Program of the event.
During this exclusive dinner at Uurblauw, we will investigate how you can reconcile the urge for a 360 customer view, for understanding and predicting the current and future behavior of your customers with their (possible) reluctance to share information, their preferences for communicating through specific channels and their need for privacy. Let's have a look at how IT, Sales and Marketing within leading commercial organisations are coping with this dilemma. And how they manage to automate and orchestrate this constantly moving paradigm.
