Retail is entering a moment where AI no longer just supports the shopping journey — it actively shapes it. Amazon is already using large-scale virtual simulations, conversational shopping interfaces and AI-generated product representations to increase engagement and reduce return rates. These are forward-looking concepts, but they’re already accessible to organisations that want to modernise their digital commerce.

At the same time, Amazon is rebuilding its supply chain around predictive models and real-time optimisation — lowering costs, improving availability and reducing operational risk across massive product portfolios. For retailers, this signals how online sales, logistics and customer experience will work in the agent-driven era.

We invite you to join the CIONET Roundtable with Nelson Galindo, Enterprise Strategist at AWS, and Marcel Visser, Worldwide Business Development Leader for Retail & CPG at AWS, who will take us behind the scenes and share the methods, architectures and decision models shaping Amazon’s approach to the future of commerce.

Discussion points:

• How virtual simulations and synthetic environments reshape product discovery and engagement.
• What conversational and generative AI change in online shopping behaviour.
• How machine-generated product representations help customers choose better and return less.
• Where predictive modelling brings the biggest gains in retail supply chains.
• What retailers must rethink today to remain visible and competitive when AI agents start driving purchasing decisions.