Everyone says data is strategic. But no one wants to own the cleanup.
Most organisations are stuck with outdated definitions, duplicate sources, inconsistent formats, and no clear accountability. Even basic reporting can take weeks.
In this session, we’ll address what it takes to move beyond firefighting:
- How to create real data ownership across business and tech - How to make quality part of the flow, not an afterthought - How to move from reporting problems to delivering value
This is for anyone who's tired of fixing data late and wants to get it right early, without slowing the business down.
