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About

You’ve got a roadmap, a backlog, and a lot of pressure.
Every team wants their feature. Every stakeholder claims urgency. And your developers? They just want to deliver something meaningful.

But how do you prioritise in a way that serves the business, and keeps the team sane?

This session is for product owners, delivery leads, and architects facing the reality of competing demands:

- How to distinguish between importance, urgency, and influence
- How to say no, without burning bridges
- How to make value measurable when it’s intangible

If your backlog keeps growing and your outcomes stay flat, this session helps you turn intent into value, without losing control.

Speakers

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