Power to the People

About

For so many years organisations both public and private have talked about putting the ‘customer first’ but as consumers we continue to experience delays in accessing call centres, navigating complex websites, and processing tedious paperwork. This causes frustration and can challenge brand loyalty. Digital natives are taking full advantage of such shortcomings.

Infogain has built a global reputation in helping to enrich the customer experience from the design of software products through to simplifying day-to-day customer interactions. Its clients enjoy greater brand loyalty and rapid innovation. In this roundtable we address key issues related to customer experience such as:

• Where design thinking can help focus joint business and IT fusion teams around improving the overall customer experience (both b2b and b2c)
• How traditional processes and legacy systems can be adapted to simplify and speed up customer interactions
• How a data-first approach from multiple sources can deliver deeper insights into customer preferences
• How agile working can help introduce a new culture of software product innovation

Infogain invites you to a discussion evening on the 23^rd February. Vivek Sharma will introduce the topic with the CIO of the Rank Organisation. Roger Camrass of CIONET will be your host. As with all CIONET events, we believe that this meeting of minds will help empower you in your digital leadership role.