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A combination of remote working and online ‘everything’ has forced executives to not  focus solely on operational efficiency, but also  prioritise customer experience – for both employees and customers. Where everything is digital, data-driven insights and collaborative tools become an overriding competitive advantage.  

According to Adobe’s Digital Trends 2021 report, cloud, mobility, and experience platforms have revolutionised the way organisations interact with their staff and customers. Expect such trends to continue to accelerate in hybrid working environment.

This raises important issues for IT professionals:

• How do staff rate their IT services and tools in a distributed work environment?
• What are the sustainability and environmental consequences of remote working?
• How can IT work hand-in-hand with the CMO to improve customer experience?
• What are the key barriers that might inhibit success such as tools, legacy and poor data?

Adobe, a global leader in digital experiences, invites you to a virtual ‘wine tasting’ event on 9th June to seek your views on the role IT plays when it comes to designing  customer experiences. Roger Camrass of CIONET will host this session. As with all CIONET events we believe that this will help empower you in your digital leadership role.