Everyone says they’ve gone product-centric. In reality, most organisations live in a hybrid world where projects, products, and platforms overlap. Teams manage releases while still chasing deadlines, and governance still thinks in milestones rather than outcomes. The shift is underway, but the mindset hasn’t caught up.
At scale, product thinking creates new tensions. What happens when one product depends on another? Who owns shared components, and how do you coordinate when priorities clash? And how do you measure success when delivery and value creation no longer happen on the same timeline?
Let’s explore how organisations are blending product and project models, keeping alignment while giving teams autonomy. Let’s discuss how to define ownership, fund cross-functional work, and handle dependencies that never fit neatly into one backlog. A closed conversation on what it takes to make product-centric IT work in practice, not just in slides.
