ambition with ambition, ERA combed the market looking for a clear way to gain pole position. With every possible option on the table, ERA chose Software AG and the Cumulocity IoT Platform both in the cloud and on the thin edge.

From vision to technology

With a Cumulocity IoT Thin Edge device installed behind the carbon-fiber driver’s seat of the F110e, the sky is the limit when it comes to the data possibilities. The car communicates with the cloud via 4G—a robust link to the Cumulocity IoT Platform—continuously streaming data about speed, acceleration, torque, RPMs, temperature, power from regenerative braking, and a whole lot more.  

Racing into the new era of Super iPaaS

To connect the F110e, and enable a democratized, green future for racing, ERA chose a new type of integration platform: Super iPaaS.

Software AG’s Super iPaaS is the only platform on the market that can integrate anything, anywhere, any way you want. Unlike a traditional iPaaS, a Super iPaaS integrates ERA’s entire enterprise.

Powered by webMethods.io and StreamSets, the Super iPaaS gives ERA access to a single pane of glass solution for APIs, Applications, Events, Data, and B2B—multi-cloud, accessible by IT and business users alike, with unlimited reach, and unified oversight.

Car-to-Cloud Integration

ERA’s solution literally integrates everything from car to cloud. Onboard, an embedded Asus PV100A in-vehicle edge gateway touches all systems from the driver interface, to cameras, to sensors that measure torque to temperature and beyond.

A 3D-interactive display brings in the on-board data and integrates it with live weather information from OpenWeather, and live track data and coaching suggestions powered by AI through the ChatGPT API. Knowing the world from windspeed to humidity, the contours of the track, and how the F110e is performing—lets fans have a new way of experiencing the race, coaches and drivers can make smarter decisions, and the car’s systems align with driver input to safely accelerate through the next curve. And every curve after that.

For fans that new experience includes deeper access to everything from pitwalks, to a view of the driver experience, to AI feedback on driver performance. For organizers, a Square Space web shop means agile merchandizing and sales, and a driver booking system means better allocation of people and resources. For drivers, generative AI provides a new level of racing insight, and new flexibility to make critical decisions as weather, car, and competitor data changes by the millisecond.  

Things get even more interesting by building a digital twin of the car and correlating its data with external sources. For example, driver lap times can be analyzed against numerous factors, including weather, or tire wear, and then run through the webMethods ChatGPT connector to enable AI-driver coaching.

Fans win, too, thanks to AI-enablement. Imagine a virtual, 3D-environment, where you can sit in the car and experience a race, or virtual access to the pit so you can feel the heat of the moment at the center of all the action. This is Dieter’s vision and with the help of the Super iPaaS it’s not far from becoming a reality. ERA will provide the first truly immersive fan experience in racing—a revolution to the one-way passivity of television.

And when fans want to know more about the track, driver, car, or anything else—they just have to ask. Through the integration of the ChatGPT API, this is now available to answer any complex questions fans have in natural human language.  

The impact of Cumulocity IoT goes far beyond any single race or car. Unleashed, live data is attracting startups, and inspiring innovation to turn all aspects of the racetrack green.

ERA will ultimately enable a testing environment for sustainable initiatives like recycled part prototyping and a plastic-free paddock. The ecosystem that grows around a green racetrack will go even further, including scholarships to include young and more diverse drivers, and innovations for adaptive EVs (Electric Vehicles) to suit a full range of bodies and needs.

Data integrated everywhere means organizers can implement requirements related to minimizing tire and brake usage for instance—limiting particle release, and directly saving energy—powering cars using sustainable sources, and potentially helping shape consumer EV industry building and operating standards.

Thanks to ERA’s leading role, the use of streaming data will continue racing’s long history of helping transition safety and health innovations from closed tracks to the open roads we all depend on for day-to-day life. The same intelligence that helps ERA cars save energy without sacrificing performance today may power your own EV tomorrow. 

ERA chose Cumulocity IoT in part because of its truly multi-cloud, vendor agnostic approach. Using Cumulocity IoT hosted on AWS gave ERA the keys to start building apps that combine short-term operational data from Cumulocity with long-term data from an AWS data lake.

And since the IoT platform is multi-cloud, like the Super iPaaS itself, ERA retains the flexibility to work with any vendor, anywhere, at any time. So, while Cumulocity IoT enables apps built around data in AWS or anywhere else, ERA can also work with Square Space for merchandizing the fan experience and deeper B2B integration.

But this is just the beginning. As new cloud-based services, apps, and APIs emerge, ERA knows it won’t be held back or locked in. It can pivot to systems that work best for its drivers, coaches, and fans as their particular needs and desires change over time.

For instance, when ERA wanted to implement live video feeds for coaches and fans it was able to integrate GoPro^® cameras with its cloud-based system—up, running, and viewable—in less than a day. 

"We can innovate overnight if we want to. We have all the parameters in place.”

ERA is changing motorsports forever. It’s IoT platform, with deep Super iPaaS integration, is the digital backbone attracting startups that aren’t just transforming the cars—but the services in and around the entire racing industry.

It starts with the unrestrained thrill that only electric racing can provide: instant, full-throttle torque off the line. It continues with a fully connected experience, powered by AI-enablement, streaming data, and awesome live analysis.  It changes the world thanks to a thriving ecosystem pushing the boundaries of sustainability so that everyone can truly embrace the experience.

This is the new ERA in motorsports.