Exclusive Online Lunch / 18 May 2021 / 12:00
Building a better customer experience through
A CIO - CMO PARTNERSHIP
In a world where the customer plays the leading role, companies increasingly need to be able to act in the moment during the interaction. This requires an automated customer journey, in which an intelligent system combines customer data with signals from various sources. Information and insights are then translated in real time into a proactive and personalised customer approach.A prerequisite is an integrated strategy, in which data silos are broken through and there is close cooperation at C-level in order to be able to respond quickly and adequately to the ever faster changing customer needs. CIO and CMO in particular will find each other here. They are supported in this by new, cloud-based technologies.
Find out more about the speakers
Director Marketing & Sales
NMBS - SNCB
Director Marketing & Sales at NMBS-SNCB responsible for
- Sales B2C (stations) and B2B- Marketing (product management, pricing, communication...)- Contact Center & Customer Care- Innovation team (Innovation Lab)
CIO at NMBS-SNCB
Datanews CIO of the year 2020
EMEA CTO and Experience Platform Director
Phil is a forward thinking, commercially astute and Tech Savvy Leader with a proven delivery record, where he has been a catalyst for change and large scale transformation.
In his current role as EMEA CTO and Experience Platform Director Phil has a focus on transforming Customer & Digital Experience. Previous roles have included HPE UKI CTO, Group CTO at Xceed, as well as exec roles at Barclays where he had several years leading Key Bank transformations in the Cloud, DevOps and Application domains.
During this virtual lunch event we want to share experiences on how the partnership between a CIO and CMO can have a very positive impact on the experience customers have with your organisation.
Short introduction by every participant.
Exclusive for CIONET members.
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