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The pandemic has altered dramatically behaviours of consumers and businesses. As we return to a sense of normality we can expect such trends to continue and intensify. To respond to these new norms, corporations are focusing heavily on both the customer and employee experience.

ADOBE has conducted extensive research to analyse how customer behaviour might evolve in 2021 and beyond. It has concluded that those organisations that invest most heavily in customer experience will out-pace the rest. Included here is the use of advanced tools to gain customer insights and take proactive measures in customer targeting.

Issues for discussion will include:

• What have been the most impactful changes in customer behaviour?
• How have organisations responded to sudden peaks in digital activity?
• Where can the CIO and CMO best collaborate to enhance customer experience?

Join us for a virtual ‘wine tasting’ event on 27^th May to discuss how to transform the customer experience through the application of advanced tools such as the experience platform. Roger Camrass of CIONET will host this session. As with all CIONET events we believe that this will help empower you in your digital leadership role