About

In a world where the customer plays the leading role, companies increasingly need to be able to act in the moment during the interaction. This requires an automated customer journey, in which an intelligent system combines customer data with signals from various sources. Information and insights are then translated in real time into a proactive and personalised customer approach.

A prerequisite is an integrated strategy, in which data silos are broken through and there is close cooperation at C-level in order to be able to respond quickly and adequately to the ever faster changing customer needs. CIO and CMO in particular will find each other here. They are supported in this by new, cloud-based technologies.

Meet the Speakers

Speakers

Find out more about the speakers

Marc

Marc Huybrechts

Director Marketing & Sales

NMBS - SNCB
Guido

Guido Lemeire

CIO

NMBS - SNCB
Phil Starrett

Philip Starrett

EMEA CTO and Experience Platform Director

Adobe
Explore the program

Program of the event.

During this virtual lunch event we want to share experiences on how the partnership between a CIO and CMO can have a very positive impact on the experience customers have with your organisation.

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