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Belgium 19-5-26 Invitation Only Physical english

AI vs AI in Cybersecurity: When defenders and attackers both use AI

The game has changed, clearly. Attackers have AI, defenders have AI, and both sides are learning faster than anyone expected, or maybe the attackers are just a bit faster. What used to take hours now happens in seconds, and detection windows close before alerts even appear. It’s adaptation beyond automation, and no one gets to sit still. But every promise of AI-driven defence comes with a price. The tools are expensive to train, maintain, and monitor. Mistakes cost more too. False positives drain teams, model drift hides real threats, and poisoned data turns protection into confusion. So now it’s not only about defending networks, it’s about defending the defenders themselves, from fatigue, blind trust, and automation gone wrong. So how do you keep visibility when both sides use the same weapons? How do you detect intent when patterns look human but aren’t? How do you justify cost when failure still happens, just faster? Let’s explore what happens when algorithms face each other on both sides of the firewall, and what new defences emerge when speed alone is no longer enough. A closed conversation about a future where cybersecurity becomes an AI vs AI battle, and humans still have to win.

Belgium 21-5-26 All Members Physical english

Replace, Wrap, or Rebuild? : Core modernization in financial services and insurance, without a full rewrite.

For banks, insurers, and other financial services leaders, core modernization is rarely a simple technology decision. The harder question is what to replace, what to wrap, what to rebuild selectively, and what to leave alone. This round table brings together senior peers to discuss how they are making those choices under real constraints: resilience, control, regulatory scrutiny, delivery speed, vendor dependency, and the risk of getting sequencing wrong. The conversation will focus on practical judgment, where modernization creates value, where it adds risk, and how to move forward without triggering another multi-year transformation cycle. A small-group discussion for leaders looking for clear decisions, credible trade-offs, and peer perspective.

Belgium 22-5-26 Invitation Only Physical english

Managing Vendor Lock-In: Balancing dependence, cost, and control in strategic partnerships

Every vendor swears their platform is open, flexible, and built for freedom. Then comes the renewal date. The price goes up, migration looks painful, and “strategic partnership” starts to feel more like dependency. Most organisations don’t get trapped overnight, they walk into it one contract at a time. Broadcom, anyone? We know lock-in isn’t only technical, it’s commercial, architectural, and even cultural. Once tools shape how teams work, switching becomes not only costly but politically impossible. So how do you manage dependency without losing leverage? What do you do when moving away costs more than staying? How do you negotiate from a position of weakness? And what governance models help prevent lock-in before it happens? Let’s share how to keep options open, make vendors compete without breaking partnerships, and find leverage even when it seems there’s none left. A closed conversation for those who’ve learned that freedom in IT is rarely free.

May 19, 2026 Squad Session Invitation Only Physical english

AI vs AI in Cybersecurity: When defenders and attackers both use AI

May 22, 2026 Squad Session Invitation Only Physical english

Managing Vendor Lock-In: Balancing dependence, cost, and control in strategic partnerships

May 26, 2026 Squad Session Invitation Only Virtual english

The Career Path of the Cloud Engineer: From system builder to strategic enabler of digital scale

The cloud engineer’s world keeps expanding. It started with provisioning and automation, but now it touches everything: resilience, security, cost, and even business continuity. What used to be a back-end function has become one of the most visible roles in digital operations. Yet with that visibility comes pressure: constant evolution, constant firefighting, and very little time to step back and ask, “Where is this career actually going?”

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Casio redesigns its global websites with Adobe apps

Casio, a leading Japanese electronics company, has undergone a digital transformation, focusing on improving customer experience through its website. The company has partnered with Adobe to rebuild its website, centralize global content management, and launch a customization service called "MY G-SHOCK" that allows users to create their own G-SHOCK watches.

Since producing the world’s first compact all-electric calculator in 1957, Casio has brought many innovative products to market. Recently, through digital transformation, it started embracing new marketing initiatives that rely on more than just the power of its products. Working with Adobe, Casio undertook a complete redesign of its website, which has led to an increase in product information page views and sales across the e-commerce site. The G-SHOCK customization service, which started in 2021, plays a major role in acquiring new customers.

The watch brand G-SHOCK, which is known around the world, is a product born from this strength of innovation.

Having established itself as a global company — and overseas marketing accounting for 70-80% of its sales — Casio needed to re-evaluate its traditional marketing strategy focused solely on product capabilities.

To improve the customer experience, Casio undertook a complete overhaul of its website.

Global expansion with less effort

The biggest challenge that Casio faced when rebuilding its website was strengthening its global content. Technical specifications are very important for electronic products, but it was not uncommon for this essential information to be omitted when translating the pages to other languages.

Mr. Hironori Ishizuki (Senior General Manager, Digital Division, Casio Computer Co., Ltd.) came across Adobe Experience Cloud while talking with vendors.

“We could eliminate the hierarchical structure issues by rethinking the site structure, but we still needed a new mechanism to provide optimal content to users,” says Mr. Ishizuki. “Using Adobe Experience Manager Sites and Assets as our content management system (CMS) and digital asset management (DAM) system, we could centralize management of global content. When I heard that, I adopted it without hesitation.”

"We drew up a blueprint for the entire website around the idea of optimizing the customer experience and maximizing the value of the experience. Then we looked for a way to turn that blueprint into reality. I believe this way of thinking about the rebuild led to great results.”

Product information on the Japanese site and global site can be managed centrally.

Capturing realistic texture onlinexpansion with less effort

The new site was launched in March 2021 to optimize the customer experience on the website. Casio’s next goal was to acquire new customers through its website. To achieve this goal, Casio implemented the customization service “MY G-SHOCK”, which allows users to choose from 1.9 million combinations to create their own G-SHOCK watch.

“MY G-SHOCK” is built upon products such as the dynamic media capabilities with Adobe Experience Manager Assets and the 3D visualization tools in Adobe Substance 3D Collection.

Collaboration with the Adobe Global Delivery Center (Adobe GDC) was an essential part of bringing “MY G-SHOCK” to life. Currently, the same team is leading the rebuild of the global e-commerce site.

The Casio website also uses many integrated Adobe products, including Adobe Commerce, which links the content pages with the e-commerce site; Adobe Analytics, which enables analysis of individual user behavior; and Adobe Target, which optimizes personalization based on that data.

Optimizing the customer experience

The new website has led to an increase in sales on the e-commerce site, page views of product information pages, and in-cart purchase conversion rates.

“We can encourage existing customers to visit by further optimizing the site experience and implementing one-to-one marketing,” says Mr. Ishizuki. “Expanding the user base is an issue that should be handled differently according to local markets.”

Mr. Ishizuki also points to the similarities in the corporate cultures between Casio and Adobe as a reason for this success

Casio's digital transformation is a successful example of how companies can improve customer experience by adopting new technologies and partnering with innovative companies like Adobe.

Technologies

Adobe Commerce Adobe Customer Journey Analytics Adobe Experience Manager Adobe Experience Manager Sites Adobe Target

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